Goezde Bahar Cerman Sen - Marketing Automation Manager, QIAGEN

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Work Background

QIAGENMarketing Automation Manager

Sep. 2019Hilden, North Rhine-Westphalia, Germany

NMQ DigitalDigital Pro - Email Marketing

Oct. 2018 - Aug. 2019Istanbul, Turkey• Adjusted print media designs to match digital standards, monitoring and optimizing the campaigns, emails, forms and Landing Pages • Conducted testing across different devices to ensure legibility of emails • Managed leads through SFDC and Meeting legal requirements such as GDPR, SPAM, etc • Created Lead Scoring Model, reports of campaigns in needs of the campaigns • Integrated SoMe accounts into Eloqua to form and manage the leads

BonuswayCustomer and Merchant Manager

Feb. 2017 - Oct. 2018Istanbul, Turkey• Edited and Monitored email campaigns through Ofsys • Optimized the campaign to increase open rates, click through rates, visits and sales in email • Implemented testing and segmentation strategies into email marketing campaigns • Acted as a direct main contact for multiple agencies, partners, merchants, and Recruited new merchants via Affiliate Networks or direct contacts of Advertisers • Determined the pains and gains of the customers and Tried to solve and give suggestions for their problems • Analysed and Improved the communication flow with the customers • Improved social media engagement, solution driven by increasing followers • Managed virality campaigns of Company on Instagram Achievements: • Acquired new followers through campaigns we managed on Social Media • Reached the Monthly KPIs, approximately 35 000 euro • Increased the number of the users through virality campaigns, social media campaigns, influencers, and email campaigns. • Enhanced the number of merchants from 175 to 322 in a period of 8 months.

KwankoAccount Manager TR

Nov. 2015 - Jan. 2017Istanbul, Turkey• Managed and Consulted both advertisers and publishers accounts • Administrated and Developed relationships with advertisers/publishers • Kept them loyal to affiliate as much as possible • Consulted advertiser to decide which model is the best for them, which were going to bring more conversions, leads and profit in accordance with their needs. • Observed and analysed the performance of the campaigns in daily, weekly and monthly basis • Intervened campaigns to give suggestions to advertisers and publishers to optimize their campaign; therefore, both advertisers and the publishers could have reached and gotten the best results in their campaigns • Monthly invoicing of the Advertisers & Publishers • Acquired new potential publishers in accordance with our need for our advertisers. • Developed new strategies and tactics depending on needs of the advertisers and publishers. • Determined the potential markets and campaigns for Sales Team to get in new advertiser accounts.

NMQ DigitalProject Manager @Philips Eindhoven

Sep. 2015 - Nov. 2015Eindhoven Area, Netherlands• Helped setting up new way of working for the Consumer Lifestyle team • Organized upcoming projects • Determined how the projects would last and how the project would be handled • Determined how many hours and how many people needed to launch upcoming campaigns

IST@easeSupervisor (Philips Consumer LifeStyle CRM and Marketing Automation)

Feb. 2014 - Nov. 2015Istanbul, TurkeyEmail Marketing: - B2C Project Manager @Philips Eindhoven (2015 September - 2015 November) • Managed and organized the workload of the team • Determined the hours of upcoming campaigns • Determined the resources if needed • Prepared campaign reports via Eloqua • Data Management via Eloqua • Determined the target audiences for each campaigns • Set up Campaigns

IST@easeService Expert (Philips Lighting CRM & Marketing Automation)

Jul. 2012 - Jan. 2014Istanbul, TurkeyE-mail Marketing - B2B • Created Newsletter & email regarding Philips Lighting via Dreamweaver and Eloqua • Prepared and Edited images via Photoshop • Prepared e-mail campaigns’ reports via Eloqua (monthly and weekly) • Created and updated Philips web pages through Teamsite • Prepared and created Philips project pages • Customer Data management • Prepared Event & Product email campaigns via Eloqua

BilkomFinance intern

Aug. 2011 - Oct. 2011Istanbul, Turkey• Helped entering order and billing data regarding daily and monthly expenses through SAP. • Catalogued billing data chronologically. • Assisted Finance manager

EnerjisaHuman resources intern

Jul. 2011 - Aug. 2011Istanbul, Turkey• Helped checking and evaluating English exams which are answered by applicants • Assisted HR specialist with data entry regarding personnel • Organized, designed and presented long term intern project • Helped preparing orientation for new personnel

TurkcellIntern

Jul. 2005 - Aug. 2005• Assisted project manager in daily project coordination activities regarding electronic data archiving project • Catalogued paper copies of technical survey documents in chronological order by using a web-based application • Tested the archiving system to ensure catalogue functioned as designed

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