Ihsane El Ghazouani

Branding Strategist @SunnyLab

France💸 Marketing✔️ ITProduct ManagerProject ManagerBrand Marketing Manager

Throughout my career, I’ve had many experiences in product management, specifically at Galeries Lafayette, Air France and Farfetch. These experiences have led me to growing my skills that are directly related to product and project management. These are some skills I can bring to your company: Communication: I have been working closely with different stakeholders and I learnt how valuable it is to know how to communicate with the IT team, developers as well as UX and UI designers, specially when working in an agile environment. A team needs feedback as early in the project as possible and then at regular intervals. As a project manager, I am able to define a vision, understand and share what the customer wants and needs and translate into business and product requirements. Innovation: I am a creative innovator combining a scientific mind with my passion for luxury and imagination. I believe that in order to gain insights, it is important to empathise with the customers so that we can understand their needs, thoughts, emotions and motivations. By being innovative, I try to challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent.

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Work Background

SunnyLab Branding Strategist

Feb. 2024Casablanca Metropolitan Area

Air FranceProduct Manager Conversational

Feb. 2023 - Feb. 2024Greater Paris Metropolitan Region

FARFETCHProduct Manager

Aug. 2021 - Jan. 2023Lisbon, Portugal- Help establish a clear product roadmap - Act as the voice of the user within team development and translate user needs to user stories and ensures that development exceeds user needs and are of a high quality - Immerse in customer research insights and maintain market knowledge - Partner with design to develop UX and UI designs which meet user needs and solutions - Create business cases for customer opportunities and feature development - Prioritise defined tasks based on effort, impact, user needs and business goals

Galeries LafayetteOmnichannel Innovation Project Manager

Feb. 2020 - Jul. 2021Paris Area, France- Gather input from a variety of internal and external sources to define product vision and roadmap; - Build the roadmap of an in-house application and define new feature requirements and the desired business and user experience nurturing the product vision, based on the data gathered. - Work with UI/UX resources to define layout and usability designs. - Coordinate the different resources involved in the product development and delivery. - Engage with different departments to understand their needs and problematics to help find the right solutions in partnership with Lafayette Plug n Play . - Co-write the innovation roadmap to help implement a new innovation culture within the company. - Manage strategic partnerships as part of an open innovation approach. - Adopt a test & learn approach to inform product direction;

GALERIES LAFAYETTE CHAMPS ELYSEESDigital Project Manager

Mar. 2019 - Feb. 2020Paris Area, France- Help build the digital x innovation Roadmap to guarantee innovative functionalities at the service of the customer and the sales force. - Collaborate with the creative team to identify the necessary evolutions and functionalities in the customer journey, in order to optimize engagement and conversion. - Manage planning, animation and user training, and monitor the progress of projects. - Coordinate with the editorial team the implementation of new content as part of the optimization of the customer journey. - Collaborate with marketing, IT and data scientists to bring a transversal vision of the customer through data analysis. -Participate in the strategic thinking of the evolution of the digital ecosystem by ensuring a technological and competitive watch. - Listen to and support the sales/service teams for an optimal integration of digital tools in their everyday job.

Shiseido Group EMEAE-Retail Junior Project Manager

Apr. 2018 - Mar. 2019Paris Area, France- Enhance processes within the markets to ensure seamless E-Retail execution - Create E-retail Toolkits and Guidelines - Monitor Fragrance Designer Brands permanent spaces within the EMEA E-retailers - Ensure the brands are winning at search, have strong visibility, enhanced content, activities and are at the forefront of trends - Coordination with the Marketing, Digital and Activation teams - Support the development and execution of the EMEA E-Retail strategies - Partner with marketing to develop e-retail product/bundle strategy - Assist in management of ongoing activation plans for brand - Manage post-mortem of key launches including what worked, didn’t work and key lessons for future initiatives

Estée Lauder Companies FranceCorporate Innovation Coordinator

Nov. 2016 - May. 2017Paris- Trends in the Competitor Landscape EMEA - Help develop new concepts - Track competitive activity in the EMEA region Identify and analyze product trends - Synthesize information to create comprehensive Competitor Landscape - Assistance with content of the What’s New tracker, distributed globally within the company - Collect news/articles on trends in retail, online, packaging, consumer behavior and attitudes - Day to day team support with projects & presentations for GM meetings; Innovation Fair etc. - Administrative tasks

Paul & JoeMarketing and PR International Coordinator

Jan. 2016 - Apr. 2016Région de Paris, France-Manage PR agencies and magazines requests -Assist in the planning and execution of press events such as the fashion show during Paris Fashion Week -Write and edit media materials such as press releases and reports -Help develop communication strategies -Carry a press review every month -Deliver content via Instagram, Facebook, Pinterest -Help coordinate the e-shop (shooting photo, digital marketing) -Prospects for events ideas and partnerships

Crash MagazineFashion Editor / Community Manager

Sep. 2015 - Dec. 2015Région de Paris , France- Write and edit articles for the website and the magazine - Plan, prepare and participate in the styling of photoshoots - Work closely with brands' PR - Manage a "Still Life" photoshoot - Create content and manage social media and prepare newsletters

Marc JacobsSales Intern

Jun. 2014 - Sep. 2014Région de Paris, France-Learn and Perform sales strategies, and optimize the turnover. Knowledge of performance indicators : APT, UPT. -Hold the cashier : opening / closing, Retail Pro. -Management of the stock : inventories, deliveries, restocking. -Participating to the most important event of the year : summer sales. -Partcipating to merchandising sessions and implentation of the new collection. -Run the corner by myself and propose weekly reporting feedback.

Diane von FurstenbergShowroom Intern

Jun. 2013 - Jul. 2013Région de Paris, France-Preparation of the showroom for sales campagn : reception of the collection. -Assisting the merchandising process. -Greeting clients, buyers. -Assisting the sales team during their appointments. -Participating in the daily activities of the showroom. -Dressing the models.

Matthew WilliamsonShowroom Intern

Mar. 2013 - Mar. 2013Paris-Preparation of the showroom for sales campagn : reception of the collection. -Assisting the merchandising process. -Greeting clients, buyers. -Assisting the sales team during their appointments. -Participating in the daily activities of the showroom. -Dressing the models.