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Work Background
EmpowaChief Operating Officer
May. 2021Amsterdam, North Holland, NetherlandsEmpowa is a FinTech leveraging blockchain to unlock the affordable housing market in Africa. We partner with local developers to offer innovative rent-to-own payment options, making homeownership accessible to families traditionally excluded from finance. Our model not only addresses Africa’s housing deficit but also drives climate-smart construction, creates jobs through SME support, and opens new channels for global investors to participate in impact-driven projects. By combining technology, finance, and local expertise, Empowa is building a scalable solution to one of the continent’s most pressing challenges.
10 8 CityBusiness Consultant
Apr. 2021Amsterdam, North Holland, NetherlandsI help organisations unlock the potential of blockchain by turning innovative concepts into real-world solutions. My work spans venture design, product strategy, and go-to-market execution, with a track record of validating opportunities in highly regulated industries and translating them into scalable business models. I’ve led initiatives that secured multi-million dollar partnerships, achieved regulatory approvals, and built platforms connecting global capital with impactful projects. By combining deep market research with hands-on execution, I deliver measurable outcomes, whether it’s accelerating adoption, future-proofing operations, or driving investor engagement.
University of JohannesburgLecturer (Digital Marketing in Practice)
Jul. 2019 - Mar. 2020Johannesburg, Gauteng, South AfricaThis role was focused on developing and presenting course material for UJ's Digital Marketing in Practice course aimed at working professionals looking to further their practical understanding of Digital Marketing. My responsibilities included developing the course material, structuring the lecture and presenting both an in-person and online version of the class. My areas of focus included an overview of Digital Marketing and Search Engine Marketing, including both organic and paid channels.
Red & Yellow Creative School of BusinessLecturer (Digital Marketing)
Mar. 2019 - Aug. 2019Cape Town Area, South AfricaMy role at Red & Yellow saw me develop and deliver the course material for an NQF level 5 Learnership focused on digital marketing.
Learning LoansManaging Director
Sep. 2018 - Apr. 2021Cape Town Area, South AfricaLearning Loans a for-profit Fintech startup that offers interest-free student loans. We provided financing solutions to over 30 tertiary colleges including the University of Johannesburg, Pearson, Vega and Red & Yellow.
Curator StudioFounder
Oct. 2017 - Apr. 2021Cape Town Area, South AfricaCurator blends a full-time studio with a carefully curated network of freelancers to deliver clients the best work at competitive rates. Our clients include large local business such as Johnson & Johnson and a number of international clients including those in the UK, Dubai, California, Nairobi and Lagos.
AAA School of AdvertisingLecturer (Mobile and Search Marketing)
Jan. 2017 - Oct. 2017Johannesburg, Gauteng, South AfricaDeveloped course material and presented the Mobile Marketing and Search Marketing content as part of the AAA part-time BA in Marketing Communication
Mirum AgencyBusiness Development Director
Jan. 2017 - Jul. 2017AfricaAs the new business lead for the Mirum Africa Group I routinely present to C-Suite executives as part of multi million-rand new business opportunities. Landed key African accounts for the group including ICEA Lion out of Kenya and Econet in Zimbabwe Sat on the Agency Exco for Mirum Africa As head of Capability I have been tasked with the development, project management and presentation of Mirum Africa's Capability and training offering.
Mirum AgencyHead of Marketing - Africa
Nov. 2016 - Dec. 2016Johannesburg Area, South Africa
QuirkHead of Marketing
Feb. 2015 - Oct. 2016Johannesburg Area, South AfricaRoutinely present or have my writing featured on digital trends such as iBeacons future in retail, the crowdsourcing of a global workforce and the future of VR and AR in brand experience. Oversaw the rebrand from Quirk to Mirum Africa. Have spent the last 7 years at one of Africa’s largest digital agencies involved in a number of projects including digital strategy development, ecommerce web builds, organic search campaigns, paid media planning, content marketing including social media, CRM and conversion optimization.
QuirkMarketing Strategist for the Quirk Group
Mar. 2014 - Jan. 2015Cape Town Area, South AfricaProject managed and quality controlled two industry reports for Quirk (one in conjunction with the CIA) focusing on South African consumers.
Hiring BountyManaging Director
Jun. 2012 - Feb. 2014Cape Town Area, South AfricaIn my role as Managing Director of Hiring Bounty (crowdsourced recruitment startup) I was tasked with taking the business from an idea to market. Within the first year I had closed deals with top local brands such as Woolworths, Amazon, Famous Brands and Allan Gray. Pitched and secured a position for Hiring Bounty at Web Summit - Europe’s largest tech conference. Served as a board member at 42Engines (a digital startup accelerator) to evaluate the viability of various business ventures. Project Managed the complete redesign of Hiring Bounty including UX review, design and recoding of the site coordinating the efforts of 4 service providers.
DataEQSenior Account Manager
Jul. 2010 - Jun. 2012In my role as Reputation Analyst at BrandsEye I was tasked with preparing and presenting detailed reports outlining the online health of our clients reputation. The clients under my direct control spanned the financial sector, FMCG retail, telecommunication, large pharmaceuticals along with many of South Africa's premier online agencies. During my time at BrandsEye I was also tasked with managing and in house team of 7 people and 5 outsourced contractors who assisted in providing our consulting service. Finally while at BrandsEye I presented numerous talks at territory institutions and industry gatherings to help educate the community on the industry of online reputation management.
Quirk eMarketingStudling
Feb. 2010 - Jul. 2010As a Studling at Quirk eMarketing I am required to perform work for a variety of departments across the Cape Town, Johannesburg and UK office. Quirk's prides themselves on offering a complete eMarketing solution, this has resulted in my exposure to numerous fields of online marketing. While I have dabbled in numerous areas of online marketing I have specialized in social media management, online reputation management, site usability and conversion optimization using Google Analytics. I have also developed my skills in idea development, research, managing a team and client reporting.
Habari GroupIntern
Jun. 2009 - Jul. 2009During my internship at the Habari Group I was in-tasked with preparing a process document outlining the best practice for running their completely unique below-the-line sales promotion service. The document outlined the process from conceptualisation through to fulfillment and ensured a thorough exposure to the business. During my internship I was also exposed to the process of media purchase.
Bester Burke and SlingersIntern
Jun. 2009 - Jun. 2009This internship acted as my first exposure to above the line traditional advertising. During my period at the company my role was to aid in market and competitor research with the intention of informing creative strategy. During my internship I also contributed in the casting of actors for a print commercial and the recording of a radio advert.
University of Cape TownPost Grad and 3rd year Marketing Tutor
Jan. 2009 - Dec. 2009During my honours year at UCT I was appointed the tutor of the 3rd year Business Science eMarketing class at UCT. In addition to this I acted as the eMarketing tutor for the Online Marketing course for the post grad tourism class. This role required the planning of tutorials as well as presenting lessons to students. I was also tasked with marking both tests and assignment. This significantly improved my organizational skills, my ability to convey concepts clearly, the ability to be objective and my skills at keeping accurate records of attendance, marks and other aspects pertaining to the class.
Fractionalownership.co.zaSocial Media Manager
Jan. 2009 - Dec. 2009During my final year of studies I took on the role as Social Media Manager for a startup real estate website. This role saw me tasked with managing channels such as Youtube, Facebook and Twitter all with the expressed intention of increasing qualified traffic to the site. Success was measured in goal conversions and Google Analytics was used to inform decisions and maximize on campaigns. Through out the campaign I was required to work within a tight budget.
SynovateCompleted a causal study on behalf of Synovate South Africa.
Jan. 2008 - Dec. 2008During my 3rd year at UCT, Synovate approached our class and asked for support in conducting a yearlong quantitative market research study, focused on their FMCG client's perception of Synovate. The process required the collecting and capturing of data and analyzing the results using advanced multivariate statistics. It was while conducting this research that I become proficient on Statistica, Excel and SmartPLS research software. The research was ultimately presented to Synovate in both a seminar and written report.
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