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United Kingdom
Work Background
LaunchHead of Marketing / Growth
Nov. 2024London Area, United Kingdom
Critical MassSVP, Executive Director, Integration Partner
Nov. 2022 - Jul. 2024London, England, United Kingdom
Code WorldwideManaging Partner
Apr. 2019 - Nov. 2022London, United Kingdom
Selligent Marketing CloudDirector, Global Partner Marketing
Jan. 2018 - Apr. 2019London, United KingdomResponsible for structuring and implementing the Global Selligent Partner Program. Specifically executed the following:
- Crafted and launched all Global Partner Program operations and support materials. Including but not limited to website, extranet partner portal, and all enablement program/materials (in under 6 months)
- Implemented simplified and universal Partner Channel measurement within SFDC systems
- Provided co-marketing-focused resources to all North American and EMEA markets
- Encouraged teams in all markets to incorporate partners into deals to close smarter/faster/better
- Collaborated across teams to re-establish Partner-focused classroom training and dedicated product consultant team to provide ongoing support for partners working to service mutual clients.
- Raised awareness across the business as to the importance of the partner channel on company success.
- Planned and executed first annual Global Partner Summit inclusive of Agencies, MSP’s, and SI’s from all operating markets (North America/EMEA)
- Orchestrated the first major international services and channel business development partner within WPP to benefit both North American and European business
Samsung ElectronicsDirector, eRetail and Pureplay- eCommerce (European HQ)
Aug. 2016 - Jan. 2018Chertsey, UK
SABMillerSenior Global Marketing Strategy Planner
Jun. 2015 - Dec. 2015London, United KingdomServed as Global CRM subject matter expert aiding all SABMiller Global Markets in the rollout and adoption of a new implementation of Salesforce Marketing Cloud. Advised and actively worked with 60+ local marketing teams to find pragmatic ways to leverage the new technology in upcoming campaigns to ease adoption with minimal business disruption and achieve Global rollout KPI's. Role ended due to corporate takeover of SABMiller by ABInBev in Q4 2015.
AhalogyDirector, Client Strategy
Apr. 2014 - May. 2015New York, New YorkAs of April, 2015, Ahalogy is an official Pinterest Marketing Development Partner that's focused on doing Content Marketing right---and there's no better platform for Content Marketing distribution/scale than Pinterest! My role within Ahalogy is to lead client strategy and new business initiatives to meet overall company revenue objectives while maintaining client satisfaction resulting in business retention. Responsible for closing over $800k in new revenue in first 9 months including single longest contract in company history. Also accountable for: new business development, creation of complimentary products to core software capabilities, and organization and operation of key partner relationships at agency holding companies and Pinterest. Member of team that grew Ahalogy from 20 to 45 employees in 2014 and achieved inaugural Pinterest Marketing Development Partner status in April 2015.
RauxaSenior Strategic Planner
Jan. 2013 - Mar. 2014Greater New York City AreaLead strategy and agency business retention/expansion initiatives to meet and exceed client business objectives. Also accountable for: new business development, creation of “ownable” agency capabilities, and cross-office team management. Acted as the subject matter expert across the agency for a variety of subjects, including: CRM, social marketing & consumer insights, digital communications planning, and paid media.
POSSIBLEStrategic Planner/ Business Consultant
Jul. 2009 - Dec. 2012New York, New YorkLead digital strategy and business planning initiatives to obtain client business objectives. Also accountable for: new business development, creation of “ownable” agency capabilities, and organization and operation of key partner relationships.
POSSIBLEStrategic Planning Analyst
Jul. 2009 - Jul. 2010
Empower MediaMarketingDigital Media Strategist
Sep. 2007 - Aug. 2009Cincinnati, Ohio, United StatesResponsible for making strategic digital media recommendations that leveraged paid, owned, and earned media opportunities that best aligned with a client’s given campaign strategy. Worked across 15+ national and regional clients and won agencies' first OMMA award in partnership with Undertone Networks for work with Long John Silver's by leveraging mobile text/click-to-call coupons and in-banner coupons prior to the technology's proliferation. http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i9eca39474e4901393126189d4c503158 http://www.brandweek.com/bw/content_display/news-and-features/promotion-incentive/e3i8f47259d49cc886b611ebb001fa11ef5 http://chiefmarketer.com/disciplines/tips/web/0601-reaching-customers-online-tips/
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