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Work Background
Co-Founder/Director of Creative Production
1ProjectCo-Founder/Director of Creative Production
Sep. 2020Toronto, Ontario, CanadaWith 1Project I help brands build-out robust content engines by enlisting great freelancers, designing effective production pipelines, and developing better creative workflows that fit with their strengths and goals.
Creative Producer
Shutterstock CustomCreative Producer
Nov. 2017 - Feb. 2020Toronto, Ontario, CanadaMy role was a blend of production, account management, and sales enablement. Production: - Executed over 250+ photo and video projects for clients across all major verticals - Direct ownership of annual production budgets totaling ~$2.6M USD with individual project spends ranging from $10k USD - $280K USD/per shoot. - Sourced and hired production crews and negotiated rates - locally and globally. - Regularly ran up to 20 projects of varying scopes and lengths simultaneously. - On-set production coordination of crews up to 50 people across multiple shoot days. - Created and communicated detailed workback schedules for all project stakeholders - Often served as: casting/location manager, scout, set design, UPM, post supervisor. Sales Engineering: - Consulted on pricing packages and generated custom quotes for SDR's and AE's. - Created expandable and repeatable project archetypes for use as a sales tool. - Participated in sales calls as a production consultant. Account Management: - Primary liaison between client, production teams, major stakeholders, and agency partners. - Created customized and scalable content production programs for my clients - Wrote, edited, and advised on creative briefs. Some of the brands I worked with: - MARRIOTT ( Sheraton, W Hotels, EDITION, Westin, Autograph Collection) - NESTLE (Nespresso, Drumstick, Dreyer's, HaΓ€gen-Dazs, Lion, Cherrio's, Jacks, Tombstone) - KELLOGGS (Rice Krispies, MorningStar Farms, Pringles, Kashi, Vector, Frosted Flakes, Bear Naked) - JOHNSON & JOHNSON (Acuvue, Aveeno, Neutrogena, Exuviance, Neostrata) - LENBROOK (NAD Electronics, Bluesound, PSB Speakers) - TREASURY WINE ESTATES (Sterling Vineyards, Beringer Bros) DELL EMC- JOHNSON CONTROLS- AIR CANADA - SOUTHWEST AIRLINES - TOYOTA - GMC - HONDA - LEXUS - INFINITY- MSI - TARGUS - AMAZON - SIRIUS XM -VIRGIN MOBILE - FREEDOM MOBILE -ASSOCIATED BANK- TD CANADA - MONERIS - TANGERINE - KRAFT
Team Lead - Strategic Projects
Shutterstock CustomTeam Lead - Strategic Projects
Nov. 2015 - Nov. 2017Toronto, Canada AreaI was an early member of the start-up Flashstock Technology Inc. (pre-acquisition). Some of my responsibilities included: - Developing our unique CaaS value prop alongside the product and marketing teams - Managing a team of 6 production coordinators - Collaborating on sales enablement and marketing materials - Designing and writing production briefs and custom brand bibles - Sourcing, negotiating, and coordinating with a global network of vendors - Project managing a large variety of multi-media projects - Creating, pitching, and executing high-volume content projects for our strategic clients - Project scoping, feasibility reporting, and creating production estimates for new clientele.
Regional Sales and Marketing Manager
Rocket Fireworks Inc.Regional Sales and Marketing Manager
Mar. 2014 - Aug. 2015Toronto, Canada Area- Launched and oversaw 24 pop-up storefronts and web kiosks across the GTA for the summer 2015 fireworks season. This was my second year coordinating. - Developed brand identity by designing innovative storefronts for our pop-up shops. - Optimized restocking procedure by integrating a new online POS system and custom planograms - Managed performance sales budgets exceeding $400,000. - Created and facilitated an employee training program, including a 28 page procedures manual.
Home Theatre Product Expert
Future ShopHome Theatre Product Expert
Jun. 2012 - Feb. 2014Toronto, Canada AreaDirect sales in excess of $5000 CAD Built and maintained a profitable CRM portfolio with B2B clientele. Custom designed commercial and residential media systems. Utilized cross channel lead generation.
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