Ashraf Al Kassem - Product Manager, Builder.ai

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Work Background

Builder.aiCustomer Product Owner | Productologist

Dec. 2023Dubai, United Arab Emirates

VIWELLProduct Manager

Jan. 2022 - Dec. 2023Dubai, United Arab EmiratesLed the successful launch of the VIWELL App, an innovative holistic wellbeing solution designed to empower users to achieve their optimal state of health and wellness. * Orchestrated the end-to-end product development lifecycle, from concept to launch, by collaborating with cross-functional teams including design, engineering, and marketing. * Spearheaded the integration of cutting-edge features, such as Exclusive Content, Challenges, and Wellbeing Assessments, creating a unique and engaging user experience. * Pioneered the seamless integration of wearables into the VIWELL App, enabling users to effortlessly track and monitor health metrics such as sleep patterns, steps taken, and heart rate data. * Achieved exceptional user adoption by meticulously analyzing user feedback and iteratively refining the app's functionality and user interface. * Collaborated closely with the development team to ensure the app's performance, reliability, and security, resulting in a seamless user experience. * Drove key strategic decisions based on data-driven insights and market trends, resulting in the app's recognition as a leading solution in the wellbeing and health tech sector.

DevRocketsProduct Owner

Dec. 2019 - Jan. 2022Led end-to-end product development for a diverse range of projects, leveraging a comprehensive skill set to guide products through their entire lifecycle and achieve impactful launches. * Spearheaded the product development process from ideation to launch, ensuring seamless coordination among cross-functional teams including design, engineering, and marketing. * Successfully orchestrated the launch of several products, including a travel booking solution and various e-commerce and delivery platforms, by meticulously managing project timelines, resources, and deliverables. * Transformed conceptual ideas into actionable product roadmaps, fostering alignment among stakeholders and team members to drive efficient development cycles. * Played a pivotal role in defining product requirements by collaborating closely with clients, end-users, and internal teams, resulting in products that consistently met and exceeded expectations. * Leveraged Agile methodologies to facilitate iterative development, maintain flexibility in project scope, and rapidly adapt to evolving market dynamics and user preferences. * Applied data-driven insights to make informed decisions, pivoting product features and priorities as needed to optimize user engagement and business outcomes. * Demonstrated strong leadership by fostering a collaborative environment that encouraged innovation, creativity, and a shared commitment to delivering high-quality products. * Championed effective communication and feedback loops, ensuring all stakeholders were informed and engaged throughout the development process.

LILAC Marketing & EventsProduct Owner

Sep. 2017 - Nov. 2019Fulfilled a dual role as a Product Owner and UI/UX Designer at Lilac Marketing Agency, adeptly managing a portfolio of projects encompassing e-commerce platforms, branded websites, and mobile applications, while driving a substantial 30% increase in customer satisfaction. * Balanced the responsibilities of a Product Owner and a UI/UX Designer, demonstrating a unique blend of strategic vision and design expertise to deliver exceptional digital products. * Successfully managed a diverse range of projects, including e-commerce solutions, engaging branded websites, and user-centric mobile applications, achieving client goals and fostering end-user delight. * Orchestrated the product development lifecycle from conceptualization to deployment, leveraging Agile methodologies to ensure efficient cross-functional collaboration and on-time project delivery. * Defined and prioritized product requirements by engaging closely with clients, stakeholders, and end-users, resulting in solutions that were not only visually appealing but also highly functional and intuitive.

IT-LAND TechnologiesSystem Analyst

Feb. 2016 - Aug. 2017Championed the complete product development lifecycle as a System Analyst and Product Owner at IT-Land Technologies, successfully driving the creation and launch of multiple products and delivering substantial revenue growth. * Guided the end-to-end product development process, ensuring seamless collaboration across departments to conceptualize, design, develop, and launch a range of products. * Achieved remarkable results by achieving a 25% increase in revenue during the first quarter through strategic product launches and targeted improvements. * Demonstrated adeptness in adapting to dynamic market landscapes, orchestrating the launch of diverse products such as cutting-edge HCM platforms, e-commerce solutions, and efficient Financial systems. * Led cross-functional teams to define product roadmaps, requirements, and features, translating client and user needs into actionable plans that consistently met or exceeded expectations. * Proactively engaged with stakeholders, clients, and end-users to gather insights and refine product visions, resulting in solutions that addressed genuine pain points and capitalized on emerging opportunities.

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