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Work Background
UX/UI Designer Student
DesignlabUX/UI Designer Student
Jan. 2022 - Dec. 2023New York, United States
Visual Designer
Rent RabbitVisual Designer
Nov. 2021 - Sep. 2022Sydney, New South Wales, Australia- Re-designed a responsive website focused on property reviews for Australian renters and conducted user interviews and usability testing. - Improved the brand's visual identity by developing a modern color palette, typography, and photo style and by creating landing pages for advertising campaigns. - Managed social media content across LinkedIn, Facebook, Instagram, TikTok, and advertising campaign emails.
Graphic Designer and Marketing Specialist
Freelancer.comGraphic Designer and Marketing Specialist
Apr. 2019 - Nov. 2021Australia- Responsible for planning the digital content strategy for various hostels in South America (Peru, Ecuador and Colombia) and different entrepreneurial brands. - Designed the paid and organic social media strategies and selected the ideal platforms to implement the paid content. - Managed the monthly budget for advertising campaigns and social media content. - Analysed the performance and KPIs of different digital campaigns, paid and organic content with diverse analytical tools (e.g., Quantico Trends, Google Trends, Facebook Insights, Instagram Insights and Tableau Public). - Built highly active communities and improved engagement by addressing users’ questions, comments, and direct messages. - Encouraged and implemented brand innovation and kept abreast of the latest social media trends. - Captured and edited photos and videos as well as designed posts for brands using Adobe Photoshop, Illustrator and Premiere.
Content Creator
McCann WorldgroupContent Creator
Oct. 2017 - Jun. 2019- Responsible for social media content and advertising campaigns for fifteen Nestle digital channels simultaneously: Corporate Nestle, Nestle Fitness, MILO, Kit Kat, D’nofrio, Kirma, NIDO, Purina Dog Chow, Purina Cat Chow and non-Nestle brands including SKIP Detergent, Hungry Jacks, Pizza Hut and Sodimac Home Center. - Planned paid and organic social media strategy and selected the best channels in accordance with the social media content. - Designed content for Nestle brands one month in advance including creation of graphic content, copy descriptions and hashtags. - Conducted market research, keyword research and social listening using Google Trends, Quantico and Twitter. - Analysed and created performance reports for various digital campaigns, paid and organic content with diverse analytical tools (e.g., Quantico Trends, Google Trends, Facebook Insights, Instagram insights and Tableau Public). - Researched and selected brand ambassadors as well as organized monthly content schedules for each ambassador.
Content Creator
Wunderman ThompsonContent Creator
Oct. 2016 - Oct. 2017- Managed digital channels of multiple Nestle brands: Kit Kat, Sublime, and Corporate Nestle, among others, and brands like SabMiller, Pacifico University, and Jockey Plaza. - Planned paid and organic social media strategy and selected the best channels in accordance with the social media content, including the creation of graphic content, copy descriptions, and hashtags. - Implemented brand innovation and kept abreast of the latest social media trends. - Analysed the performance of each advertising campaign as well as paid and organic content. Utilized tools such as Google Trends, Quantico, Facebook Insights, and Instagram Insights.
Content Creator
HoudiniContent Creator
Aug. 2016 - Oct. 2016Lima, Peru- Managed the digital community of a major gastronomic event in Latin America called Mistura 2016. - Created daily content strategies for Mistura across different channels including Twitter, Facebook, YouTube and Instagram. - Created daily performance reports of the social media content. - Built highly active communities and improved engagement by addressing users’ questions, comments and direct messages. - Captured photographs and streaming of the event including concerts and celebrity interviews.
Visual Designer
ilustra ConsultoresVisual Designer
Nov. 2015 - Jul. 2016Lima, Peru- Designed logos, brand guidelines, and other branding materials to communicate business messages and values. - Maintained a keen eye for detail and a passion for creating aesthetically pleasing designs and effective in achieving business goals. - Managed multiple projects simultaneously, ensuring timely delivery and meeting clients' expectations.
Graphic Designer
Grupo MCCLGraphic Designer
Mar. 2014 - Feb. 2015Lima, Peru
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