Joel Gill - Head of Experience Design, Shell Plc

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Work Background

ShellHead of Experience Design & HCD capability development

Dec. 2018GlobalDelivered a full service Experience Design capability CX / UX / UI Working with this institution to introduce design driven ways of working. Enabling the assembly & deployment of the right people, processes & tools, that take ideas, and move with confidence to develop products that add huge value to our business and commercial customers. In five years have delivered the strategic foundations for an internal design capability to flourish, and make impactful improvements to the organisations bottom line. Built teams of multi disciplines serving Aviation. Marine. Retail. Upstream. Lubricants. Decarbonisation. Mobility. Wells & Subsurface. Brand. HR. IT. Wrote & Operationalised: ‘The Experience Design Methodology’ - When and how design helps your Product. - Which type of designer to use and what they’ll be delivering. ‘The Experience Design Career Pathway’ How a design practitioner can progress from an Associate to a Principal or Design Manager, with all the steps in between, based on professional development (practical skills, & academic success). ‘The Experience Academy’ An internally focused vehicle to drive evangelism and education on Design ways of working, craft and delivery. Introduced: The Shell Design System. Product Design Discovery Product Design Delivery DesignOps Design Analytics Inclusive Design & Accessibility Copy & Content Design Our culture is what has driven our success. The right people, running the right processes using the right technology. In that order. Lots more to do :)

Experience ArtisanExperience Director

Jan. 2018 - Dec. 2018GlobalBeen helping the following. Made by Fire - Digital Product Design agency Dashboard for a North African Oil & Gas concern. Information Architecture / Taxonomies / Interaction Design / Content hierarchies / Visual Design ----------------- BT - Telecoms Bespoke APP - Product offering around wifi signal optimisation. Service Design / User journeys / mapping / Wires ----------------- HSBC - Global Bank UX - Liquidity Management Portal Information architecture / Taxonomies / Content hierarchy / Journey mapping ----------------- Virgin Media Product offering around upgrading a set top box, inclusive of up sell and cross sell. Information architecture / Content hierarchy / journey mapping / Check out

S&P Global PlattsExperience Manager

Nov. 2015 - Jan. 2018Establishing the UX function for Platts. A global provider of energy and metals information and a source of benchmark price assessments in the physical energy markets. Produced the UX & Design Methodology Evangelising UX / CX Service & Experience Design. Innovation Built a team that have designed & are delivering: Bespoke, multi-language internal & customer facing, fully responsive applications & websites, for Information / Workflow Management, & eCom. Actually an amazing place to work. Geographically and culturally diverse stake holders / SME's. Very proud of the amount done in such a short amount of time.

HSBCHead of UX and Design - Digital Centre of Excellence, Europe Middle East and North Africa

Mar. 2014 - Oct. 2015Nurturing and growing the internal UX & design practice, to influence business wide the core values of data driven lean UX. Exploring, understanding and executing experiences that deliver on revenue, growth and loyalty for this giant of the global banking sector. Introduced a UX methodology and framework. Up skilled the team providing tooling and training. Initiated MAC into the design workflow (a 1st); which was managed and implemented by team lead. Hired. Trained. Mentored teams in London, Leeds and Krakow, across visual design, UX, copy and content. Advocate for internal progression by recognising talent and ambition, and also hired into the business. Championing diversity in the workplace. Judge for UX awards hosted by Bunny Foot. Function budget and T&E

BarclaysUX Consultant

Jun. 2013 - Mar. 2014London, United KingdomI was responsible for the UX on: Personal lending Mortgages - Decision in Principal Appointment Booking Business Instant Lending - 1st of its kind proposition. All received massive uplifts in click through and journey completion. Personal lending, accounts for close to 90 something % of all lending of this kind. Various IA and content initiatives for mobile first propositions. Barclays legal signed off on these calling them : 'Brilliant and innovative'. Absolutely loved my time here. Awesome people to work with.

ConfidentialUX Consultant

May. 2013 - May. 2013Big data Information Architecture.

VodafoneUX Consultant

Feb. 2013 - Apr. 2013London, United KingdomStudy of Help & Support online proposition for core global markets. Focus on metrics (omniture), user journeys, and potential cross channel opportunities.

The GateUX Consultant

Feb. 2013 - Feb. 2013LondonReview of proposition. Leading discussions to how best provide a scalable solution incorporating UCD best practice for an Insurance client.

Hogarth WorldwideUX

Dec. 2011 - Feb. 2013LondonIntroduction of UCD, and LEAN UX processes into the business. General. Raised the profile (Board downwards) of User Experience with strategic product development throughout this relatively new but very complex business. Developing and delivering presentations, running workshops, mentoring stake holders; and raising their profile within the operation. Adding quantifiable value to the business. Day to Day. Conducted heuristic analysis, contextual & ethnographic inquiries, insight workshops, and online surveys. Producing low and hi fidelity wire frames for traditional desktop, mobile and tablet devices. Created persona, site and experience maps. User Journey and User Case documentation to understand discreet business processes and requirements for a workflow management tool that could be used in house, and by broad ranging clients from retail to financial operations servicing complex, real time, global, marketing operations. Pitch work Detailed analysis of brand and delivery requirements. Working with internal (board, senior management, and third party agencies) delivering hi fidelity interactive prototypes, (Axure RP) resulting in successful pitches for this business. Operational Conducted extensive user testing, while working with technical & business resource to explore how UX can fit into development cycles. For example, how user stories should be aligned to persona & analytically sourced operational requirements. The importance of understanding and prioritising user needs as opposed to assuming them.

TorexHead of UX

Jul. 2011 - Dec. 2011Heuristic evaluation of present B-B proposition. Recommendations for future strategy for proposition; inclusive of competitor and analytic analysis. Production of interactive prototype with associated documentation. Review of tablet POS proposition. Design guidance, and recommendations for product development. Persona development and wire framing. Redemption proposition using social media platforms integrated into POS process. Persona development and interactive prototype. Review and recommendations for a host of disparate internal applications, managed by this operation, focusing on client inventory and tracking. Design of unique proposition for a mobile application increasing client footfall while growing customer loyalty and spend.