Lucia Hidalgo - UX/UI Designer,

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Work Background

DesignlabUX/UI Designer Student

Jan. 2022 - Dec. 2023New York, United States

Rent RabbitVisual Designer

Nov. 2021 - Sep. 2022Sydney, New South Wales, Australia- Re-designed a responsive website focused on property reviews for Australian renters and conducted user interviews and usability testing. - Improved the brand's visual identity by developing a modern color palette, typography, and photo style and by creating landing pages for advertising campaigns. - Managed social media content across LinkedIn, Facebook, Instagram, TikTok, and advertising campaign emails.

Freelancer.comGraphic Designer and Marketing Specialist

Apr. 2019 - Nov. 2021Australia- Responsible for planning the digital content strategy for various hostels in South America (Peru, Ecuador and Colombia) and different entrepreneurial brands. - Designed the paid and organic social media strategies and selected the ideal platforms to implement the paid content. - Managed the monthly budget for advertising campaigns and social media content. - Analysed the performance and KPIs of different digital campaigns, paid and organic content with diverse analytical tools (e.g., Quantico Trends, Google Trends, Facebook Insights, Instagram Insights and Tableau Public). - Built highly active communities and improved engagement by addressing users’ questions, comments, and direct messages. - Encouraged and implemented brand innovation and kept abreast of the latest social media trends. - Captured and edited photos and videos as well as designed posts for brands using Adobe Photoshop, Illustrator and Premiere.

McCann WorldgroupContent Creator

Oct. 2017 - Jun. 2019- Responsible for social media content and advertising campaigns for fifteen Nestle digital channels simultaneously: Corporate Nestle, Nestle Fitness, MILO, Kit Kat, D’nofrio, Kirma, NIDO, Purina Dog Chow, Purina Cat Chow and non-Nestle brands including SKIP Detergent, Hungry Jacks, Pizza Hut and Sodimac Home Center. - Planned paid and organic social media strategy and selected the best channels in accordance with the social media content. - Designed content for Nestle brands one month in advance including creation of graphic content, copy descriptions and hashtags. - Conducted market research, keyword research and social listening using Google Trends, Quantico and Twitter. - Analysed and created performance reports for various digital campaigns, paid and organic content with diverse analytical tools (e.g., Quantico Trends, Google Trends, Facebook Insights, Instagram insights and Tableau Public). - Researched and selected brand ambassadors as well as organized monthly content schedules for each ambassador.

Wunderman ThompsonContent Creator

Oct. 2016 - Oct. 2017- Managed digital channels of multiple Nestle brands: Kit Kat, Sublime, and Corporate Nestle, among others, and brands like SabMiller, Pacifico University, and Jockey Plaza. - Planned paid and organic social media strategy and selected the best channels in accordance with the social media content, including the creation of graphic content, copy descriptions, and hashtags. - Implemented brand innovation and kept abreast of the latest social media trends. - Analysed the performance of each advertising campaign as well as paid and organic content. Utilized tools such as Google Trends, Quantico, Facebook Insights, and Instagram Insights.

HoudiniContent Creator

Aug. 2016 - Oct. 2016Lima, Peru- Managed the digital community of a major gastronomic event in Latin America called Mistura 2016. - Created daily content strategies for Mistura across different channels including Twitter, Facebook, YouTube and Instagram. - Created daily performance reports of the social media content. - Built highly active communities and improved engagement by addressing users’ questions, comments and direct messages. - Captured photographs and streaming of the event including concerts and celebrity interviews.

ilustra ConsultoresVisual Designer

Nov. 2015 - Jul. 2016Lima, Peru- Designed logos, brand guidelines, and other branding materials to communicate business messages and values. - Maintained a keen eye for detail and a passion for creating aesthetically pleasing designs and effective in achieving business goals. - Managed multiple projects simultaneously, ensuring timely delivery and meeting clients' expectations.