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Work Background
USAACommunications Manager
Jul. 2022 - Jun. 2023San Antonio, TX•Developed, planned, and implemented complex strategic communications programs designed to launch internal Workday initiatives aimed to improve the employee experience. Communicated to 38,000 employees.
•Provided counsel and advised portfolio team regarding communication, strategy and/or tactic alignment to support business and enterprise objectives and priorities.
•Managed multiple relationships and communication channels to ensure updated services and/or business initiatives were effectively positioned with internal audiences.
•Mapped out communication strategies; and writing and editing artifacts to be deployed (key messages, talking points, FAQs, newsletters).
• Skills used: problem solving, project management skills, and critical thinking
Unity Church Of San AntonioCommunications Director
Feb. 2021 - Aug. 2023San Antonio, Texas, United States•Used technical skills, and ability to think creatively and strategically, to communicate with external audiences when designing new church web site, resulting in improved user engagement.
•Produced engaging content for the church newsletter, social media accounts, and a successful podcast.
•Demonstrated strong community leadership by effectively managing volunteers, coordinating events, and directing service livestreams.
LMI Consultant, Strategic Communications
Oct. 2018 - Feb. 2020San Antonio, Texas AreaSupported the Office of the Under Secretary of Defense, Research & Engineering (R&E) for The Science, Mathematics And Research for Transformation (SMART) Scholarship for Service Program. Established by the Department of Defense (DoD) to support undergraduate and graduate students pursuing technical degrees in Science, Technology, Engineering and Mathematics (STEM) disciplines, the SMART program aims to increase the number of civilian scientists and engineers working at DoD laboratories.
•Crafted impactful communication strategies for federal proposal projects.
•Maintained strong commitment to quality as the SMART Scholarship-for-Service Program Outreach Team Lead.
•Created reports, presentations, and white papers to support project development.
•Utilized JIRA to coordinate content planning and website maintenance.
•Facilitated federal client meetings with cross-functional teams and delivered insightful reporting.
•Efficiently managed budget, organized events, and coordinated university visits as spokesperson.
•Developed social media strategies to maximize impact, while protecting the Department of Defense SMART scholarship reputation, and supervised production of program videos.
LMISenior Public Affairs Specialist, ISAO SO
Jun. 2016 - Oct. 2018San Antonio, Texas AreaSupported the Department of Homeland Security (DHS) Information Sharing and Analysis Organization Standards Organization (ISAO SO) through proactive strategic stakeholder engagement with diverse constituents, as well as time-critical responses to media queries.
•Developed and executed practical strategies to effectively promote the mission of the ISAO SO to encourage public involvement in the ISAO SO, and in promoting a positive image.
•Provided support to Information Sharing and Analysis Organization Standards Organization (ISAO SO) to increase cybersecurity engagement from the small and medium-sized business community.
•Managed ISAO SO and conference website; wrote content including, press releases and blogs.
•Actively participated in agile environment; used JIRA as certified scrum product owner in sprint planning and retrospectives to manage client work.
•Coordinated inaugural International Information Sharing Conference in Washington D.C. (2017, 2018).
•Used community relations experience to manage LMI partnership and event for sa300 (2018).
AXA Advisors, LLCClient Relations Manager
May. 2014 - Feb. 2016Corpus Christi, Texas Area•Liaison between financial advisor and client.
•Provided client support in financial planning, education savings, and retirement/estate planning.
•Communicated the firm’s service and product offerings and provided support regarding new account set-up and account maintenance.
•Assisted in meeting sales and revenue goals by identifying client prospects using internal reporting systems.
•Support included client and service center follow up, communication of results, problem and/or concern resolution and monthly coordination of board meetings and professional events.
Independent PR, Marketing and Communications ProfessionalPublic Relations Consultant
Aug. 2011 - May. 2014•Developed and executed publicity strategies; secured media interviews, arranged onsite media visits for clients including legendary barbecue restaurant The Salt Lick, and Austin Convention and Visitors Bureau. •Wrote pitch letters, press releases, media alerts, backgrounders and bios; established social media platforms.
•Past clients include: Spark, KLRU’s Engaged Speaker’s Series; Texas Restaurant Association; Hiatus Spa + Retreat; Kelly Lynn Adams, Certified Professional Coach; Terry Groff, MD, Fertility Specialist; and Austin Independent School District (AISD) as Interim Media Relations Manager (2011).
Sally Fischer Public RelationsSenior Account Executive
Sep. 2010 - Jul. 2011Greater New York City AreaA boutique events planning, publicity and promotions agency with a diversified clientele within the lifestyle arena.
•Conceptualized, developed and executed aggressive international campaigns targeting Print/TV/Radio and Online media.
•Created press kit materials, media alerts, press releases and pitched trend stories.
•Coordinated press and launch events for clients.
Independent PR, Marketing and Communications ProfessionalPublic Relations Consultant
Nov. 2009 - Sep. 2010Greater New York City Area• Researched and identified industry awards and speaking opportunities for clients, including TEDx speaker, Simon Sinek, author of Start with Why.
• Secured National and regional Print/TV/Radio/Online media to coincide with speaking tours.
• Wrote pitch letters, press releases, Tip Sheets and Q&A.
• Assisted with the development and placement of bylined articles.
• Responsible for client relations and new business meetings/Requests For Proposals.
• Senior Account Executive at Mouth Public Relations (11/16/09 – 04/5/10)
Langenscheidt Publishing GroupDirector of Publicity
Mar. 2007 - Nov. 2009Greater New York City AreaDirector of Publicity for 150-year-old publishing company with major brands established in the map and atlas, travel, language learning, and reference categories; promoted from manager to director.
•Acted as spokesperson for Langenscheidt and distribution partners (Berlitz, Insight Guides) to external audiences and informed employees of company news internally.
•Enhanced brand recognition through effective ad placement and editorials.
•Executed successful publicity campaigns for various book genres.
•Coordinated launch events for world-renowned brand, The MICHELIN Guide, in New York, Los Angeles, and Las Vegas.
•Managed third party and vendor relationships to ensure alignment with in-house efforts.
Time Warner CableCommunity Affairs Specialist
Jul. 2005 - Aug. 2006Corpus Christi, Texas Area•Developed a regional community relations program; maintained positive relationships with local elected leaders and community influencers.
•Launched an employee volunteer program and projects; and published a monthly newsletter.
•Coordinated regional press conferences.
•Advised General Manager on impact of business actions on various publics.
Simon & Schuster - Atria BooksPublicist
Sep. 2004 - Jun. 2005Greater New York City Area•Conceptualized, developed, and executed major publicity campaigns for 10-15 authors a season.
•Crafted press kits, including pitch letters, press releases, tip sheets, talking points, and author Q&As.
•Successfully secured media for books and authors in national and local media.
•Monitored media coverage and distributed updates to senior executives, authors, and literary agents.
•Represented imprint at acquisition meetings and maintained solid relationships with producers, editors, and reviewers.
•Expertly placed author interviews, stories and features in national and local print and broadcast media.
DK PublishingPublicist
May. 2004 - Sep. 2004Greater New York City Area•Secured media for the Southeastern 24/7 State book series, a 50-book series.
•Managed publicity campaigns for licensed books by DC Comics, Marvel, Lucas Books, Hasbro, and NASCAR.
• Monitored media coverage and maintained media contacts database.
HarperCollins PublishersAssociate Publicist
Mar. 2002 - May. 2004Greater New York City Area•Developed and contributed to creative publicity strategies for nonfiction, fiction, pop-culture, and celebrity authors; secured national and regional media (print/TV/radio).
New York Stock ExchangeGovernment Relations
Sep. 2001 - Mar. 2002Greater New York City AreaGovernment Relations – Temporary Administrative Assistant under Government Relations Manager JoAnn Loftus. • Assisted Government Relations Program Manager with military and political visits to the NYSE for Opening and Closing Bell ceremonies.
• Coordinated breakfast events and luncheons for Chairman Grasso; worked closely with internal vendors including caterers, security, print services, media relations and photography.
American Productivity and Quality CenterMarketing Specialist
Mar. 2000 - Mar. 2001Houston, Texas Area•Wrote press releases; developed marketing copy for business-to-business fax and e-mail campaigns, and planned logistics of on-site seminars, client events, and tradeshows.
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