Megan Biondi - Media Operations, Eli Lilly and Company

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Work Background

Eli Lilly and CompanyAssociate Director, Consumer Media Strategy & Operations

Aug. 2022

ReckittManager - 1P Data Hygiene

Jun. 2021 - Jul. 2022Parsippany, New Jersey, United States• Develops and implements audience strategy for all digital media campaigns for Lysol, Finish, Air Wick, Resolve & Woolite on social, search, OLV, YouTube, banner, influencer and emerging platforms • Manages acquisition budget to achieve the portfolio’s data growth and enrichment goals • Increased number of 1P Data records in Salesforce by 50% in 2021 and pacing towards similar results for 2022 • Oversees CRM Assistant Brand Manager and agency to optimize brand e-mail programs and CRM learning agenda • Collaborates cross functionally with legal, finance, consumer insights, IT, cyber security and creative agencies to bring acquisition campaigns to market • Presents data collection best practices and test findings to US and global counterparts

ReckittAssociate Brand Manager - Audience & Analytics, Lysol Equity

Jan. 2020 - Jun. 2021Parsippany, New Jersey, United States• Led Lysol audience strategy for digital media and managed digital learning agenda • Ideated, implemented and reported media buying and audience A/B tests on social, search, OLV, YouTube and display channels • Launched reporting and optimization process for all digital campaigns and the brand’s illness tracking app, Germ-Cast • Analyzed and presented results of digital test findings to upper management, media, global marketing and brand teams • Developed digital media buying and creative principles by analyzing and finding trends in historical performance data • Educated marketing team on audience segmentation, digital marketing and the importance of 1P data growth • Set up and optimized Facebook and Twitter campaigns for brand audience acquisition strategy

L'OréalMedia Manager

Jan. 2019 - Jan. 2020Greater New York City Area• Managed planning and performance analysis for IT Cosmetics with $3.5M customer acquisition advertising budget for programmatic, television, paid social and search channels including YouTube, Facebook, Instagram, Pinterest, Reddit, Google and Bing • Led customer journey strategy and day-to-day communication with agencies of record and platform representatives • Analyzed data and distributed monthly, quarterly and campaign performance reporting with optimization insights • Presented and communicated new customer acquisition strategy to department heads and L'Oreal USA Luxe Media Team • Created Paid Social Media and Search Guidelines for international markets including Canada, UK, France and Germany • Coordinated sampling efforts on owned brand channels from concept to legal agreements and campaign execution

L'OréalSocial Media Manager

Oct. 2016 - Jan. 2019Greater New York City Area• Managed paid social media strategy and assisted with organic content production and reporting • Collaborated cross-functionally with CRM, e-comm, sales, PR, customer service and retailer teams to develop social media led initiatives • Assisted in reaching 1M Followers on Facebook and Instagram milestones • Helped to develop and produce brand's Facebook Live Weekly series

Bella Public Relations, Inc.Social Media Director

Aug. 2015 - Oct. 2016Greater New York City AreaKey Clients: Perfect365, PromGirl, SimplyDresses, Venexiana, Terax Hair Care, ProfilePRO, Jess, Meet Ken, Inked by Dani, Bandelettes and Nazelie Skin Care • Oversees all social media content and blogger outreach tasks for fashion, beauty and lifestyle clients including PromGirl, Perfect365, Terax Hair Care, SimplyDresses, Venexiana, Inked by Dani, Bandelettes and The Hair Pillow • Doubled the amount of new social media business in less than a year by creating comprehensive and impactful social media strategies for both existing and potential clients • Organizes paid and unpaid projects with influencers to improve brand awareness for clients, recent campaigns include increasing influencer activity for #NationalPromDay which resulted in the campaign hashtag trending on Instagram • Manages daily social media task delegation for a team of 3 and assists team members to expand their overall skill set • Communicates with up to 8 clients on a daily basis about the status of their account and upcoming projects • Creates all visual social media assets for clients including photography and custom graphics in Photoshop • Develops, executes and optimizes social media advertising content for all clients on Twitter, Instagram and Facebook • Attends and posts live content from client events to connect with attendees in real time • Strategizes and oversees the implementation of product descriptions to enhance SEO on the Venexiana e-commerce site • Assisted the agency CEO to create a new website for the agency from initial layout research to photography and content

Blue Fountain MediaSocial Media Specialist

Oct. 2014 - Jul. 2015Greater New York City AreaKey Clients: RR Donnelley, New York Organ Donor Network, Evolution Capital Partners, Dance.com, Yoga Digest and E-Complish • Develops and distributes social media content on Facebook, Twitter and LinkedIn • Manages paid advertising efforts on Facebook and LinkedIn from ad creation, to target and budget allocations • Applies and analyzes Google Analytics tracking for all marketing content distributed through social media channels • Monitors social media engagement opportunities for clients with Simply Measured and Hootsuite • Compiles monthly and quarterly reports with insights to improve social media and e-mail campaigns • Collaborates with SEO team to develop content ideas that drive traffic to the website and increase sales • Develops and executes e-mail marketing campaigns from wire-frames to distribution • Compose social media related posts for the Blue Fountain Media “ROI Blog” • Attends industry events by Social Media Week, TechCrunch, and Mashable to stay up to date with best practices and changes in social media and e-mail marketing

Blue Fountain MediaMarketing Associate

Oct. 2013 - Oct. 2014Greater New York City AreaKey Clients: RR Donnelley Venue Virtual Data Room, RR Donnelley ActiveDisclosure, New York Organ Donor Network, Evolution Capital Partners, Veterans Advantage, Go2Bras, Skarlett Blue, Chasing Paper and E-Complish • Develops and distributes social media content on Facebook, Twitter and LinkedIn • Manages paid advertising efforts on Facebook and LinkedIn from ad creation, to target and budget allocations • Applies and analyzes Google Analytics tracking for all marketing content distributed through social media channels • Monitors social media engagement opportunities for clients with Simply Measured and Hootsuite • Compiles monthly and quarterly reports with insights to improve social media and e-mail campaigns • Collaborates with SEO team to develop content ideas that drive traffic to the website and increase sales • Develops and executes e-mail marketing campaigns from wire-frames to distribution • Compose social media related posts for the Blue Fountain Media “ROI Blog” • Attends industry events by Social Media Week, TechCrunch, and Mashable to stay up to date with best practices and changes in social media and e-mail marketing

adinfinitumSocial Media Account Executive

Mar. 2013 - Oct. 2013Greater New York City AreaKey Clients: Olympus Greek Yogurt, Kamut International, Herbacin Cosmetics, Vidazorb and DeVita Cosmetics • Manages day-to-day activities of 20 social media pages for 8 accounts • Created new business strategies for potential social media clients • Utilizes third-party vendors to schedule daily posts, and proactively participates in trending social media conversations • Reactively responds and engages in conversations with members across social channels • Independently maintains and analyzes monthly dashboards which measure the growth and success of each client’s social platforms. Proactively communicates any issues, opportunities, and insights to the internal team and to clients • Cohesively works with PR Account Executives and Creative Design Executive to strategize and develop social media plans and content ideas for current and prospective clients • Educates internal teams on interesting social media campaigns, platform updates and tools • Actively attends and participates in live social media conversations from client sponsored events • Composes bi-weekly articles for ADinfinitum’s eco-friendly lifestyle blog, Eco18.com • Manages relationships with third-party vendors, including Hootsuite and North Three. Communication involves management of daily activities and financials • Independently attends social media conferences, including Social Media Week NYC and the Ogilvy Skillshare Series

adinfinitumSocial Media Coordinator

Apr. 2012 - Apr. 2013Greater New York City AreaKey Clients: Olympus Greek Yogurt, Kamut International, Herbacin Cosmetics, Vidazorb and DeVita Cosmetics • Manages day-to-day activities of 20 social media pages for 8 accounts • Utilizes third-party vendors to schedule daily posts, and proactively participates in trending social media conversations • Reactively responds and engages in conversations with members across social channels • Independently maintains and analyzes monthly dashboards which measure the growth and success of each client’s social platforms. Proactively communicates any issues, opportunities, and insights to the internal team and to clients • Cohesively works with PR Account Executives and Creative Design Executive to strategize and develop social media plans and content ideas for current and prospective clients • Educates internal teams on interesting social media campaigns, platform updates and tools • Actively attends and participates in live social media conversations from client sponsored events • Composes bi-weekly articles for ADinfinitum’s eco-friendly lifestyle blog, Eco18.com • Manages relationships with third-party vendors, including Hootsuite and North Three • Independently attends social media conferences, including Social Media Week NYC and the Ogilvy Skillshare Series

KraftworksAssistant Account Executive

May. 2011 - Apr. 2012New York, NYKey Clients: Bali Intimates, Physicians Formula, IACC, Taylor Swift Wonderstruck Fragrance and La Prairie • Assisted Account team with day-to-day communication activities for clients • Managed daily and weekly internal status reports and meetings to help facilitate client and agency discussion • Assisted in daily management of Bali Intimates Facebook page by creating monthly status calendars, analyzing statistics, and managing the Fan of the Month giveaway • Assisted with production of Bali Intimates’ e-blasts by composing copy and subject lines • Assisted in strategizing, promoting, and executing Kraftworks company Twitter account • Assisted with retouching process and print production for Physician’s Formula and Bali Intimates ads • Actively participated in digital teaser and creative concept brainstorming sessions for the Taylor Swift Fragrance Wonderstruck • Created market research reports for potential clients in cosmetics, women’s intimate apparel and spirits industries

Kraftworks LtdMarket Research Intern

Jan. 2011 - May. 2011· Conducted market research for clients in the beverage, hair care and women's intimate apparel markets · Created Facebook status updates for client fan page · Organized specification information for print advertisements · Assisted on photo shoot set for catalog project · Oversaw organization of company website materials · Participated in brainstorming sessions for digital teaser campaigns

QuiksilverSales Associate

Sep. 2010 - May. 2011· Assisted with developing visual merchandising displays · Advised customers on styling trends and purchasing selections · Established effective customer relationships by providing outstanding customer service · Helped maintain proper inventory levels · Provided product and technical information about performance apparel and skateboards

Canisius College Office of Residence LifeFreshmen Resident Assistant

Aug. 2009 - May. 2010· Organized programs to encourage social and educational development · Designed promotional materials for on campus events · Encourage student involvement in campus activities

Troy and Banks IncCommunications Intern

May. 2009 - Jan. 2010· Wrote the company newsletter · Designed e-mail marketing campaign to increase new business in the New York City Area · Wrote press releases highlighting recent company developments · Created webinar presentation describing company services and energy saving tips to clients

Canisius CollegeAmerican Marketing Association VP of Professional Development

Jan. 2009 - Dec. 2010• Connected with marketing executives in the Buffalo Area and encouraged them to share their experiences in the professional world with Canisius College students

Canisius-Wilhelmina ZiekenhuisAlumni Fund Caller

Jan. 2008 - Dec. 2010Buffalo, New York• Contacted Canisius Alumni via telephone and requested donations to support student events, scholarships and campus projects

Graphic Controls LLCMarketing Intern

May. 2008 - Aug. 2008· Compiled and designed sample books for prospective customers · Assisted with writing navigational copy for website · Contributed to design ideas for website screen layouts

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