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Work Background
Senior Product Manager - SaaS Commerce | Enterprise & Plataform
Kobe AppsSenior Product Manager - SaaS Commerce | Enterprise & Plataform
Jan. 2025BrazilStrategic role in evolving the SaaS core, bridging enterprise client needs with product priorities to ensure scalability and monetization. >> Roadmap definition and prioritization based on enterprise client demands, in partnership with CS and Commercial. >> Translating enterprise customizations into scalable features for the entire SaaS client base. >> Alignment of enterprise solutions with the SaaS core, ensuring consistency and reusability. >> Exploration of new monetization opportunities, including upsell of customization services. Key achievements: • 15% expansion in enterprise contracts. • 80% of new features developed as scalable solutions, benefiting the broader client base. • +10% MRR growth from upsell of customized services.
SaaS Product Manager | B2B2B and B2B2C
Kobe AppsSaaS Product Manager | B2B2B and B2B2C
Jan. 2024 - Dec. 2024BrazilStrategic ownership in the evolution of B2B2B and B2B2C SaaS products, connecting real customer needs to product prioritization and driving growth initiatives that expanded reach, revenue, and operational efficiency. • Launched search and checkout features now used by 50M+ users, improving purchase conversion in 30%, compared to web channels. • Created and launched a new B2B2B vertical from 0→1, increasing potential MRR by 40% and opening new enterprise client opportunities; • Drove growth initiatives focused on UX optimization and performance improvements, delivering 15% conversion rate uplift and 40% increase in repeat purchases across 10M customer base; • Architected scalable product model enabling 80% of features to be rolled out across all SaaS clients, reducing engineering rework and accelerating time-to-market;
Product Manager - SaaS Commerce | Discovery & Growth
Kobe AppsProduct Manager - SaaS Commerce | Discovery & Growth
Jan. 2024 - Dec. 2024BrazilWorked during the company’s pivot to a SaaS commerce model, with a focus on scalable discovery, enterprise client consulting, and product growth strategies. >> Definition and standardization of scalable discovery processes. >> Leadership of product consulting sessions with enterprise clients, within cross-functional teams. >> Proposal of growth roadmaps, aligning client demands with the SaaS core product. >> Market research to identify new business expansion opportunities. Key achievements: • Secured 4 new contracts through consulting engagements. • Increased average order value in the supermarket vertical by improving search flow and quick add-to-cart functionality. • Boosted DAU and user retention in the pharmacy vertical through discovery and implementation of convenience and repeat-purchase features. • Created a new business unit (SaaS B2B2B) based on client and market research. • +40% increase in potential MRR with the new expansion strategy.
Mobile Product Manager
Kobe AppsMobile Product Manager
Sep. 2020 - Dec. 2023BrazilWorked in a software house model, managing multiple client products across different sectors and leading squads from discovery to delivery. >> Parallel management of multiple client products in diverse industries. >> Leadership of cross-functional squads (devs, design, QA) through discovery and delivery. >> User research to guide prioritization and product feature development. >> Client stakeholder management and negotiation for contract expansion; Key achievements: • Management of a core superapp, scaled into 8 shopping mall apps. • Payment integration across client apps, increasing convenience and conversion.
Product Manager | Mobile B2C Products
Kobe AppsProduct Manager | Mobile B2C Products
Sep. 2020 - Dec. 2023BrazilExperience in a software house model, managing multiple client products across different industries and leading cross-functional remote squads from discovery to delivery, with a focus on scale, speed, and measurable impact. • Owned end-to-end product lifecycle for 10+ mobile apps across retail, subscription, and logistics verticals, reaching 1M+ active users; • Led discovery and validation for product launches, conducting user testing with 100+ participants and defining go-to-market strategy that achieved 1M users within first 2 months; • Designed a scalable, modular architecture that reduced new app rollout time from 3 months to 1 week, enabling clients to manage up to 8 super apps within a single ecosystem. • Executed enterprise discovery initiatives with 15+ existing clients, identifying upsell opportunities that drove 15% revenue expansion; • Built SQL-based dashboards on Looker for Sales, Customer Success, and Pricing teams, surfacing insights that improved sales cycle efficiency and customer retention.
Product Manager - Software House
Kobe AppsProduct Manager - Software House
Sep. 2020 - Dec. 2023BrazilWorked in a software house model, managing multiple client products across different sectors and leading squads from discovery to delivery. >> Parallel management of multiple client products in diverse industries. >> Leadership of cross-functional squads (devs, design, QA) through discovery and delivery. >> User research to guide prioritization and product feature development. >> Client stakeholder management and negotiation for contract expansion; Key achievements: • Management of a core superapp, scaled into 8 shopping mall apps. • Payment integration across client apps, increasing convenience and conversion.
National Product & Market Strategy Manager
AIESECNational Product & Market Strategy Manager
May. 2019 - Jun. 2020BrazilResponsible for nationwide B2B operations, product and service portfolio management, and inbound marketing strategies for lead generation. >> Management of product and service portfolio, including market research, customer journey, sales flow, and Customer Success. >> Monitoring of sales and retention metrics, designing improvement strategies tailored to local office needs. >> National inbound marketing strategy, developing campaigns to generate leads in strategic cities. >> Leadership and facilitation of operational trainings for 15 local offices, focused on sales, inbound, and customer success. Key achievements: • 17% growth in new accounts in the startup market by implementing targeted sales and positioning strategies with umbrella organizations. • First inbound sales achieved through the implementation of new B2B marketing strategies.
Portfolio Manager – International Hiring
AIESECPortfolio Manager – International Hiring
May. 2019 - Jun. 2020BrazilOwned nationwide B2B product strategy for AIESEC Brazil, managing a portfolio of 10+ exchange programs and defining sales and customer success strategies across 50+ local offices. • Drove 17% growth in new startup partnerships through repositioning of AIESEC's talent exchange value proposition and targeted outreach strategy; • Launched AIESEC Brazil's first inbound B2B sales motion, generating 50+ qualified leads and 20+ closed partnerships through content marketing and SEO optimization in 4 months; • Designed and delivered sales enablement program for 15+ local offices, improving average sales cycle time by 10% and customer retention by 30%.
Product Management Analyst
KantoProduct Management Analyst
Feb. 2019 - Apr. 2019Lima, Peru3-month international exchange focused on go-to-market strategies for Brazil, with emphasis on pricing, UX writing, and targeted communication. >> Implementation of pricing adjustments and UX writing tests. >>Development of content and communications for support and marketing channels. >> Design of a Brazil market entry roadmap based on potential features and product communication strategies. Key achievements: • 20% reduction in churn. • NPS increase from 22 to 55.
Product Owner - International Expansion
Karaoke SmartProduct Owner - International Expansion
Feb. 2019 - Apr. 2019Lima, PeruLed 3-month product internationalization project in Lima, Peru, adapting Karaoke Smart's mobile app for Brazilian market entry with focus on localization, pricing, and retention. • Reduced churn by 20% through pricing strategy redesign and UX writing improvements tailored to Brazilian cultural context; • Increased NPS from 22 to 55 (33-point improvement) by implementing consistent in-app communication strategy and user feedback loop; • Delivered market entry roadmap for Brazil including competitive analysis, go-to-market strategy, and 6-month product localization plan.
Local Committee President
AIESECLocal Committee President
Jan. 2018 - Dec. 2018BrazilLed the strategy and operations of a local AIESEC office, owning growth, revenue performance, and market positioning across B2C (exchange participants) and B2B (corporate partnerships). • 450+ exchanges delivered in one year, achieving +20% YoY growth; • Ranked Top 5 AIESEC office globally (among 120+ countries) in entrepreneurship exchange programs;
People Manager - Volunteer Recruitment, Onboarding & Development
AIESECPeople Manager - Volunteer Recruitment, Onboarding & Development
Jan. 2017 - Dec. 2017BrazilOwned recruitment, onboarding, and volunteer lifecycle strategy, driving performance, retention, and organizational effectiveness. • Recruited and onboarded 50 volunteers in 20 days, optimizing allocation and ramp-up; • Increased retention to 85% by redesigning engagement and development processes; • Boosted sales team productivity, ranking Top 5 nationally (out of 50 offices); • Designed a Leadership Development IDP framework later adopted as a reference across global AIESEC offices.
Project & Customer Success Manager
AIESECProject & Customer Success Manager
Jan. 2016 - Jan. 2017BrazilResponsible for team management, development of social projects, and Customer Success strategies for international exchange participants. • Management of a multicultural team of 20 members, defining leadership processes and performance tracking. • Customer Success strategies for exchange participants from 10+ countries, ensuring integration and satisfaction. • Creation and leadership of a sustainability project, resulting in +80% of positions filled with international talent. • Improvement of NPS by 30 points across social projects, enhancing participant experience. • Expansion of partner portfolio with +40% new NGOs, increasing social impact and diversity of initiatives.
Customer Success Manager
AIESECCustomer Success Manager
Jan. 2016 - Jan. 2017BrazilLed team management, social project development, and Customer Success strategy for international exchange participants, aligning experience, retention, and partner growth. • Managed a multicultural team of 20, implementing leadership rituals and performance tracking; • Increased NPS by +30 points across social projects • Expanded NGO partner portfolio by +40%, increasing program reach and diversity;

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