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Work Background
XsollaVP of Digital Marketing
May. 2017 - Jul. 2023Greater Los Angeles Area• Achieved 45% increase in revenue and 30% market penetration within the first year by developing and implementing comprehensive go-to-market strategies.
• Drove 40% sales surge in revenue and expanded the company's reach to new markets.
Achieved 55% increase in click-through rate (CTR) and drove significant 30% surge in traffic to landing pages.
• Improved customer acquisition by 50% by optimizing social media conversion rates.
ª Increased positive user feedback by 40% and revenue by 25% by leading effective collaboration efforts.
ª Drove a remarkable 400% surge in lead generation and contributed to substantial $150MM YoY increase in revenue for a Fintech product
Smoking Gun MediaCreative Director
Jan. 2014Santa Monica• Increase revenue and traffic for multiple brands via digital marketing strategy and strong to market executions.
• Worked with over 30 cutting-edge startups in helping raise capital and drive critical mass and selling systems for investors.
• Assist in helping early stage companies to raise over $15mm
• Created high-quality, informative content related to product or industry.
• Successfully launched redesigns for Toyota, Mazda, and Renault Ppesale site with over 60+ interactive pages, product details, and ordering
• Created and established a style guide for Mazda redesign and RX-8 product launch
• $9 Million overhaul of the brand looks and feel, including customer experience, redesigning full e-commerce site 3day.com
• Creative Director for all licensed brands Eddie Bauer, Disney, Lucas Films, MLB, NBA, Marvel, Nickelodeon, Smithsonian, Collegiate, and Christopher Lowell
W4Creative Director
Jan. 2013 - Sep. 2014Santa Monica- Develop creative programs and design concepts that meet the business objectives of the organization to advance our strategy - Work with the account team, strategy team, and copywriters to develop concepts and present them to management Discount This / 2008 to 2012 / Toronto ON / Chief Marketing Officer - Grew U.S. merchandise portfolio profit by $14 Million (+26%) through driving volume growth and reconfiguration of packaging offerings that drove significant cost savings - Restructured the businesses to manage as a portfolio, which drove profit growth by $1.5 Million (+3%) in 2010 and on pace for an additional $7 Million (+14%) profit increase in 2012
3 Day BlindsCreative Director
Jan. 2004 - Mar. 2008Anaheim- $9 Million overhaul of the brand looks and feel, including customer experience, redesigning full e-commerce site 3day.com - Increased lead generation and appointment scheduling by 1200% / $23mm in sales - Manage, produce, and art direct photoshoots of over $3 million a year - Oversee all graphic design projects, including the design and layout of sample books, Advertising campaigns, marketing collateral, packaging, logos, digital marketing
iCrossingArt Director
Jan. 2002 - Jan. 2004Marina Del Rey- Successfully launched redesigns for Toyota, Mazda, and Renault - Presale site with over 60+ interactive pages, product details, and ordering. - Create and establish a style guide for Mazda redesign and RX-8 product launch. - Worked with a team of programmers, writers, photographers, and 3rd party vendors on all online Skills Design and production workflows using the following software: Photoshop, Illustrator, InDesign, Figma, Dreamweaver, HTML
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