Tina Potter - Brand Development Specialist, Self Employed

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Work Background

HumantelHead of Creative and Content

Dec. 2023New York, United StatesLead the development and implementation of the Humantel brand across all touchpoints. Humantel is a strategic intelligence collective; a group of forward-looking professionals from various industries, who’ve come together to gain, share, and ideate around a more complete view of the human behind the transaction.

SPYSCAPEBrand Partnerships Advisor

Jun. 2020New York, New York, United StatesLaunch inaugural sponsorships across Spyscape's many media and activation channels. Spyscape is rated the #1 live attraction in NYC by Trip Advisor and Google. Opportunities include: - "True Spies" the hit podcast, hosted by Oscar-nominee Vanessa Kirby, rated #1 in 12 countries - SPYCON - the first of its kind LIVE event (NY/LA/UK) marrying three days of actual Spycraft with entertainment content from across the globe - SPYFLIX - the first ever film & TV festival devoted solely to the genre - Six Secrets Newsletter - dropped weekly, the Newsletter goes to >300K registered subscribers - plus ongoing virtual panels, custom content podcasts, newsletters and more...

CreativeChaos vmgProducer, Content Marketer

May. 2012Brooklyn, NY- Co-Producer, TCM Original “The King of Cool: The Dean Martin Story" (EP’d by Appian Way) - Associate Producer, “This Changes Everything,” Emmy-nominated documentary on gender inequality in Hollywood. Executive Produced by Geena Davis - Generate and oversee content development and new business strategy - Manage network, OTT, and co-production relationships for pilots, series and long-form development. - Develop and supervise multi-platform content marketing strategy.

Sony Pictures EntertainmentVP Brand Marketing (interim)

Jul. 2021 - Apr. 2022Culver City, California, United States- Developed positioning, launch, and sustaining supplemental campaigns for 40+ shows in the SPT portfolio, by leading the Brand team on the planning, development, and implementation of strategic marketing plans to build awareness, drive tune-in, and support the various stages of all SPT series. - Built SPT brands across all traditional and emerging platforms throughout the multi-windowed lifespan of each series with all our streaming and broadcast partners.

pocket.watchSr. Creative Marketing Advisor

Jun. 2018 - Jan. 2021Culver City, CaliforniaDrove record-breaking merchandise launches of "Ryan Toys Review" and "Love, Diana" toys, through the development and media planning of inaugural marketing campaigns.

AMC NetworksSr. Creative Marketing Advisor AMC +

Jul. 2020 - Nov. 2020New York, New York, United States

BritBox LLCSr. Marketing & Creative Advisor

Dec. 2018 - Jul. 2020Greater New York City Area- Developed and executed omni-channel brand and performance marketing campaigns - Grew Britbox from 500K subscribers to 1.5M in 18 months - Won 7 PROMAX Gold Awards in 2020 for BritBox brand campaign. Links @ vimeo above.

AMC NetworksSr. Marketing and Creative Advisor

Apr. 2017 - Jul. 2017New York, NYCreated UX editorial, brand marketing strategy and creative development for the launch of AMC Premiere, AMC's upgraded, commercial-free digital platform in partnership with Comcast. Launched July 2017.

Tribeca ShortlistSr. Marketing and Creative Advisor

Mar. 2016 - Oct. 2016NYC- Supervised development and execution of all brand strategy and marketing initiatives, creative development and content production, PR, and live events. - Managed financial strategy and implementation. - Grew brand awareness, visibility and subscriber base through cross-country live activations and film festivals, increased production output, unified creative identity, streamlined depts and processes.

Planet 365 EntertainmentSVP, Creative Director/Executive Producer (PT)

Mar. 2005 - Sep. 2015Greater Los Angeles AreaAd Agency/Production and Branded Content Company specializing in creative development, promotion, and production across all media platforms for the entertainment industry. Clients include all major cable and broadcast networks, affiliates, syndicators, studios. - Oversaw all phases of strategy, creative development and production for entertainment clients including: multi-platform network branding and program promotion, integrated marketing and branded entertainment, sales materials and website and content development. - Identified and developed new business relationships and liasoned with clients throughout all phases of development and production. - Supervised all East Coast operations.

NBCUniversal Media, LLCSr. Marketing and Creative Advisor, NBCU Digital

Aug. 2014 - Aug. 2015New York- Supervised development and execution of all brand strategy, brand and acquisition marketing, creative development, communications/press strategy, and live events (CES, SXSW, Super Bowl, etc.) for the RADIUS brand fitness platform. - Developed optimization plan for promotion across NBCU-owned business units. - Developed and oversaw financial strategy and implementation.

Fuse Media LLCSVP, Marketing and Brand Creative

Jul. 2013 - Jul. 2014New York, NY- Drove 400% audience growth YOY through multi-platform marketing campaigns for highest rated show in network history two seasons in a row. - Maximized promotion and marketing opportunities on all platforms. -Optimized strategic and operational alignment across departments to meet creative and commercial objectives. - Supervised financial strategy for division.

NBCUniversal Media, LLCExecutive Project Director

Jul. 2012 - May. 2013New York, New York, United StatesOversaw multi-platform, international launch of ground-breaking interactive television series and MMO video game "Defiance" for Syfy Channel. Launched simultaneously in 55 countries April 2013.

Plum TV/plumtv.com/Plum MobileExecutive Creative Director

Nov. 2009 - Jan. 2011Oversaw branding, packaging, on-air, off-air, video, digital and print promotion and consumer advertising for eight networks, websites and geo-targeted mobile app.

FEARNETSenior Brand Marketing and Creative Advisor

Jan. 2008 - Jan. 2009-Supervised short- form content production, marketing, branding, and promotion for FEARnet.com and FEARnet VOD Channel. -Developed marketing strategy across platforms -Oversaw and supervised budget for division -Supervised Marketing and Creative staff

Spike TVVP, Brand Central Creative Group

May. 2000 - Mar. 2004New York, NY-Created and oversaw implementation of network branding and creative strategy through three network launches in as many years. -Built and supervised in-house, On-Air and Off-Air Print and Video Promotion Departments including management of 45 + employees. -Initiated, developed and oversaw relationships with ad agencies, design groups, production companies, consultants and other outside resources. -Oversaw business analysis and developed finance strategy for division. -In January ‘04, Spike TV exceeded ESPN in prime time M18-34 ratings. (Source: Nielsen.) -Winner of 12 BDA and Promax Medals for 2004 for Spike TV. -Winner of 9 BDA and Promax Medals for 2003 for The New TNN.