Paddy Power BetfairUX Designer
Jun. 2016 - Dec. 2019London, United KingdomWorking within an Agile environment in the Product design team, my responsibilities were creating the best experience for our customers across desktop and mobile. Using design tools and methodologies, I provided mock-ups, wireframes, prototypes and high-fidelity and data-driven designs to effectively communicate design strategies. Collaborating with the research team in user testing and A/B testing. Working closely with product owners, product managers and stakeholders, my primary goal was to create designs to be clearly understood and translated into high-quality working and design-leading solutions.