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Work Background
GenePlanetGlobal Digital Marketing and Brand Strategist
Apr. 2021Ljubljana, Slovenia
Studio ModernaDigital Marketing Specialist
Nov. 2017 - Mar. 2021Ljubljana, Slovenia- Monitoring and supervising Digital Marketing Campaigns on several markets across Europe - Discussing with Internet Managers and advising SEM Managers on how to improve campaign performance - Implementing and testing new bidding strategies on Google Ads on both Search and Display Network and following the results and changes in the most important campaign KPIs - Introducing to the SEM managers the changes and improvements across Google Ads Search and Display Network and discussing with them which would be suitable to be implemented in the given market or campaign - Working with tools such as Analytics, Google Attribution in order to supervise and evaluate the results from the most profitable paid channels - Search, Display, Social - for a better understanding of the Digital Marketing environment - Performance and efficiency driven approach when optimizing campaigns on Google Ads with the help of the local Internet and SEM Managers - Having a general overview of the Multichannel campaigns (involving DRTV, Print, Telemarketing, Retail and Internet) for a better understanding of the correlation between the different channels and their influence on each other
Studio ModernaInternet Marketing Assistant
Aug. 2015 - Nov. 2017Sofia, Bulgaria- Creating and managing Google Adwords Campaigns both on Search and GDN - Analyzing campaign data and optimizing campaigns based on it - Reports on performance on key sales campaigns - Implementing and testing new strategies and tools on Adwords - Testing and analyzing wide number of ad copies and creatives - Testing and managing YouTube and GSP campaigns - Analyzing campaign and account performances based on Google Analytics data - Copywriting - Advertising a wide array of products - Testing and analyzing ad performance targeted to different audiences
Avus Capital Ltd.Junior AdWords Specialist
Feb. 2015 - Aug. 2015Sofia, Bulgaria- Assisting in creating and managing AdWords Campaigns - Analyzing campaign data
- Creating and managing Facebook Campaigns
- Campaign performance reporting
- Testing and analyzing different ad copies and creatives - Exploring and testing different paid advertising mechanisms – PPC, CPA, banners, rich content ads, video ads etc. - Testing campaigns across a large range of markets and countries
- Managing search and display campaigns and also mobile and Youtube advertising
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