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Work Background
Publicis MediaSenior Digital Consultant
Jan. 2023 - Jul. 2023Paris, Île-de-France, France• Responsible for the strategic-conceptual development and roadmap for clients (Bouygues Telecom, Lidl, Europa Park, Sector Alarm, Groupama, Lapeyre)
• Managed a monthly budget of 100K€ to execute marketing initiatives, resulting in a 30% increase in website traffic
• Led and mentored a team of 3 digital professionals, providing guidance and fostering a collaborative work environment
• Exploration of digital solutions in interdisciplinary teams, taking into account customer requirements and cross-industry best practices
• Implementation, monitoring, and daily optimization of campaigns using dedicated tools (Google Analytics, Adserver)
• Conducted in-depth campaign performance analyses and assessed against goals (ROI and KPIs), providing actionable insights and recommendations
Freelance Digital MarketingPR & Marketing Consultant
Aug. 2017Paris Area, France• Designed and executed digital marketing strategies for clients across diverse fields to increase online visibility and conversion through digital channels while empowering marketing teams with data-driven insights
• Increased website traffic by 45%, implementing successful Google AdWords campaigns
• Managed social media sites and increased the number of fans, followers, and sales within 2 months by 60%
• Marketed to over 200K customers by use of MailChimp e-mail marketing service
• Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions
HOVER Inc.Marketing Assistant
Oct. 2016 - Aug. 2017San Francisco Bay Area• Planned and executed multiple tradeshows and event activities that generated up to 30% in revenues (International Roofing Expo, IBS Orlando, JLC Live)
• Led the web development team and drove improvement to the search engine ranking and website visibility for 15 top keywords across the top engines
• Produced, edited, and proofed copy for marketing communications consisting of catalogs, direct mail, email, marketing collateral, sales aids, and website content
Alexander MurrayMarketing Coordinator
Dec. 2015 - Oct. 2016Calabasas• Managed a$80k marketing budget while creating a budget surplus with consistent sales
• Ordered, tracked, and reviewed inventory levels of all marketing and promotional materials valued up to $50K
• Managed the Alexander Murray website and coordinated social media content on a monthly basis
• Prepared presentation materials, trade shows, customer communications, and created marketing plans
• Analyzed monthly sales data to develop reports, forecasting, and provided recommendations to senior management
StarPoint PropertiesMarketing Assistant
Dec. 2014 - Dec. 2015Beverly Hills• Online reputation management for multi-family properties
• Increased client base by 25% by achieving and preserving 100% customer satisfaction
• Created marketing campaigns, including editorial calendars, and managed the progress and web traffic through Google Analytics
• Assisted in the creation of email marketing campaigns and newsletters through platforms such as Mailchimp
• Segmented internal consumer database for digital/direct mail campaigns
Une Agence AméricaineProject Manager Assistant
Sep. 2013 - Feb. 2014Région de Paris, France• Planned, organized and facilitated 10+ events per month (Unilever brands) • Assisted and supported product development, including product planning, sourcing and project management with internal terms and thirty party vendors
• Purchased material from vendors and maintained communication with clients over the phone and through email
• Prepared project performance reports, weekly project progression updates, and analyzed ranking reports
Asap CommunicationPR Assistant
Apr. 2013 - Jun. 2013Région de Paris, France- 8 International clients assigned (Skoda, Kickers, Everlast, Zoo York, Pandora, Tom Tailor, Esprit & Trussardi Eyewear)
- Maintenance and creation of media lists and editorial calendars
- Press kit assembly and distribution
- Organisation of events
Ofive.TVProject Manager
Apr. 2012 - Sep. 2012Région de Paris, France- Launching, monitoring and coordination of partnerships
- Looking for new collaborators (concerts & festivals)
- Writing articles for events on Wordpress / social networks (Facebook & Twitter)
- Distribution of OFIVE MAG (search distribution sites)
- Production assistant (conducting interviews, sound and photography)
spie batignollesAdministrative Officer
Aug. 2011 - Aug. 2011Neuilly-sur-Seine- Process transactions and administrative operations
- Ensure administrative work using common desktop tools (Microsoft Word, Excel)
- Greet visitors, handle phone calls, receive and send mail
Climats MédiasDigital Account Manager
May. 2010 - Jun. 2010Région de Boulogne-Billancourt, France- Monitoring and implementation of advertising campaigns
- Media owners & customers relationships
- Brainstorming for future projects
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