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Work Background
SomnvieChief Executive Officer
Apr. 2024California, United StatesLuxury linens direct selling company focused on sleep wellness. Drive company strategy and growth strategies for B2B2C business. Focus on scaling business, sales enablement, and developing product portfolio. Oversee all aspects of Sales, Marketing, Finance and Operations.
SomnviePresident & Chief Growth Officer
Sep. 2022 - Apr. 2024California, United StatesDevelop and execute growth strategies for B2B2C business. Focus on scaling business and developing product portfolio. Oversee all aspects of Sales, Marketing and Operations.
JAV Consulting Group, LLCPresident
Nov. 2019San Francisco Bay AreaMarketing, Sales and Business Strategy consulting services.
Provide marketing and sales strategy and implementation services to clients in consumer technology, beauty and skincare, direct to consumer, SaaS businesses and early to mid-stage start-ups.
Rodan + FieldsVice President Field Marketing & Communications
Sep. 2016 - Mar. 2019San Francisco Bay AreaStrategically build, align and lead go-to-market plans. Communicate field-led initiatives. Manage $20M+ budget and team of 35+. Lead cross-functional partnerships with: Global Programs, Global Markets, Learning & Development, Recognition, Sales Support, Brand Marketing, Digital Marketing, and Operations. - Develop and execute growth initiatives resulting in 3X revenue increase over 4 years. - Lead all field messaging and communications to 300K+ Consultants. - Manage Annual Convention with over 15K attendees to ROI positive 3-day experience. Implemented new product offer and merchandise strategies and new registration options to drive revenue. Incorporated Virtual attendee option into the experience to further drive revenue and field engagement. - Designed and launched leader communication hub to streamline communications and increase accessibility and effectiveness. - Rebuilt and launched new R+F Virtual platform to enable Consultants to conduct business anywhere, anytime globally and drive additional revenue.
Rodan + FieldsSenior Director Global Marketing
Oct. 2014 - Sep. 2016San Francisco Bay AreaDeveloped and drove go-to-market brand and product strategies in all global markets. Coordinated marketing initiatives and brand vision and provided leadership and expertise for new and existing global markets. - Created R+F go-to-market approach, addressing social commerce business model, unique market, and competitive environment, consultant and consumer insights, initiative pipeline, customer/trade requirements and product manufacturing. - Drove development and creation of insight-driven launch plans for each expansion market. - CA and AU markets exceeded first year business objectives and revenue targets.
Accelent ConsultingPrincipal
Aug. 2010 - Dec. 2014San Francisco Bay AreaAccelent Consulting helps companies synchronize sales and marketing to accelerate business growth and optimize revenue performance. We improve business results through executive leadership and the alignment of organizations, processes and applications.
JAV ConsultingPrincipal
Jan. 2008 - Dec. 2014Marketing and Business Strategy consulting services.
Provided marketing strategy and implementation services to clients in wireless applications and communications, enterprise software, cloud services, consumer technology, and financial services sectors. - Acting Head of Marketing for WeChat US, a global mobile app targeting the US market. Executed multi-channel marketing strategy with online and offline demand generation, social media, influencer campaigns and PR. Negotiated business partnerships and sponsorship programs. Grew user base 10x in 12 months.
- Developed and implemented digital marketing strategy and plan for new Go Wallet mobile app business for Blackhawk Networks. Plan included branding, customer acquisition and retention strategies and tactics. Launched business on time and on budget.
- Acting VP of Marketing for WirelessWERX, a wireless location-based services company. Developed marketing strategy, implementation plan, brand positioning and messaging. Redesigned website on time and under budget. Created channel sales guide. - Acting VP of Marketing for Intacct, an accounting software company with a SaaS offering targeted at medium sized enterprises. Implemented current customer communications and customer acquisition strategies. Developed marketing strategy and annual budget. Updated the SEO/SEM strategy. Managed PR and trade show strategy.
Visage MobileVice President Corporate Marketing
Jan. 2004 - Jan. 2008San Francisco Bay AreaVice President, Corporate Marketing; 2007 to 2008
Established and managed Visage Mobile Corporate Marketing. Clients included ESPN Mobile, Disney Mobile and Sprint PCS. Convergys acquired Visage Mobile’s MVNO business in 2008.
- As an Executive leader grew company from 13-person startup to $25M+ sales and 250+ staff. - Established and managed corporate marketing including branding, positioning, messaging, PR, website, and all sales and corporate marketing materials and executed all product related branding and marketing communications activities. Vice President, Client Services; 2004 to 2007
Developed and managed MVNO client relationships including Target and Voce Wireless. Defined MVNO product, go-to-market plans and on-going business management needs for clients. Managed 5-20 person implementation teams. - Developed product offering, pricing, distribution, communications, advertising, customer care, and loyalty programs for optimal customer experience.
- Developed Visage Mobile product roadmap strategy and management processes for product management group. Convergys acquired Visage Mobile's MVNO business in 2008.
IntuitGroup Brand Manager
Jan. 2002 - Dec. 2004Mountain View, California, United StatesEnterprise Solutions was QuickBooks’ first SaaS product for SMB market. Led Marketing Communications, Acquisition, Renewal, Channel, Pricing and PR Strategies. Managed budget of $2+ million. - Launched QuickBooks Enterprise Solutions. Grew business to over $10M in less than one year, exceeding plan objectives. - Managed awareness, targeting, pricing, acquisition and retention strategies that enabled product to achieve business plan objectives each quarter.
CellularOne/AT&T WirelessActing Vice President Marketing
May. 2000 - Oct. 2000San Francisco Bay AreaReported to President and CEO for Bay Area Market. Managed 29-person marketing Group including Product Management and Marketing, Wireless Data, Business Strategy and Equipment, Pricing, Marketing Communications, and Corporate Communications. - Responsible for $20M+ budget. - Exceeded business objectives by 100% and maintained dominant market share position.
Rentals Inc.Vice President Marketing
Jan. 2000 - Mar. 2001Reported to CEO as first VP of Marketing. Structured and managed 12-person Marketing Group. Primedia acquired Rentals Inc. in 2001.
- Evaluated Marketing budget and negotiated an over 50% reduction in agency fees.
- Executed B2B direct marketing campaigns that increased sales over 100% over two-month period and implemented customer communications that kept customer churn under 5%. - Updated web site look and feel resulting in 20% increase in site traffic. Primedia acquired Rentals Inc. in 2001.
CellularONE® / AT&T WirelessDirector, Marketing Communications
Jan. 1997 - May. 2000San Francisco Bay AreaDeveloped annual marketing communications strategy. Managed $15M annual budget and $2M of co-op marketing promotions. Managed PR, Corporate Communications and Corporate Giving Programs. Led 7-person team.
- Exceeded gross and net customers, revenue growth, and operating profit objectives every year.
- Led brand strategy and successful rebranding. - Exceeded customer acquisition objectives three years in a row.
CellularONE® / AT&T WirelessDirector, New Subscriber Applications & Services
Jan. 1997 - Dec. 1997San Francisco Bay AreaDeveloped and launched Cellular One prepaid service. Managed 15 person cross-functional team to successfully launch product in four months.
CellularONE® / AT&T WirelessManager, Marketing Strategy
Jan. 1995 - Dec. 1996
Swander PaceConsultant
Jan. 1992 - Dec. 1995San Francisco Bay AreaStrategy consulting for consumer products. Included brand, pricing, product, and mergers and acquisition strategy.
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