Lisa Silva - CMO - Chief Marketing Officer, N/A

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Work Background

WorkBetterNowChief Revenue Officer (CRO)

Mar. 2024CHIEF REVENUE OFFICER WorkBetterNow

INKY TechnologyVice President of Marketing

Jan. 2018 - Dec. 2023Baltimore, Maryland Area• Joined INKY (early-stage cybersecurity company) as employee number 8 to design and implement its go-to-market strategy. • Led and oversaw the development and implementation of comprehensive marketing strategies, including content creation, SEO optimization, paid advertising, email marketing, and conversion rate optimization. • Successfully drove brand awareness and product positioning efforts, resulting in increased market share and revenue growth. • Managed and optimized lead generation and lead funnel management processes, ensuring high-quality leads enter the sales pipeline. • Collaborated with Marketing and Sales teams to establish and optimize cost-effective processes, surpassing revenue goals. • Led an inside Sales team in executing omnichannel campaigns, qualifying leads, and facilitating lead transfers to Sales Executives. • Supervised marketing team in content, social media, SEO, affiliate/partner marketing, PPC, and omnichannel marketing efforts. • Responsible for developing and managing the sales and marketing budgets to maximize ROI. • Reported directly to the Chief Revenue Officer (CRO) and conducted regular business performance analysis and monthly/quarterly reviews. • Continuously optimized marketing channels based on data-driven insights, resulting in improved effectiveness. • Marketing efforts under my purview contributed 100% sales growth YoY since 2018.

ByteGridVice President Marketing & Privacy Officer

Aug. 2015 - Apr. 2018• Managed the marketing for a national data center and managed cloud hosting services firm. • Niche services for regulated organizations, specifically healthcare and pharmaceuticals. • Partnered with executive leadership team to develop sales and marketing programs to reach aggressive revenue goals. • Responsible for the GTM strategy of all areas of marketing including product, demand generation, pipeline management, branding, digital marketing, and PR/AR. • Used an integrated marketing approach by employing a multitude of demand generation programs and sales enablement tactics. • Partnered with regional sales teams and channel sales to prioritize named accounts for account-based marketing initiatives. • Developed multi-channel campaigns to customer accounts using tactics such as email, events and direct mail. • Implemented Terminus platform. • Implemented strategies to drive client retention, including an upsell and cross sell program for the ByteGrid portfolio of products and services. • Strong understanding of information technology buyers and influencers across a broad range of industries. • Saw a 500% growth rate in lead generation for 2015-2016.

Sidus BioData, a ByteGrid CompanyBusiness Development Director

Sep. 2010 - Aug. 2015Annapolis,Maryland• Led the marketing & sales teams for a managed cloud hosting services firm. • ByteGrid Holdings acquired Sidus, received promotion to Vice President Marketing. • (B2B Marketing) Reported to CEO, worked directly with leadership to develop company vision, strategy and was directly responsible for implementation. • Implemented all marketing tech & processes. • Worked with CEO directly during the acquisition of Sidus by ByteGrid in 2015. • Oversaw both sales and marketing teams and responsible for sales pipeline. • Managed all areas of marketing with a focus on product, demand/lead generation efforts email marketing, digital marketing (paid and organic), ABM, content, events. • Managed public relations and partner marketing; looked for opportunities to increase brand awareness. • Implemented marketing platform HubSpot to manage online marketing efforts and later implemented HubSpot CRM to manage sales opportunities. • Spearheaded the branding, outreach, and thought leadership approach of Sidus' BioData initiative that targeted Pharma and Healthcare companies following acquisition of CompliancePath. • Within two years Sidus BioData was internationally renowned as the preeminent managed services company for these sectors. • Company achieved 40% growth year over year from 2010-2015.

Global ExperiencesDirector of University Relations

Feb. 2002 - Sep. 2010• Worked directly with CEO and COO to launch company in 2002. • Led efforts to successfully implement and launch international internship program in Europe and Australia for US college students. • Led the strategic direction and development of university partner program. • Led and implemented programs in Sydney and Melbourne Australia, Rome, Florence and Milan, Italy and then trained hired employees to run these programs. Developed program in London, UK via college partner program. • Trained key team members when hired on program delivery in international locations. • Launched new placement program. Shifted from relying on vendors to place students in internships to building a database of employer hosts.