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Work Background
LIVYConsultant Product Manager Marketing Cloud
Feb. 2024 - May. 2024FranceObjective: Lead the client activation overhaul project by developing a CRM and clienteling strategy focused on customer lifecycle management. Facilitate onboarding onto Salesforce and the customer portal, supporting teams in adopting these new products.
Mission: Define the product roadmap vision for 2024 // Create a journey catalog // Develop the customer activation plan // Create the "Shadow" loyalty program // Structure the clienteling dashboard project // Coordinate cross-functional teams, including data, CRM, and the Digital Factory // Manage change.
EdenredConsultant CRM Activation Manager
Jan. 2023 - Dec. 2023France, ParisObjective: Provide CRM expertise to business units and facilitate their onboarding onto Salesforce by supporting them through the adoption process.
Mission: Lead workshops with the BUs // Standardize business processes // Define an end-to-end testing strategy // Create a library to centralize documentation // Prioritize the roadmap // Coordinate with stakeholders // Manage change // Migrate two new BUs onto the Salesforce platform // Develop a "Go Live" launch plan for activating the BUs.
Ecosystem: Sales Cloud // Community Cloud
CHANELConsultant CRM Strategy
Apr. 2022 - Sep. 2022France, ParisObjective: Support the client in implementing a 360° CRM strategy.
Mission: Change management // Define product vision // Draft functional specifications // Prioritize the roadmap // Coordinate between the Product Owner (PO) and Product Manager (PM) // Develop clienteling strategy // Lead workshops with regional managers // Validate designs // Define the end-to-end strategy.
Ecosystem: Sales Cloud // JIRA // Confluence // My Little Black Book (clienteling app)
Pernod RicardProject Manager Chatter Migration
Oct. 2021 - Dec. 2021France, ParisObjective: Manage the decommissioning of Chatter and support communities in adopting new collaborative tools (internal portal & Teams).
Mission: Change management support // Oversee the Chatter migration project // Create a user guide // Prepare for the migration // Manage the project roadmap // Prioritize communities for migration.
Ecosystem: Sales Cloud // Teams
Publicis SapientProduct Owner CRM Salesforce
Sep. 2021 - Apr. 2022France, ParisObjective: Support Product Managers in developing an omnichannel strategy to automate customer processes.
Mission: Design an omnichannel strategy // Define business processes // Analyze functional requirements // Write user stories // Prioritize business needs // Manage sprints // Prepare for PI planning // Coordinate between business and technical teams // Oversee soft delivery management: emailing, customer journeys, segmentation, event triggers // Perform validation testing before production // Apply Agile SAFe methodology.
Ecosystem: Microsoft Dynamics // JIRA // Confluence // Mural
AcoladSalesforce Product Manager Implementation Strategy
Mar. 2020 - Mar. 2021France, ParisObjectives: Support top management to define a global strategy for all the group's entities, guide them in decisions involving the synchronization of ERPs with Salesforce, data importation, as well as in the strategic management of these solutions.
Mission: Roadmap management // Business needs prioritization //Project framing //Agile method introduction //Vendor project management: custom object creation //Management of the design of business processes //Implementation of a standardization charter //Backlog and deployment features management //New features release management //Development monitoring //End to end test management //Technical team manager //Scruum master
Ecosysteme: Sales Cloud //JIRA //Confluence //Hubspot
Euler HermesConsultante Implementation strategy
May. 2019 - Sep. 2019FranceObjectives: Provide CRM expertise on the Lightning solution to regional teams, guiding them through adoption to help them gain maturity in using the platform. Facilitate change management and redefine project governance with business and IT teams, while considering the company's political landscape.
Mission: Manage the Lightning Experience roadmap // Gather Lightning requirements // Organize regional workshops // Advise on the strategy for implementing Lightning features // Develop a training plan // Create training materials for Lightning features // Develop Agile project management tools: backlog, sprints, etc. // Introduce the Agile Scrum methodology.
Ecosystem: Sales Cloud // JIRA // Confluence
KeringConsultant Product Owner CRM & Innovation
Oct. 2018 - Apr. 2019France, ParisProject 1
Objective: Provide CRM expertise to brands and help them enhance their maturity in using Marketing Cloud.
Mission: Manage the roadmap // Gather business requirements // Coordinate between brands and technical teams // Lead business requirement workshops // Optimize CRM solution usage to support brand growth // Develop training materials // Conduct Marketing Cloud training sessions.
Project 2
Objective: Enable brands to automate part of their event management processes by developing a mobile application connected to Marketing Cloud.
Mission: Analyze the current situation through user interviews by brand on event management processes // Collect business requirements // Present business needs to IT // Design the application workflow // Monitor project progress.
Armor groupeSalesforce Project Manager
May. 2018 - Sep. 2018France, ParisObjective: Implement CRM across all teams to optimize productivity, centralize data, and streamline access to information.
Mission: Oversee the company’s digital transformation project // Deploy Salesforce CRM // Gather business requirements // Lead workshops with HR, sales, operations, and customer service teams // CRM administration // Enhance standard functionalities in collaboration with the technical team // Develop new processes // Define and implement work methodologies.
Corum Asset ManagementProject Manager Customer Animation
Jan. 2018 - May. 2018France, ParisObjective: Develop the customer animation plan through the deployment of CRM in order to more precisely target emailing campaigns and personalize communications with customers.
Mission: Project management: deployment of the "Dynamic CRM" //Client animation plan: emailing, campaign management and analysis //Operational Marketing: Development of cross- channel campaigns (print, emailing, sms, mailing)// Deployment of internal & external communication actions (online / offline) //Design and update of sales documentation //Management of service provider teams // Budget management
Ecosystem: Microsoft Dynamics //Click dimension
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