M/I Homes, Inc.Marketing Manager
Mar. 2017 - Feb. 2019Dallas, Texas• Recruited to lead marketing efforts for the newly established division of MI Homes, spanning 15 communities. • Provided support to a team comprising 18 sales counselors while overseeing an annual advertising budget of $700,000. • Introduced digital marketing strategies to revamp an outdated traditional approach, implemented audience segmentation, and rejuvenated monthly consumer and realtor events. • Oversaw the creation of fresh web content and messaging for the Dallas site, resulting in a 10% increase in web traffic and conversion rates over a span of 12 months. • Oversaw advertising placement on multiple platforms like radio, TV, print, and social media, and took charge of designing all marketing materials, including flyers, email campaigns, ads, and billboards.