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Work Background
1ProjectCo-Founder/Director of Creative Production
Sep. 2020Toronto, Ontario, CanadaWith 1Project I help brands build-out robust content engines by enlisting great freelancers, designing effective production pipelines, and developing better creative workflows that fit with their strengths and goals.
Shutterstock CustomCreative Producer
Nov. 2017 - Mar. 2020Toronto, Ontario, CanadaMy role was a blend of production, account management, and sales enablement. Production:
- Executed over 250+ photo and video projects for clients across all major verticals
- Direct ownership of annual production budgets totaling ~$2.6M USD with individual project spends ranging from $10k USD - $280K USD/per shoot.
- Sourced and hired production crews and negotiated rates - locally and globally.
- Regularly ran up to 20 projects of varying scopes and lengths simultaneously.
- On-set production coordination of crews up to 50 people across multiple shoot days.
- Created and communicated detailed workback schedules for all project stakeholders
- Often served as: casting/location manager, scout, set design, UPM, post supervisor. Sales Engineering:
- Consulted on pricing packages and generated custom quotes for SDR's and AE's.
- Created expandable and repeatable project archetypes for use as a sales tool.
- Participated in sales calls as a production consultant. Account Management:
- Primary liaison between client, production teams, major stakeholders, and agency partners.
- Created customized and scalable content production programs for my clients
- Wrote, edited, and advised on creative briefs. Some of the brands I worked with:
- MARRIOTT ( Sheraton, W Hotels, EDITION, Westin, Autograph Collection)
- NESTLE (Nespresso, Drumstick, Dreyer's, Haägen-Dazs, Lion, Cherrio's, Jacks, Tombstone)
- KELLOGGS (Rice Krispies, MorningStar Farms, Pringles, Kashi, Vector, Frosted Flakes, Bear Naked)
- JOHNSON & JOHNSON (Acuvue, Aveeno, Neutrogena, Exuviance, Neostrata)
- LENBROOK (NAD Electronics, Bluesound, PSB Speakers)
- TREASURY WINE ESTATES (Sterling Vineyards, Beringer Bros) DELL EMC- JOHNSON CONTROLS- AIR CANADA - SOUTHWEST AIRLINES - TOYOTA - GMC - HONDA - LEXUS - INFINITY- MSI - TARGUS - AMAZON - SIRIUS XM -VIRGIN MOBILE - FREEDOM MOBILE -ASSOCIATED BANK- TD CANADA - MONERIS - TANGERINE - KRAFT
Shutterstock CustomTeam Lead - Strategic Projects
Nov. 2015 - Nov. 2017Toronto, Canada AreaI was an early member of the start-up Flashstock Technology Inc. (pre-acquisition). Some of my responsibilities included:
- Developing our unique CaaS value prop alongside the product and marketing teams
- Managing a team of 6 production coordinators
- Collaborating on sales enablement and marketing materials
- Designing and writing production briefs and custom brand bibles
- Sourcing, negotiating, and coordinating with a global network of vendors
- Project managing a large variety of multi-media projects
- Creating, pitching, and executing high-volume content projects for our strategic clients
- Project scoping, feasibility reporting, and creating production estimates for new clientele.
Rocket Fireworks Inc.Regional Sales and Marketing Manager
Mar. 2014 - Aug. 2015Toronto, Canada Area- Launched and oversaw 24 pop-up storefronts and web kiosks across the GTA for the summer 2015 fireworks season. This was my second year coordinating. - Developed brand identity by designing innovative storefronts for our pop-up shops. - Optimized restocking procedure by integrating a new online POS system and custom planograms - Managed performance sales budgets exceeding $400,000. - Created and facilitated an employee training program, including a 28 page procedures manual.
Future ShopHome Theatre Product Expert
Jun. 2012 - Mar. 2014Toronto, Canada AreaDirect sales in excess of $5000 CAD
Built and maintained a profitable CRM portfolio with B2B clientele.
Custom designed commercial and residential media systems.
Utilized cross channel lead generation.
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