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Work Background
The World Delegates ClubProgram Manager
Nov. 2025Bali, IndonesiaAs Program Manager at TWDC, I lead the design, execution, and evaluation of youth development programs that strengthen TWDC’s position as a platform for cultivating future leaders. I oversee cross-functional coordination, strategic partnerships, flagship events, and social impact initiatives aligned with TWDC’s mission. Key Responsibilities & Achievements: - Oversaw daily operations of the Program Division, managing multiple concurrent initiatives including content programs, events, partnerships, and volunteer activities to ensure timely delivery and quality standards. - Led TWDC’s flagship content programs, including managing a podcast series and writing content for TWDC's library. - Led the redevelopment of worlddelegatesclub.com as Scrum Master and project lead, coordinating a cross-functional team (UI/UX, content, front-end, back-end) to deliver a structured platform with member and non-member dashboards, improved functionality, and a refined user interface aligned with TWDC’s programs and engagement goals. - Cultivated and managed strategic relationships with knowledge partners, public figures, associations, corporations, and government-related stakeholders to strengthen TWDC’s credibility and program quality. - Spearheaded high-impact collaborations, including exclusive podcast sessions, joint youth programs, and volunteering initiatives, positioning TWDC as a thought leader in elite youth development. - Led “Cool Not Cruel,” a flagship national anti-bullying CSR and youth-focused campaign aimed at fostering empathy, respect, and safe learning environments among young people, through school and university roadshows, extensive media and digital outreach, and public advocacy efforts that strengthen awareness, credibility, and youth protection initiatives. - Designed and hosted regular community engagement activities, including themed meetups, workshops, game nights, and social gatherings to strengthen member belonging and participation.
The District CommunicationsCreative Video Lead
Jun. 2025 - Feb. 2026Bali, IndonesiaThe District is a Communication and PR agency specializing in crafting impactful narratives and brand stories. As a Senior Video Editor, I play a key role beyond post-production — contributing to strategy, audience segmentation, and content planning that align with the agency’s PR objectives. Key contributions include: - Managing video production and content strategies for 10 diverse clients across various industries. - Collaborating in brainstorming sessions to develop creative concepts and campaign ideas. - Designing audience segmentation strategies to tailor visual content effectively for different target groups. - Conducting visual analysis to support pitching efforts and refine content approach. By bridging creative execution with strategic communication, I help ensure content not only looks great but resonates meaningfully with the right audiences.
The District CommunicationsSenior Video Editor
Apr. 2025 - Jun. 2025Bali, IndonesiaKey contributions include: - Managing video production and content strategies for 10 diverse clients across various industries. - Collaborating in brainstorming sessions to develop creative concepts and campaign ideas. - Designing audience segmentation strategies to tailor visual content effectively for different target groups. - Conducting visual analysis to support pitching efforts and refine content approach. By bridging creative execution with strategic communication, I help ensure content not only looks great but resonates meaningfully with the right audiences.
Baraca CapitalVideo Editor
Mar. 2025
Minutes of ManagerBali Regional Committee
Mar. 2024 - Dec. 2025Bali, Indonesia
The Rahayu ProjectCreative Producer & Video Editor
Feb. 2024 - Apr. 2025Bali, IndonesiaAbout The Rahayu Project: The Rahayu Project is a research-driven storytelling initiative that explores how cultures shift, adapt, and survive in the modern world. Through collaborative fieldwork, documentary filmmaking, and community engagement, the project sheds light on the changing dynamics of identity, tradition, and everyday life across Indonesia and beyond. My Role: At The Rahayu Project, I take part in both the creative and structural side of visual production — from storytelling development to remote production coordination. While my core role is video editing, I also contribute to shaping narratives, designing workflows, and ensuring smooth team collaboration across distances. Beyond editing, I built the foundation of the project’s visual identity — from layout systems for Reels and visual safe margins to developing reusable design templates that define the project’s visual language. Key responsibilities: - Edited and produced video content aligned with the project’s cultural and social mission. - Developed storylines and content structures for campaign and field documentation. - Created production timelines, and planning templates to support remote workflows. - Built a task-tracking system to streamline collaboration within a remote production environment. - Designed technical visual systems: layout guides, template kits, and safe zones for consistent visual output across platforms.
Sungai DesignContent Producer
Feb. 2024 - May. 2024Bali, IndonesiaAt Sungai Design, I wasn’t just editing videos — I was actively involved in the end-to-end production of both photo and video content. From shaping creative concepts to executing shoots and delivering final edits, I helped bring the brand’s visual storytelling to life. - Developed visual concepts for digital campaigns and brand content. - Led photo and video production for social media, website, and media needs. - Collaborated closely with the co-founder to ensure consistent brand messaging. - Managed production timelines to meet publishing schedules.
InspirasaCreative Director
Mar. 2023 - Sep. 2023Bandung, West Java, Indonesia• Manage 7 member of creative team especially Graphic Designer, Videographer, Content Creator, and Social Media Officer by making To-Do List for planning and tracking day by day team progress. • Develop end to end Koreakeun re-branding for visual identity that match with the FnB industry and reach +500% new organic impression in June 2023 on Instagram via Adobe Illustrator, InDesign, etc. • Directing end to end campaign “Satu Rasa Ber-juta Cerita” for Koreakeun by creating 5 Hygene Content and 1 Hero Content and cut 70% costs from last campaign. • Creating daily content and digital activity that increases the Koreakeun’s and Bocipung’s social media impression, engagement, and product interest with generate the content strategy, layouting and define the safe area for audience and successfully increase organically 606% (10 Million) in content views, 4,000% (4 M) profile views, 282% engagement rate, and 20% followers. • Improved visual communication strategy from just a text script to a communication strategy that improves Inspirasa digital asset management and increases 30% efficiency for digital goods production such as time management for production, costs, insights and results through analysis and data collection with Google Analytics, Google Interest, Social Blade, and Digital by We Are Social. • Develop a Visual Identity and Key Visual for Cuanki Parahyangan by defining measurable traditional and modernism with attach every aspects in Bandung history.
PT Zalmon Lestari Maha Negeri (Zalmon Fabric)Creative
Jul. 2022 - Mar. 2023Bandung, West Java, Indonesia• Directing end to end Q4 Communication Strategy, by creating strategy for visual communication and define the creative implementation such as Hero, Hub, and Hygenie Content for reach the awareness objectives and gain +600% new impression and +489% Convertion in the first week. • Directing end to end rebranding campaign, by creating new visual identity such as mood, color, and strategy with generate the communication strategy for pre-production and gain 46,6% engagement rate in Instagram via Adobe Indesign, Adobe Premiere Pro, Davinci Resolve, and Adobe After Effects. • Creating daily content and digital activity that increases the Zalmon Fabric’s social media impression, engagement, and product interest with generate the content strategy, layouting and define the safe area for audience and successfully increase organically 1.076% (4,2 Million) in content views, 1,382% (39,9 K) profile views, 504% engagement rate, and 11.000% followers. • Improved visual communication strategy from just a moodboard to a communication strategy that improves Zalmon Fabric digital asset management and increases 50% efficiency for digital goods production such as time management for production, costs, insights and results through analysis and data collection with Google Analytics, Google Interest, Social Blade, and Digital by We Are Social. • Contribute to improving website product management through UI/UX analysis and find four feature malfuction by sending feedback error messages to UI and UX Designer and forwarding to Frontend and Backend Officer.
Driew StudioCo-Founder
Jun. 2022 - Jan. 2025Bandung, West Java, IndonesiaDriew House is a creative agency. We create the spotlight with transformative creative impact for people and connect with the world. Our specialties are Brand communication, creative production, tech and digital management
NaisuArt Director
Jun. 2021 - Oct. 2021Jakarta Selatan, Jakarta, Indonesia• Create the audiovisual communication for pitching strategy to Gopay and successfully deal with the longterm contract by layouting the room and develop the colour palletes and new persona for the brand. • Develop the creative concepts and translate core ideas into visuals that meet the client's strategic communication goals for more than 10 Clients. • Produce end to end visual communication and cooperate with the rest of the creative team across different types of media and defining the strategic, positioning and target audience for the Clients. • Setting the room and wardrobe for produce digital activation (social media content and ads). Clients: Gojek, Tokopedia, Hanamasa, Kredivo, Sociolla, Lazada, Hallodoc, PON XX Papua, BCA, Mandiri, Zalora, Joox, Haus, OVO, Kredit Pintar, Ajaib, Pahamify.
Mindless PicturesCreative Director
Feb. 2020 - May. 2020Bandung, West Java, Indonesia• Generate clear creative ideas and concepts for more than 15 Clients per month. • Manage a team of the entire creative member on all collateral for visual needs such as graphic design, motion design, and video. Also directing the entire team to meet the client’s identity. • Directing end to end creative implementation in Pitch Deck for 5 potential client per-week and have 10% successfully rate and more than 70% project based contract. • Controlling the quality of all creative assets/materials such as graphic and audio visual to meet the agency standards and client’s brand guidelines. • Develop brand guidelines, visual identity, etc for managing creative assets and direction for represented visual communication of the business. • Lead the creative implementation of communication strategy for Clients that meets the identity of the strategy and brand.
Mindless PicturesArt Director
Jun. 2018 - Feb. 2020Bandung, West Java, Indonesia• Manage 3 member of creative team, specially Graphic Designer for 5 client per month. • Controlling the quality of creative assets before deliver to the clients with making a new report platform from traditional reporting than switch to digital reporting via Google Slide and Sheets. • Directing end to end Octopus – End Pollutions Music Video project by reaching out to the international organization Greenpeace for collaboration and have access to the Greenpeace Library for we use in the project. • Make visual communication for guide design for Graphic Desinger that give 50% time efficiency
Mindless PicturesVideographer
Nov. 2017 - Jun. 2018Bandung, West Java, Indonesia• Operates video cameras, on location or in the studio, in the production of professional prerecorded programming. • Designs, transports, sets up, and operates production equipment, including audio and lighting equipment, for field and studio productions. • Computer edits video segments on a variety of tape and digital formats. • Maintains equipment inventory and field and studio production schedules.
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