McCann WorldgroupContent Creator
Oct. 2017 - Jun. 2019- Responsible for social media content and advertising campaigns for fifteen Nestle digital channels simultaneously: Corporate Nestle, Nestle Fitness, MILO, Kit Kat, D’nofrio, Kirma, NIDO, Purina Dog Chow, Purina Cat Chow and non-Nestle brands including SKIP Detergent, Hungry Jacks, Pizza Hut and Sodimac Home Center. - Planned paid and organic social media strategy and selected the best channels in accordance with the social media content. - Designed content for Nestle brands one month in advance including creation of graphic content, copy descriptions and hashtags. - Conducted market research, keyword research and social listening using Google Trends, Quantico and Twitter. - Analysed and created performance reports for various digital campaigns, paid and organic content with diverse analytical tools (e.g., Quantico Trends, Google Trends, Facebook Insights, Instagram insights and Tableau Public). - Researched and selected brand ambassadors as well as organized monthly content schedules for each ambassador.