Hellen Leal

Graphic design | UX Design | Branding | Biggest reference in UX Branding @Hub Design

Partner🔥 Startup Founder💸 MarketingBusiness AnalystUX/UI DesignerProduct DesignerGraphic Designer🐦 DesignCommunication Designer🧨 ConsultingBrand DesignerMotion DesignerIllustratorIndustrial DesignGame DesignerBrand Marketing ManagerPresentation DesignerAssociate

With more than 70,080 hours dedicated and more than +350 companies served, I am recognized as the biggest reference in UX Branding in Brazil. Founder of Hub Design & Associados, a company of designers who deliver the best that design can offer through budgets and subscription plans and of Studio HSL, a pioneering studio in UX Branding. With a degree in Graphic Design and specialization in UX Design and Branding, I have been working in design since 2016, being an entrepreneur since 2020 and, from 2022, working as a mentor for designers. If you are looking for a UX and Branding specialist who understands your brand and your business model, contact me and let's work together to create the best solution for your business.

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Work Background

Hub Design & AssociatesCMO

Jun. 2021Santa Catarina, BrazilHub Design & Associados is a B2B company specializing in Graphic Design. I manage the business, provide design and branding services, provide consultancy for digital entrepreneurs and develop digital products based on UX. My activities include brand planning, project management and customer portfolio Monitoring team deliveries and quality assurance Review of deliveries from a textual and visual point of view (layout and layout) Management of customer contractual scope Management of the content team ( designers, service and social media) Meetings with clients Development of client content planning, in multiformats and multichannels Analysis of content performance, with reporting of results to clients and team Continuous development in marketing, with monitoring of developments in content marketing, social and B2B marketing Review and edit content produced by the team Proposing content for clients, with agenda research and production planning Management, creation and optimization of processes in the area Design of content distribution strategy based on each client's strategy Regular communication with customers to ensure customer satisfaction. Manage the business. Management of launches of new initiatives. My motto is "What can be imagined can be created!" Get in touch at contato@hubdesign.tech. You'll still hear from me!

Hub FloripaUX/UI Design

Sep. 2022 - Jun. 2023Florianópolis, Santa Catarina, BrazilI participate in dailys, sprints. I develop daily screen flow for applications/software, design system, mindmaps, user journey and defense of my layouts Skills: UX/UI Design, interface development, Design system, meetings, usability testing, user research, figma, Adobe XD, A/B testing, creating landpages.

GnTechGraphic Design | UX Design

Mar. 2021 - Mar. 2022Florianópolis, Santa Catarina, BrazilIt's a HealthTech! Combining technology and science to provide people with a better quality of life. By reading the genetic code, classifying the main medications in relation to the behavior of the patient's body when using them. This has transformed the lives of thousands of people around the world, allowing them to find the ideal medicine and dosage for their genetic profile. SOFT & HARD SKILLS: ● Cooperation; ● Proactive; ● Leadership; ● Communication; ● Creativity; ● Organization; ● Website analysis, proposing improvements to the User experience, mainly related to the website; ● Propose Experience and Engagement dynamics between the team and stakeholders. ● Image manipulation and processing; ● Preparation and maintenance of graphic-visual projects; ● Organization of digital files; ● Creation and maintenance of the brand’s visual identity; ● Layout creation and development for advertising pieces.

Prefeitura Municipal de FlorianópolisUI/UX Design

Apr. 2020 - Mar. 2021Florianópolis, Santa CatarinaFlorianópolis City Hall Capital of the State of Santa Catarina - Brazil SOFT & HARD SKILLS: - Leadership; - Ensure the best UX/UI strategies for projects; - Responsible for bringing diverse options of insights based on trends and experiences in interface design markets; - responsible for creating low/medium/high fidelity decisions and suggestions for improvements and constructive criticism of project outputs; - Prototyping and testing service hypotheses and business models; - Prepare and deliver presentations that reflect the learning and decisions of the project; - Website development, pages focusing on the User experience; - Development of corporate identities; - Development of editorial projects; - Development of typographic projects; - Finalization of graphic projects; - Creation of digital projects (websites, mobile and tablet versions); - Creation and maintenance of graphic interfaces; - Knowledge of UX Design and Design System concepts; - Theoretical and practical knowledge of approaches to prototyping; - Knowledge of agile methodologies

Núcleo de ComunicaçãoGraphic Design

Apr. 2019 - Apr. 2020Santa Catarina, BrazilThe Communication Center disseminates the activities and research produced by the academic community of the Udesc Arts Center, through the Ceart website, social media, the dissemination of texts to the press, internal communication, the creation of posters and through from other channels and vehicles. SFOT & HARD SKILLS: Practical application of Design methodologies, collaboration and development of Design projects, communication for the entire University, partners. Together with graduates in Graphic Design, Industrial Design, Journalism, Audiovisual among others. Post creation for branding projects, social media, posters and editorial projects. Assist in the planning and execution of graphic projects for micro to macro events, in the center.

REIVAX S/A Automation and ControlGraphic Design

Dec. 2017 - Aug. 2018Florianópolis e Região, BrazilREIVAX began its activities in April 1987 and took a long time to establish itself as one of the largest companies in systems and solutions for power generation control. Currently, REIVAX is a leading company in the modernization of control systems for power plants around the world. SOFT & HARD SKILLS: Responsible for creating graphic pieces for internal marketing campaigns; Assist in the creation of graphic pieces for social media; Assist with the most diverse demands related to the area: such as product photography.

IKAZA propertiesGraphic design

May. 2017 - Jul. 2017Florianópolis, Santa Catarina - BrazilIKAZA was created with the aim of maintaining an investment relationship with its clients, with the purpose of advising its clients to carry out business that not only brings personal fulfillment, but that generates financial results that can bring an awakening to the investor market. Thus being able to form a lasting relationship between small, medium and large investors. All of these who had their capital increased thanks to the work of IKAZA professionals. SOFT & HARD SKILLS: Development of creative, promotional and advertising projects; Writing and reviewing persuasive texts; Active participation in an interdisciplinary team; Creation of promotional graphic pieces and for social media campaigns; Creation of slogans, visual identity and banners.

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