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Work Background
CalyxSenior Marketing Manager - Path Product Suite
Apr. 2021 - May. 2024Dallas, Texas, United StatesData-driven marketing leader with a proven ability to leverage integrated marketing campaigns to achieve industry leadership. Successfully established Calyx and Path Software as leaders within the financial/mortgage technology sector. Highlights: - Developed and executed data-driven marketing strategies that drove brand awareness, market share expansion, and customer acquisition, resulting in substantial revenue increases.
Multi-channel campaign expertise: Led impactful campaigns across digital, social media, email, and traditional media.
- Market-centric approach: Actively gathered market trends, customer insights, and competitive intelligence to inform strategic marketing initiatives and product development roadmaps.
- Content marketing champion: Established engaging content marketing programs that positioned Calyx as a trusted industry authority.
- Metrics and ROI focus: Built a robust system for generating and analyzing marketing metrics and KPIs, enabling continuous campaign optimization and improved decision-making.
- Proven go-to-market (GTM) professional: Fostered a collaborative leadership style, building strong relationships with stakeholders across the organization for successful GTM strategies.
LoanScorecard Senior Marketing Manager Calyx / LoanScorecard Product Sector
May. 2019 - Feb. 2022Dallas/Fort Worth Area
Calyx SoftwareMarketing Brand Manager - Path Product Suite
May. 2019 - Jan. 2022Dallas/Fort Worth Area
M/I Homes, Inc.Marketing Manager
Mar. 2017 - Feb. 2019Dallas, Texas• Recruited to lead marketing efforts for the newly established division of MI Homes, spanning 15 communities. • Provided support to a team comprising 18 sales counselors while overseeing an annual advertising budget of $700,000. • Introduced digital marketing strategies to revamp an outdated traditional approach, implemented audience segmentation, and rejuvenated monthly consumer and realtor events. • Oversaw the creation of fresh web content and messaging for the Dallas site, resulting in a 10% increase in web traffic and conversion rates over a span of 12 months. • Oversaw advertising placement on multiple platforms like radio, TV, print, and social media, and took charge of designing all marketing materials, including flyers, email campaigns, ads, and billboards.
Beazer HomesMarketing Manager
Feb. 2016 - Mar. 2017Dallas/Fort Worth Area• Directed and oversaw the marketing efforts for 16 communities, managed a team of 20 sales counselors, and managed an annual advertising budget of $850,000 as the Marketing Manager. • Revamped our marketing strategy, placing an emphasis on digital marketing, resulting in improved outcomes due to audience targeting, enhanced event planning, and support for sales professionals in self-promotion and social marketing efforts.
• Spearheaded a targeted outreach program for realtors, leading to increased engagement and valuable partnerships.
• Achieved a notable 10% increase in both web traffic and conversion rates through the enhancement of web content.
Limestone Networks, Inc.Marketing Director Contract
Jan. 2014 - Dec. 2014Dallas, TexasCollaborated with a B2C technology solutions start-up, and successfully introduced cloud-based services to small and mid-sized businesses. Implemented efficient processes, achieving rapid growth and profitability goals in just six months. Established marketing plans and budgets for web, digital, and social, as well as three large industry events.
Worldwide Power ProductsMarketing Manager Contract
Oct. 2012 - Aug. 2013Houston, Texas Area• Managed the strategy and implementation of a holistic marketing program focused on achieving sales growth. • Relaunched website; created new branding; and integrated emails, blogs, social, PR, advertising, and content marketing.
• Implemented Marketo and integrated with Salesforce to optimize email marketing and grow leads.
Logica now part of CGIProduct Marketing Manager
Oct. 2010 - Sep. 2012• Spearheaded strategic business development endeavors encompassing 12 IT product suites in the Utilities and Financial Services sectors, nurturing innovation, and fostering growth.
• Managed a comprehensive content marketing and thought leadership strategy for a global sales team of 24 members, generating impactful assets like case studies, fact sheets, white papers, and persuasive presentations.
• Orchestrated major trade shows and media coverage for events like Microsoft's SharePoint conference, the CGI User Conference, and Sibos.
• Recognized for increasing revenue for the Utilities team by developing a cost-effective interactive sales tool that showcased our products and conveyed our company's mission during customer meetings and served as a standout feature at trade shows.
BOXX TechnologiesMarketing Coordinator
Mar. 2008 - Mar. 2009BOXX Technologies designs high-performance computing platforms for Visual Effects (VFX) professionals that create the stunning images of the 21st century. Our unique Innovative Integration process leverages the best of standards-based technology to produce high-performance Workstations, Render Nodes, and custom solutions that enhance both Creativity and Productivity. BOXX high-performance computing platforms power a variety of creative organizations ranging from large VFX studios that are the soul of today's motion pictures, to freelance digital artists. BOXX high-end Workstations and Render Nodes are used extensively in Visual Effects, Animation, Broadcast, Game Development, and Post-Production. I oversee the Advertising matrix, Tradeshow and Events for BOXX Technologies Inc.
HFTPMarketing Associate
Jan. 2006 - Dec. 2008Hospitality Financial & Technology Professionals is headquartered in Austin, Texas USA and with an office in Maastricht, The Netherlands. HFTP is the global professional association for financial and technology personnel working in hotels, clubs, and other hospitality-related businesses. Founded in 1952, HFTP provides first-class educational events, networking, certifications and resources to over 4,800 members worldwide. Learn. Connect. Succeed.
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