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Work Background
Altaire LimitedSenior Product Manager - CRM Personalisation Platform
Aug. 2017 - Nov. 2021United KingdomLead designer on personalisation product portfolio and internal client management platform. Highly technical products utilising machine learning and large datasets requiring advanced data and analytical skills. Developed and delivered onboarding and product adoption programs for key accounts. Delivered email personalisation platform for U.K. Supermarket with 15m customers, 800k products and 4k recipes. Doubled email engagement and ROI metrics outperforming the internal personalisation platform.
Altaire LimitedProduct Manager
May. 2015 - Jul. 2017Southampton, United KingdomManaged the development of Altaire's “Active Content Platform” email marketing personalisation product. Consulted on campaign strategy and product solutions for customers, including Sainsbury’s, LEGO and Adobe. Led team and presented the winning pitch in the procurement process for a multi-million-pound marketing technology contract. Delivered pioneering email technology products which returned significant double-digit increases in engagement and customer ROI.
Altaire LimitedMobile UX/UI Designer & Marketing Research Consultant
Feb. 2014 - May. 2015RemoteMobile UX/UI Designer & Strategist: UX/UI design of a mobile application for a leading UK supermarket, enabling the identification of allergens in their products. A collaborative role working closely with the agency's CEO and development team, whilst integrating the client's customer insights. Competitor Research: Leveraged primary and secondary research methods to acquire insights into clients' competitors' business operations and strategies. Undertook in-store visits reporting on the retail experience, customer service, and product offerings. Conducted thorough evaluations of competitors' websites, online marketing materials and CRM, providing comprehensive analyses to drive strategic decisions. Excelled in turning data into actionable insights for executive-level decision makers. Marketing Consultant: Designed effective email and CRM strategies, optimising customer engagement and loyalty for a diverse portfolio of clients. Applied a data-driven approach with UX and behavioural science improving campaign performance, ROI and overall business performance.
DAM Good Media LtdFounder/CEO
Apr. 2011 - Jan. 2014Southampton, England, United KingdomLed research, design and operations of a location-based social music technology start-up. Responsibilities included research, design and testing of internal, B2B and B2C products. Pitching and fundraising, financial planning, HR, partnerships and legal. Raised £500k in seed funding. Created an awesome team and culture which delivered mobile apps, internal data management systems and industry-leading event data architecture used by Microsoft Bing. Secured partnerships with leading music industry brands and artists.
ParcelGenieJunior UX Designer
Aug. 2010 - Feb. 2011Brighton, England, United KingdomParcelGenie – the world’s first instant gift messaging app. An instant gift messaging service that enables people to send real products using virtual delivery addresses. The business was named 'Most Promising Technology Company', 'Best Design and Technology Company ' and won $1m in a competition to find the most innovative technologies to power frictionless commerce. Working in a small team directly with the founders, my role included:
- Optimising the mobile app experience on iPhone and Windows Phone
- Interviewing and reporting on customer experiences
- UI design and prototying (XAML) for in app gift personalisation product
- Implementation and testing of app localisation. Launched in 10+ countries
IBMMultimedia Industrial Trainee
Jun. 2007 - Jun. 2008Hursley, England, United KingdomUX design internship in the User Centred Design Team at IBM's Hursley research centre. My role included:
- Design and delivery of interactive, animated product guides for the IBM WebSphere platform
- Redevelopment and optimisation of the Adobe Flash user guide application
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