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Work Background
Meelis TomsonAI Trainer for Executives & Course Instructor
Aug. 2024EstoniaI help senior managers and executives use AI to improve leadership strategies, make operations run more smoothly, and stay competitive. What my job entails:
• Presenting leaders tricks and tools to make better decisions by using AI in their leadership strategies.
• Tailored AI Training: I plan and lead training sessions that are specifically tailored to the problems that executives and their companies are having.
• 1-on-1 Executive Coaching: I customize the course in a way that fits their leadership style and the needs of their business through personalised coaching.
• Corporate AI Training Programs: I make AI training for teams that is specific to their company and fits their goals, challenges, and workflows.
• AI for Communication: I teach executives how to use AI to improve communication both inside and outside the company.
Key Expertise:
• Conducting business analysis, and identifying training needs
• Configuring and developing tailored AI courses to suit business goals
• Engaging with leaders to deliver impactful, hands-on training programs
• Staying updated with AI industry trends to keep training materials relevant
• Delivering customized 1-on-1 coaching and corporate group sessions
• Providing support and consultation to ensure successful AI implementation
GoldG8AI Project & Innovation Manager
Sep. 2022SwedenKey Responsibilities: • Lead AI and innovation projects from concept to execution, ensuring alignment with strategic business goals and objectives.
• Serve as the primary project manager and key contact for all AI and innovation initiatives.
• Collaborate closely with cross-functional teams, including software development, data science, and operations, to understand project requirements and priorities.
• Monitor and analyze AI market trends, identifying new opportunities for integration to maintain a competitive edge.
• Evaluate and manage pilot programs and proof of concept tests for AI-specific technologies.
• Develop comprehensive AI integration roadmaps, outlining both short-term and long-term visions.
• Facilitate collaboration across teams, driving AI adoption and promoting successful use cases.
• Manage third-party service providers, ensuring project delivery meets service level agreements (SLAs) and key performance indicators (KPIs).
• Implement risk management strategies to mitigate potential project delays and challenges.
• Conduct training sessions to enhance platform adoption and user satisfaction, fostering innovation within the organization. This is a part-time position that I take on when the company requests or requires my expertise in Europe.
FreelancerCourse Instructor and Marketing Trainer for Startups
Sep. 2016 - May. 2022Estonia• Created marketing course materials specifically for each client to guarantee individualized and efficient instruction.
• Trained startup entrepreneurs in marketing management via a program funded by the European Social Fund.
• Coordinated venues, timetables, and comprehensive programs for efficient course execution and participant involvement. • Delivered tailored coaching and mentorship to assist participants in the effective application of marketing strategies. • Evaluated participant advancement via feedback sessions and modified course content accordingly. • Directed marketing and promotional initiatives to enhance course enrolment via targeted outreach campaigns.
Hedonly OÜ - Digital Marketing and Paid Ads AgencyMarketing Project Manager | Sr. Product Manager
Jan. 2016 - Jun. 2022Tallinn, Harjumaa, Estonia• I've led campaigns for online casinos and betting companies, managing transactions in traditional currencies and cryptocurrencies alike. Alongside this, I've managed paid ad campaigns, including budgeting and targeting strategies tailored to specific countries. Additionally, I've been responsible for identifying and collaborating with suitable content creators, ensuring effective communication and content distribution across various platforms.
• Client Management: Successfully managed more than 20 (international) clients, ensuring exceptional service delivery and fostering long-term partnerships.
• Content Optimization: was responsible for the creation and coordination of SEO-driven content, leading to a 40% boost in online visibility and engagement.
• Campaign Expertise: Curated and executed over 500 marketing campaigns, driving brand visibility and engagement across diverse industries.
• Paid Advertising: Orchestrated 900+ paid social media ad campaigns across platforms like Meta, Google, TikTok, and more, optimizing ROI and audience reach.
• Revenue Growth: Achieved a remarkable milestone by growing the revenue of one client to $2.2 million within 2 years, starting from scratch.
• Team Leadership: Managed and coordinated a team of over 10 professionals, in addition to freelancers and contractors, ensuring seamless project execution and surpassing client expectations.
• Strategic Planning: Devised and executed result-oriented advertising campaigns, ensuring periodic updates for relevance and driving tangible results.
• Innovative Strategies: Crafted and implemented innovative marketing strategies, driving brand growth and market presence, with notable success stories.
• Creative Solutions: Presented creative and tailored solutions to key stakeholders, fostering buy-in and support for innovative initiatives.
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