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Work Background
GrowITalentCo-founder
Feb. 2025Medellin, Antioquia
Recruitment_LatamCo-Founder
Apr. 2021 - Oct. 2025MEDELLIN, ANTIOQUIAEstablished and developed strategic partnerships with key stakeholders to drive business growth and expand market reach.
Led cross-functional teams in the development and execution of innovative marketing campaigns, resulting in a 225% increase in customer acquisition.
Spearheaded the design and implementation of an efficient operational system, streamlining processes with AI and minimizing costs within a 100% variable model
Led and drove technical recruiting for more than 100 clients who were offshoring and near shoring talent in South America securing the acquisition of talent.
ExperianHR Regional Director
Oct. 2018 - Apr. 2021BogotaHuman Resources Management: Led HR management for the Latin American region, encompassing recruitment, training, and talent development.
Shared Service Center Model: Designed and implemented a cost-effective shared service center model for the region.
Change Management and Process Optimization: Collaborated with cross-functional teams to implement change management strategies and process optimization initiatives.
Trekker GlampingCo-founder
May. 2018Santa Marta, Magdalena, ColombiaAs the founder of Trekker Boutique Eco-Lodge, I’m building more than a hospitality brand — I’m creating a space where nature, consciousness, and ancestral wisdom meet.
Located in the sacred Sierra Nevada of Santa Marta, Colombia, Trekker is a boutique eco-lodge designed for travelers seeking purpose, balance, and authentic transformation. Our guests experience eco-architecture harmonized with the mountain’s energy — yoga, ancestral medicine, and wellness programs guided by local communities.
We’ve proven the concept with six luxury domes operating at premium rates and international occupancy. Now we’re preparing an expansion to 10–12 suites, adding a Yoga Shala for 40 participants, an ice bath & sauna deck, and private jacuzzis in every dome.
In an age where stress, anxiety, and burnout define the human condition, we believe that reconnecting with nature and ancient traditions is not a luxury — it’s a necessity.
I’m currently seeking impact investors, hospitality groups, and conscious capital partners who see wellness tourism in Latin America as the next frontier of meaningful growth.
Trekker: Stay in nature. Heal with ancestral wisdom.
TigoUneHR DIRECTOR
Apr. 2016 - Aug. 2018Medellin, AntioquiaR Cost optimization during two consecutive years between USD $16M and USD$24 M of total expenditure on Contingent and Outsourcing services.
• Business partnering with internal customers providing solutions, data, and consulting reaching the desired time to market and service level perception from suppliers.
• Led and executed a 360° program for the sales force of the company, reducing turnover rates in 11% by increasing individual productivity by 20%.
• Designed, constructed, and implemented a risk mitigation and business continuity plan for contingent labor to cope with local regulation.• Cost optimization during two consecutive years between USD $16M and USD$24 M of total expenditure on Contingent and Outsourcing services. • Business partnering with internal customers providing solutions, data, and consulting reaching the desired time to market and service level perception from suppliers. • Led and executed a 360° program for the sales force of the company, reducing turnover rates in 11% by increasing individual productivity by 20%. • Designed, constructed, and implemented a risk mitigation and business continuity plan for contingent labor to cope with local regulation.
Skills: Legal Policy · Strategy Execution · Teamwork · Executive Management · Administration · Leveling · Structured Thinking · Executive-level Communication · People Processes · Uncertainty · Leadership Development · Human Resources Information Systems (HRIS)
Tigo ColombiaHuman resource Controller
Apr. 2015 - Mar. 2016BogotaResponsible for integrating the HR financial processes of 6 merged companies. My main function was planning and controlling de HR KPI´s, generating optimization iniciatives to achieve financial goals.
• Creation of an independent financial program to keep track of the expenditure defined for the ERC by using an information tool designed and developed internally.
• Definition of the first integrated Employee related cost budget for the group in 2016 (above $300 USD million)
• Creation of the first KPI integrated dashboard for HR after the Consolidation of 6 companies
TigoOutsourcing Salesforce Director
Nov. 2013 - May. 2015ColombiaAligned 6 different sales channels ́ strategy with the HR processes to guarantee the achievement of the sales goals.
• Decreased turnover rate from 15% to 7% per month in 2014, saved more than $2 USD million in recruitment and training and increased productivity.
• Creation of a change management strategy to decrease the impact of the arrival of a new provider losing only 1% of the sales force during the process.
• Within 3 months I re-defined the service processes, finding a better supplier strategy achieving internal customer satisfaction above 95%.
• Aligned 6 different sales channels´ strategy with the HR processes to guarantee the achievement of the sales goals.
• Decreased turnover rate from 15% to 7% per month in 2014, saved more than $2 USD million in recruitment and training and increased productivity
• Creation of a change management strategy to decrease the impact of the arrival of a new provider losing only 1% of the sales force during the process.
BBVAKey Account Manager
Oct. 2011 - Nov. 2013BucaramangaResponsible for keeping and growing the corporate portfolio of the Bank in Bucaramanga.
• Annual growth of 10 USD millions on leasing and credit portfolio
• Annual growth of 100% in the number of transactional products my clients had (payroll solutions, collection products, saving accounts, and e-solutions)
• Annual growth of 20% in the number of customers within my portfolio
Vision consultoriaAssociate Consultant
Sep. 2007 - Jan. 2008Bogota y alrededoresResponsible for defining and implementing a new hierachical structure and a performance management program for a holding of 6 companies.
• Analysis and definition of a new hierarchical structure for a holding of 6 companies. Objective: a leaner structure and a better cost control.
• Definition and implementation of a competence model to start implementing a performance culture across the organizational levels delivering appraisal tools and the learning platforms to establish an individual development plan for each employee.
BBVAHR Executive Assistant Vicepresident
Jun. 2006 - Jul. 2007BogotáControl main projects of the Area under the direction of the Executive Vp.
Designed and implemented an in-house platform to gather and use HR information efficiently for HR Business partners. Using current platforms with HR Data we could extract, organize and show important data to ease their decision making process.
Creation of the first Control Panel of the department measuring turnover rates, union information, and general statistics (gender, age, and segmenting population)
Collective agreement Project Management.
BBVA en ColombiaHR Business Partner
Jan. 2005 - Jul. 2006Bogotá D.C. Area, ColombiaResponsible for aligning business objectives with employees and management
of one the Bank´s regions after a large and quick merging process with a local bank
I integrated more than 120 bank branches after the merger with a local bank called Granahorrar for my assigned territory implementing the next programs: Culture, Change Management, rightsizing, Performance appraisal and individual development plan.
Increase customer satisfaction by 20% of the following processes: Onboarding, learning and development and operation sizing.
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