Jonathan Mann - Digital Learning Specialist,

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Blackpool and The Fylde CollegeHead of Digital and Learning Resource Centres

Oct. 2021 - Jun. 2025Blackpool, England, United KingdomI lead on the strategic direction of digital learning and learning resource centres at Blackpool and the Fylde college, which ranks in the top 3% of further education colleges in England. Providing an effective digital and learning resource experience for B&FC’s students which delivers exemplary outcomes. I lead on the continuous development of digital and learning resources to ensure B&FC are at the forefront of digital enhanced teaching learning and assessment. • •Spearheading the Digital and LRC Strategies, resulting in increased student and colleague engagement and higher satisfaction with services. • Achieving year-on-year fiscal savings through effective budget efficiencies while maintaining and enhancing the quality of services. • Introducing new standards for digital learning, ensuring a high-quality experience for users and streamlined operations. • Creating social and educational impact for students via independent study and digital literacy skills. • Developing innovative self-serve CPD materials, empowering educators with digital tools and enhancing learning experiences. • Leading a pioneering trial of predictive analytics and risk profiling, resulting in early identification of at-risk students and personalized interventions, leading to improved student outcomes. • Providing valuable insights into student service usage and engagement through development of custom learning analytics apps. •Fostering a culture of innovation and collaboration through the adoption of AI tools and technology, enriching teaching practices and student experiences. • Product owner for various digital learning platforms. • Member of the college's Management Forum, and other higher level committees. • Managing large budgets. • Serving on a local enterprise board as a digital skills and education adviser. • Launching new student-staff partnership activities. • Catalysing digital transformation across the college.

University of East LondonSenior Lecturer

Sep. 2019 - Oct. 2021London, United Kingdom• Leading on the school's implementation of the "Mental Wealth" professional readiness cross-curricular project, including writing new modules. • Supervising a PhD candidate, and various undergraduate dissertation students. • Serving as Responsible Office for education courses, leading on academic integrity policy and practices. • Collaborating on the launch of a new Professional Apprenticeship in HE programme • Coordinating a cross-school mentoring scheme, funded by a successful competitive • Founding co-Editor of the Journal of Impact Cultures, having launched this new journal successfully. • Co-Founder of the CIRCLE SoTL Research Group, including convening cross-institutional events online and on campus. • Module leader for ED4066: Mental Wealth: Academic and Professional Skills for Life 1 and ED5076: Academic and Professional Skills for Life 2, shared between three undergraduate courses. • Teaching duties on other modules include: Emerging Research Communities (ED4062); Key Principles for Inclusion (ED4068); Philosophy of Education (ED4067); Researching issues in Education (ED5012); various taught sessions for the Professional Doctorate programme. • Awarded the peer-nominated school awards: Impactful Research; Promoting Employability Amongst Students; Industry 4.0 Readiness. • Successfully awarded ~£41,000 in collaborative competitive access and participation project grant.

University of East LondonSenior Academic Tutor

Apr. 2017 - Sep. 2019• Led two successful bids for a total of £110,000+in Office for Students Access funds, for a bespoke online learning platform that assisted 1,300 students 2,800 times. • Won internship funding worth around £12,500 across various peer learning projects, and two Civic Engagement awards from the University, amounting to £4,250. • Co-launched a research group that is operated in conjunction with students. Won £1,250 in Knowledge Exchange grant funds to achieve this. • Co-designed and launched a scholarly journal, including writing its editorial policy and corporate structure. • Nominated for Student Experience award in 2018. • Led a team of Academic Writing and Mathematics tutors to deliver 16,000 individual instances of student support to many thousands of students across three colleges, four schools, a team that saw students 7,658 times in one academic year – 61% of our overall team’s interventions with students. • Co-defined/co-wrote the KPIs, managerial practices and employee policies of a cross-campus team. • Planned the skills curriculum development for 60 different modules/projects for four schools on two campuses. • Led teaching practices that were associated with ~3.52% grade improvements for students who had access to curricula I had coordinated. • Negotiated, planned, and launched a bespoke employability skills programme for PGCE students. • Hosted two international, and two local, Civic Engagement events aimed at promoting social justice through writing/literacy in our local community. Received official recognition from the local authority as a Community Builder in the process.

University of East LondonEnglish for Academic Purposes Tutor

May. 2015 - Apr. 2017Stratford, London• Led thousands of individual student interventions through embedded support sessions, well-attended optional workshops, and 1:1 tutorials. • Taught on modules that enjoyed higher year-on-year grade improvements than others without the service. • Scaled the service significantly, building on my startup/business growth experience. • Devised and launched large-scale embedded teaching model, working on 19 modules, in collaboration with teaching partners within our service, and from the HSB school. • Achieved significant year-on-year growth in student success on an employability module. • Created administrative systems used by colleagues across the department. • Successfully grew my service by using whole-school presentations and collaborations with senior colleauges. • Co-presented in a collaborative global webcast, sharing best practice with colleagues from other institutions, to enable the development of others. • Co-edited the December 2016 volume of Research and Practice in Adult Literacies, which focused on digital literacies. • Presented research on academic writing at the International Congress of Language and Literature in Mexico, on a panel alongside the Canadian Parliament’s Poet Laureate. • Provided advice on the embedding the provision of academic literacies in STEM subjects.

Greenwich Community CollegeAdvanced Practitioner

Jul. 2014 - Jul. 2015• Won the New Employee of the Year award, as elected by colleagues. • Achieved significantly higher pass rates as compared with the previous year’s departmental pass rates. • Was graded a “Good” teacher by Ofsted. • Devised departmental administrative systems that were adopted by colleagues. • Working above my grade, advised on ways to improve general college administration. • Using close collaborative practice to successfully provide tailored, embedded teaching and learning suitable for vocational learners. • Co-led staff development training, focusing on how to embed literacy skills into vocational courses.

Stream:20Senior Consultant

Oct. 2013 - Apr. 2014London, United KingdomI advised large organisations on change management, and assisted them in improving their business processes to achieve efficiencies in their online marketing.

Groupon.co.ukHead of Marketing

Apr. 2010 - Jul. 2012Managing the strategic growth and development of UK, IE and DK customer acquisition from early stage to beyond the famous IPO. I led a large team, managing and co-ordinating Social Media, Mobile, Affiliates, Online Display, TV, Radio, and Print advertising in an aggressive target-driven environment, at a time when it was known as the world's fastest growing company. By implementing a careful ROI-driven approach against a substantial marketing budget, my team contributed significantly to overall revenues and acquired many millions of subscribers. My targets were often doubled, and I continually faced conflicting deadlines and priorities, during a growth period that has been hitherto unprecedented in business history. To achieve this, I used complex KPI data in order to achieve scale in a number of very successful business partnerships that generated significant revenue and profit. Reported directly to Managing Directors and international CMOs . Notable achievements: - Aggressively grew a new affiliate business - Led campaigns which acquired millions of customers - Pitched and closed large-scale partnership deals - Created local campaigns which, because they were so successful, grew into global campaigns. - Managed a marketing team, including social media, affiliates, and display staff. - Managed very large budgets.

Netplay TV plcOnline Marketing Manager

Dec. 2009 - Apr. 2010Led a team of PPC, SEO, and affiliate staff in order to acquire new customers online. Managed the complete overhaul and unification of three separate affiliate marketing programmes and launched this as one new programme, generating significant revenue the process. Implemented a series of strategies for improving profitability, process flows, and harmonisation of online marketing activities, to a tight budget under a challenging transitional phase. Worked on major Web/TV brands. Notable achievements: - Successfully united separate brands to launch a new affiliate network - Managed large budgets - Reduced PPC costs significantly, using a combination of tracking software and campaign optimisation - Renegotiated a series of display campaigns

Mice and Dice (Ltd)Affiliate Account Manager

Sep. 2008 - Dec. 2009Extending the value of a large number of affiliates via carefully defined communication strategies, and acquiring new affiliates in a highly targeted environment. Providing key contributions to the acquisition of profitable customers on an award-winning affiliate programme for high-profile online gaming brands. Working closely with affiliate marketing networks to find effective means of optimising profitability from network-acquired affiliates. Notable achievements: - Used a segmented database of affiliates, from well-known industry professionals to entry-level web enthusiasts and doubled revenues in many cases - Finalist for Affiliate Manager of the Year at LAC 2009. - Managed a number of valuable marketing relationships

IbetX.com Ltd 2008Marketing Affiliate Executive

Apr. 2008 - Aug. 2008Responsible for customer acquisition at an internet betting exchange company via paid search, and creative SEO, defining the proprietary affiliate management software package, working closely working with the IT department. Researching, contacting, and negotiating with affiliates to establish targeted traffic sources. Producing textual creative, and planning banner/email campaign creatives. Defined the business model for affiliate marketing, using competitor intelligence Notable achievements: - Promoted to BDM after just four months - Designed/defined new business models for the department - Co-launched and co-designed an SEO-optimised microsite

Worldplay Media LtdBusiness Development

Aug. 2004 - Mar. 2008I was responsible for the growth of a small start-up mobile marketing/technology company. Since there was no commercial precedent, I worked in an entrepreneurial environment to specify the technical/commercial performance of mobile entertainment services, and led the brands to global release. Used SEO, paid ads, and affiliate marketing to build a thriving international customer base from tight budgets. Wrote contracts, and negotiated terms with international clients. Notable achievements: - Project managed two full product launches, using a 6-strong software development team, from interviewing new staff through to product launch. - Designed/specified/project managed the development of an innovative mobile entertainment/gaming application - Achieved ¾ million hits in one month onto a mobile internet site via SEO activities. - Submitted bids/tenders to major brands - Negotiated a deal with a leading Australian entertainment brand

St James' Catholic High School 2003 - 2004English Teacher

Sep. 2003 - Aug. 2004I taught English literature and language to a range of students aged 11 to 18 (GCSE and A-Level) in a challenging secondary school environment Key Tasks Summary: - Managing the effective deployment of support staff - Managing the behaviour and learning activities of approximately 129 students - Recording, reporting and assessing of students' progress and achievement using benchmark data - Long term, medium term, and short-term planning based on national curriculum and school ethos - Using advanced communication skill to present lessons to suit all learners