INKY TechnologyVice President of Marketing
Jan. 2018 - Dec. 2023Baltimore, Maryland Area• Joined INKY (early-stage cybersecurity company) as employee number 8 to design and implement its go-to-market strategy.
• Led and oversaw the development and implementation of comprehensive marketing strategies, including content creation, SEO optimization, paid advertising, email marketing, and conversion rate optimization.
• Successfully drove brand awareness and product positioning efforts, resulting in increased market share and revenue growth.
• Managed and optimized lead generation and lead funnel management processes, ensuring high-quality leads enter the sales pipeline.
• Collaborated with Marketing and Sales teams to establish and optimize cost-effective processes, surpassing revenue goals. • Led an inside Sales team in executing omnichannel campaigns, qualifying leads, and facilitating lead transfers to Sales Executives.
• Supervised marketing team in content, social media, SEO, affiliate/partner marketing, PPC, and omnichannel marketing efforts.
• Responsible for developing and managing the sales and marketing budgets to maximize ROI.
• Reported directly to the Chief Revenue Officer (CRO) and conducted regular business performance analysis and monthly/quarterly reviews.
• Continuously optimized marketing channels based on data-driven insights, resulting in improved effectiveness.
• Marketing efforts under my purview contributed 100% sales growth YoY since 2018.