Dewinta Hutagaol

Seasoned Communications and Branding Professional @Cinema XXI

IndonesiaCommunity ManagerEditorPublisherJournalistCopywriterEvent ProducerInfluencer Marketing ManagerContent ManagerPR ManagerCommunications ManagerBrand Marketing Manager🎥 Entertainment🧨 Consulting💼 C-level Executive📝 Influencer or BloggerBusiness Owner💸 Marketing

Experienced and result-driven professional with 17+ year proven track record in Corporate Communications, Marketing Communications, Media & Public Relations, Issue & Crisis Management, ATL and BTL Activation, Brand Management, Social & Digital Media, and Sustainability Initiative. An agile profile with high adaptability and strong communication skills to work effectively with everyone from diverse backgrounds and cultures. Enjoy traveling and exploring new ways and opportunities, and passionately working with great minds to achieve exceptional results.

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Work Background

CINEMA XXIDiv Head of Communication, Brand, and Sustainability

Oct. 2019Jakarta Metropolitan AreaPT Nusantara Sejahtera Raya TBK also known as Cinema XXI is the largest cinema chain operator in Indonesia. Reporting to the CEO and COO. Heading the Division responsible for: • Corporate Communications: media relations, speaking platforms, thought leadership, and internal comms as well. • Issues & Crisis Management: work closely with the Board to take care all issues & crisis wisely in timely manner. • Brand Management/Brand Marketing: brand guidelines, digital comms/activities (social media is included), digital branding, and ATL and BTL initiatives. • Corporate Affairs: build and nurture valuable relationships with a series of associations and govt bodies. Responsible for running a series of initiative with the Govt i.e., rules/policies making, sustainable programs benefitting the creative economy industry. • Social Media Marketing: establish sounded corporate campaign through FB, TW, IG, and YT accounts to boost Company’s brand awareness. • Internal Communications & Employer Branding: establish and nurture sounded initiatives together with Human Capital team. • Communications strategies along with its annual planning and budgeting. • Sounded ESG and Sustainability Initiatives lead • Annual Report and Sustainability Report lead Highlight Projects: • Being the core working team to help lead the Company through end-to-end process for Initial Public Offering of Cinema XXI (CNMA). • Being the core working team to help lead the Company sails through the Covid-19 pandemic (including but not limited to handling extensive issues and crisis management). • Extensive government relations with Ministry of Tourism and Creative Economy and Ministry of Education and Culture, as well as series of provincial government bodies. Achievement: • Helped Cinema XXI won the Asia Corporate Excellence & Sustainability (ACES) Awards 2020 as Industry Champion of The Year • Helped Cinema XXI won the Best Managed Company 2023 by Deloitte Indonesia

COMBIPHARSenior GM, Division Head of Communications, Brand & Community Development

May. 2018 - Oct. 2019Greater Jakarta Area, IndonesiaCombiphar is one of the leading pharma companies in Indonesia. Reporting to President Director Heading the division responsible for: • Corporate Public Relations: cultivate and nurture close relationships with top and second tier media/journalists as well as deliver consistent messages to boost positive publications (news articles, CEO profiles, write ups) toward Combiphar; • Corporate Brand Management: establish and nurture Combiphar’s brand equity through series of communications avenues, ranging from traditional to digital medium as well as internally and externally. • Social Media / Digital Communications: establish sounded campaign through Facebook, Twitter, Instagram, and YouTube accounts to boost Combiphar’s brand awareness; • Internal Communications: deliver consistent messages to all employees across series of communications platforms, i.e. town halls, internal digital application called CombiConnect, internal newsletter/PD messages, etc.; • Community Development: planning and executing an early healthy living education to senior high school students in Greater Jakarta area as well as women empowerment activities; • Strategy and implementation of Company’s signature sports events: Combi Run, Combiphar Tennis Open, and Combiphar Players Championship (Golf); • Division’s strategy, planning, and budgeting on yearly basis. Highlighted Projects: • Combiphar’s campaign for Asian Games 2018 called “Indonesia Kalahkan Batas” • Combi Run 2018 as this year we elevated the running event into a higher stage in terms of the participant’s experience, race management, and newly added USP that is Combi Run Academy for high school students. Achievement: Helped Combiphar won Asia Corporate Excellence & Sustainability (ACES) Awards 2018 as The Best SME in Asia

BoschHead of Communications, Brand Management, and Sustainability Indonesia

Sep. 2015 - Apr. 2018Greater Jakarta Area, IndonesiaReporting to CEO of Bosch Indonesia and Comms Head of Bosch SEA Heading the division responsible for: • Corporate Public Relations: covering all media activities and media relations in order to establish Bosch's image and reputation as the forward-looking global technology leader with a diverse portfolio of innovative and fascinating products and services; • Corporate Brand Management: to increase Bosch's brand awareness as well as acceptance amongst its public through series of branding activities (ATL and BTL); • Social Media / Digital Communications: establish sounded campaign through Facebook and YouTube accounts to boost Bosch’s brand awareness; • Internal Communications: deliver consistent messages to all employees across series of communications platforms, i.e. town halls, intranet, internal newsletter/PD messages, etc.; • Sustainability (CSR): to promote Bosch as a Company that advocates environmental and social sustainability via series of sustainability (CSR) activities; • Intensive alignment and communications with both global and regional team re strategy, planning, and regular updates; • Division’s strategy, planning, and budgeting on yearly basis. Highlighted Project: • ASEAN Integrated Communications Campaign, a concerted efforts of branding, PR and digital communications aimed to increase Bosch’s awareness and reputation in SEA market, especially in Indonesia as its key emerging market.

Sinarmas MSIG LifeHead of Corporate & Marketing Communications

Oct. 2013 - Sep. 2015Greater Jakarta Area, IndonesiaReporting to President Director Heading the division responsible for: • Design, set up and implement all communications strategies & actions (including budgeting) covering Corporate Communications (media relations, advertising, social media, regulatory relations and CSR activities), Marketing Communications (product marketing collateral and corporate merchandising) as well as Digital Marketing (set up all the customer journeys); • Create and present communications reports on weekly basis dedicated for BOD members; • Media Relations activities: cultivate close relationships with top and second tier media/journalists to boost positive publications (news articles, CEO profiles, write ups) towards the Company; • Advertising activities: establish sounded campaign in printed and digital media; • Social Media activities: establish sounded campaign thru Facebook, Twitter and YouTube accounts to boost brand awareness as well as support product selling campaign; • Digital Marketing Activities: establish and implement the completed customer journey from attracting, joining, and entertaining up to confirming policy ownership. • CSR activities: design, set up and implement CSR activities that have societal impact (giving social contribution to less-fortunate communities) as well as economic impact (opening good business opportunities); • Marketing Communications activities: create and produce product marketing collaterals (brochures, flyers, posters, etc.) to support distribution channels (Agency, Bancassurance, Corporate Marketing and DM-TM) as well as managing corporate merchandising and promotional items; • Regulatory Relations activities: establish and nurture good relationship with OJK and AAJI for all type of communications, esp. financial literacy subject. • Division’s strategy, planning, and budgeting on yearly basis. Achievement: Helped Sinarmas MSIG Life won the Digital Brand of The Year 2015, as The 3rd Strongest Position by Infobank Magazine

CignaSenior Manager Corporate Communications

Jan. 2010 - Sep. 2013Greater Jakarta Area, IndonesiaResponsible For: • Design and execution of all Corporate Communications (e.g. press release, press launch, press conference, media briefing,.) • Managing all Marketing Communications (i.e. product launch campaign from pre to post launch) • Event Management, both corporate & customer related events • Design and manage all Internal Communications (maintaining internet and intranet as well as good communications with internal team) • Overall management of Corporate Social Responsibility activities

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