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Work Background
IDVerse - An OCR Labs CompanyMarketing Manager
Jan. 2023 - Jan. 2024London, England, United KingdomEstablished global events processes and coordinated 50 events. Also temporarily managed EMEA PR, created customer case studies, coordinated webinars for Financial Services, iGaming, Telco and Government. - Generated 80% of 2023 global marketing pipeline
- 36% of total pipeline created through events
Incode TechnologiesField Marketing Manager, EMEA
May. 2022 - Sep. 2022Remote
Marketrise LtdOwner
Apr. 2022RemoteFreelance work primarily for B2B tech companies. Working with sales and marketing teams to build brand awareness and lead generation for new businesses in the UK and broader EMEA region, including:
- Conference and expo presence, event management from top of the funnel to conversion tactics including corporate hospitality and creating networking events from scratch
- PR and brand awareness in relevant media across financial services, fintech, banking, gaming and gambling, hospitality, sports, mobility, sharing economy, retail, telecommunications, travel, healthcare and more.
- Online demand generation: LinkedIn and Google Ads
- Content creation: webinar creation and hosting, customer case studies and use cases
- Winning awards: liaise with customers to create entries in relevant categories
Mitek SystemsMarketing Manager
Aug. 2020 - Apr. 2022
CIM | The Chartered Institute of MarketingChartered Marketer (CIM)
Feb. 2019
Jumio CorporationSenior Marketing Manager, EMEA
Oct. 2018 - May. 2020London, United KingdomJumio uses computer vision technology, machine learning and live verification experts to verify credentials (e.g., passports, drivers licenses, etc.) issued by over 200 countries. Our technology powers businesses with scalable, secure and compliant identity verification, which enables them to build and sustain trust in an increasingly unsafe digital world.
Jumio is widely considered to be the largest and most accurate solution in the market and used by leading companies in the financial services, sharing economy, retail, travel, blockchain and online gaming sectors.
Based in Palo Alto, California, and funded by Centana Growth Partners and Millennium Technology Value Partners, Jumio operates globally, with offices in the US, Europe, and Asia Pacific and has been the recipient of numerous awards for innovation, including this year’s Frost & Sullivan’s North American Entrepreneurial Company of the Year for the Biometric Security Solutions Industry.
CIM | The Chartered Institute of MarketingMember (MCIM)
Dec. 2016United KingdomI've been a member of the CIM since 2013, upgrading to MCIM status in 2016 and reached Chartered Marketer status in February 2019.
EquisysMarketing Manager
Dec. 2016 - Sep. 2018London, United KingdomEquisys produces software packages that help small and mid-market businesses become more efficient by dispensing with paper-based processes. The Zetadocs® range integrates with accounting and enterprise resource planning (ERP) systems to handle the capture, on-screen approval and electronic delivery of business documents such as invoices. This streamlines business processes, removing tedious manual procedures and helping companies improve the service levels they offer.
OpenMarketSenior Marketing Communications Manager
May. 2015 - Dec. 2016London, United KingdomOpenMarket (a division of Amdocs) is one of the leaders in mobile engagement globally. I work closely with OpenMarket’s sales and commercial teams in order to define and execute the company’s marketing strategy. I focus on helping OpenMarket land and expand accounts within the FTSE 250 enterprise space by building brand and product awareness, generating sales leads and promoting the company’s mobile messaging services in innovative ways to key target audiences across multiple industries such as retail, high tech or financial services. Specialised in establishing OpenMarket's world-class solutions within brand new verticals and target audiences, supporting the sales go-to-market plans by:
- Using a mix of content marketing (guides/e-books, blogs, infographics, video, webinars)
- Local and international events (including Mobile World Congress) - Thought leadership opportunities - PR
- Advertising
- Social media marketing - PPC: Google AdWords, LinkedIn ads
- Corporate hospitality and more.
OpenMarketMarketing Communications Manager
Oct. 2012 - May. 2015London, United Kingdom
TerrapinnB2B Social Media Manager
Mar. 2011 - Sep. 2012London, United Kingdom• Implementing change from direct marketing to a social media/inbound marketing strategy.
• Trained 300 staff members from entry-level to senior management globally (in-house and via weekly webinars) on blogging, the use of social media and building B2B relationships online.
• Topics covered: SEO, content, Facebook, Twitter, LinkedIn and Google+ for organic growth.
• Building media partnerships to promote the blogs and sourcing high-profile guest bloggers.
• Within 1 year pageviews increased by 300%, with approx. 1000 new blog subscribers monthly.
• Focused on measuring and increasing engagement levels: comments, likes, shares etc.
• 30-50 mentions on Twitter and 20-30 interactions on Linkedin per community per week.
• Reporting/Analytics/SM management tools: Google Analytics, Piwik, Email Reaction, Eloqua, AdWords, WordPress/HTML, Prezi, Windows Live Writer, WebEx, HootSuite, Storify.
AIESEC UKVice President External Relations for the Leadership Development Seminar 2011
Oct. 2010 - Apr. 2011• Organising the Leadership Development Seminar for Western Europe and North America.
• Selling the conference to AIESEC partners and raising the funds needed for the budget.
• Market research, Product packaging & ER strategy development.
• Partnership management: delivery/servicing, partnership enhancement and communication.
• Coordination of key note speakers and external trainers.
• Follow up with partners/sponsors post conference.
Volleyball EnglandEvent Organiser
Sep. 2010 - Oct. 2010• Coordinating all aspects of the event as part of a national campaign.
• Dealing with any enquiries coming from potential sponsors or media partners.
• Working on a budget and leading a team of 12 to achieve the projects’ objectives.
The University of BirminghamSocial Events Organiser
Jul. 2010 - Sep. 2010Probably one of the most exciting projects I've ever worked on. As part of this temporary role I organised dinner evenings, sports activities, day trips, cultural exchange evenings etc. for international students and company representatives from across the world.
• Worked in a team of 3 brainstorming the events and ways to make them different & excellent
• Responded to all enquiries regarding the events or referred to the appropriate person to do so.
• Created and updated the Facebook group: EISU Social Events Summer 2010
• Received extremely positive feedback from all the event participants
AIESECCareers Events Manager
Jul. 2009 - Jun. 2010Organised a Careers Fair in the Great Hall at the University of Birmingham which involved:
• Leading a team of 45 people; devising and applying an innovative marketing plan.
• Training the team and coordinating the event on the day.
• Proactively developing key accounts with local and national companies.
• Working within a budget and prioritising the items needed. • Developing professional and friendly relationships with suppliers, as well as the Careers Centre and adjacent bodies on campus to ensure the successful running of the event.
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