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Engineer
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United States
Work Background
Vero Goes SoloFounder & Travel Blogger
Apr. 2025Remote* Built my own website and launched a solo female travel blog with 100% original content and visuals
* Writing destination guides, safety tips, and digital nomad resources tailored to solo travelers
* Managing blog strategy, SEO, content calendar, and social media repurposing
* Using storytelling to build an engaged, value-driven community
* Exploring collaborations with brands in travel, wellness, and tech sectors
refurbedCountry Marketing Lead Italy
Feb. 2022 - Feb. 2025RemoteMy primary focus is on developing and executing localized marketing strategies that resonate with the target audience, my key responsibilities are: Strategic Planning & Execution: develop and implement comprehensive market growth plans tailored to the local market, incorporating a mix of online and offline channels. These plans align with the overall business objectives and are responsive to local consumer behaviors and market dynamics. Data-Driven Decision Making: Utilize data to guide marketing decisions, optimizing campaigns based on performance metrics. I analyze customer insights and market trends to ensure that all initiatives are informed by the latest data. Competitive Landscape Analysis: Monitor and analyze the competitive landscape, identifying opportunities and threats within the market, using these insights to adjust strategies, ensure market differentiation, and capitalize on growth opportunities. Local Initiative Management: Lead and manage local marketing initiatives, ensuring they are effectively executed and aligned with both global strategies and local nuances. This includes launching localized campaigns, partnerships, and community engagement activities. Coordination: work with cross-functional teams, including supply, product, and global markets teams, to ensure cohesive and consistent messaging. I'm also the PoC with external partners and agencies. Budget Management: Manage the marketing budget for your country, ensuring that resources are allocated efficiently to maximize ROI, tracking spending and assessing campaign effectiveness. Brand Development: Enhance the brand's presence in the local market by developing and nurturing relationships with key stakeholders, including customers, influencers, and media. Performance Reporting: Regularly report on the performance of marketing initiatives, providing insights and recommendations for continuous improvement, tracking KPIs and adapting strategies.
Arabesque MálagaEcommerce & Social Media Manager
Dec. 2020 - Jan. 2022Remote - Málaga- Creating content for Instagram, Facebook and SEO content for blog in English and Spanish;
- In charge of the creation and management of Influencer Campaigns worldwide (USA, Germany, Belgium, Italy, Spain and more);
- Organizing giveaways and strategic partnerships with other brands of the sector;
- Pricing and Promotional Plan Management;
- Website and product cards edition and creation
Pepper.comCountry Manager Italy
Apr. 2019 - Feb. 2022Remote- In charge of the launch of the platform (website + iOS and Android Apps) - pepper.it - for the Italian market, after the creation of the target audience using different types of marketing campaigns;
- Managing a 8 people's team remotely after its creation;
- Managing every type of operation and change on the website and on the Apps; - Managing Marketing campaigns and Influencers campaigns;
- Managing administration and bureaucratic topics; - Managing partnerships and closing deals with clients; - SEO content creation and SEO translation from different languages;
- Apps’ qnd website bugs and issues reporting;
- Managing Google Analytics and Console;
- Using Jira and Confluence for the management of every kind on project;
- Working close with every company’s department: product, devs, HR, finance, OPS;
- Managing the admin panel of the website;
- Community management in site and in every channel we use: Telegram, Instagram, Twitter and Facebook
SmileatMarketing Manager
Sep. 2018 - Apr. 2019Madrid, Spagna- Oversee and organize marketing budget and optimize advertising sources; - Building and managing the previously no existent marketing department, by implementing standard operating procedures, introducing new and improved marketing initiatives and strategies and providing creative solutions to difficult industry marketing challenges; - Management and training of an international 5 top employees' team; - Manage all aspects of the adverting, marketing, promotional activities for the online business including banner advertisements, Google Ads, Facebook Ads, Instagram Ads and Youtube Ads; - Manage the the 2018 marketing campaign, deciding strategy and analyzing ROI weekly; - Increased brand awareness, in the Spanish market, from 12% to 21% in one year; - Manage the relation with advertising and media agencies; - Revitalize marketing efforts, including revision of website, creation of new brochures, and improve presence at events, resulting in an increase in inquiries from prospective clients; - Responsible for 2 product launches, including writing pack's content/copy, web pages, developing the positioning and messaging strategy, creating brochures, updating the online store, creating online and print ads; - Planning and execution of email campaigns with Hubspot; - Organize and create products and package food labels; - Manage budgets and deadlines ensuring on-time and on-budget delivery of content; - Manage POP retail campaigns; - Manage the relation with partners; - Organize and manage every kind of events' and exhibitions' company participation - UX analysis, Affiliation, Influencer marketing and CRM
SmileatInternational Marketing Manager
Feb. 2017 - Sep. 2018Madrid y alrededores, España- Developing the Marketing Strategy for the Company in line with Company Objectives in Foreign Markets - Managing the International Marketing Team of the Company - Organizing events, collaborations and samplings in France, Portugal and Italy - Managing the Export Project to Italy - Working closely to the R&D Department in the Develop and Launch of Organic Biscuits - Social Media Management (Italy, France, Poland and Portugal) - Influencer Marketing Management - Organizing Collaborations with Brands and Companies - Graphic Design Development of POP materials, brochures, digital advertising and web content - SEO Optimization of the company web site - Web Promotions Management - Social Media Advertising Campaigns Management - Managing the 2018 Digital Marketing Campaign - Event Planning & Management - Email Marketing
Time2padelSEO Content Editor & Partnership Manager Italian Market
Dec. 2016 - Feb. 2017Madrid y alrededores, España- SEO Content Creation and Translation (Products Description & Blog); - Costumer Service Management in Spanish and Italian; - Sales management for Italian Market - Partnership management with Padel Clubs for the Italian Market
Zankyou WeddingsJunior Directory Manager & SEO Content Editor Italy
Jan. 2016 - Dec. 2016Madrid y alrededores, España- SEO Content Creation
- Link Building Campaigns Management - Account Management
- Managing Directory Providers' Cards in order to Improving their SEO
- Leads Generation, Emailing and Cold Calls - Instagram Profile Management
EXPO 2015 S.P.A.Shop Assistant - Future Food District Expo Milan 2015
Mar. 2015 - Sep. 2015Expo Milan 2015- Serving customers in English, Italian and Spanish - Receiving deliveries and checking their quality
- Ordering stock
- Advising customers on preparing and cooking meals
- Preparing displays - Prepare products and package them quickly and neatly
- Answer customers' questions and provide them with information on the establishment's products and added-value services (product tastings, home delivery, etc.)
StradivariusShop Assistant
Mar. 2014 - Sep. 2014Il Leone di Lonato (BS) Italia- Ensure high levels of customer satisfaction through excellent sales service
- Maintain outstanding store condition and visual merchandising standards
- Recommend and display items that match customer needs
- Keep up to date with product information
Società Cooperativa DIEFFEAssistant Marketing Manager
Sep. 2013 - Mar. 2014Padova, Italia- Social Media Management - Food Photography - Event Management and Planning - CRM management - Invoicing Management
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