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Work Background
Freelance Marketing ServicesMarketing Specialist
Apr. 2010Roanoke, VA United States
Team Velocity MarketingCopywriter
Jan. 2022 - Aug. 2022Herndon, VAWrite TV, radio, email, direct mail, social media ads for automotive dealers and dealer groups nationally
Acadia Healthcare, Mountain Media, Leisure Media 360Business Development Specialist
Jan. 2015 - Nov. 2017Roanoke, Virginia AreaBusiness Development Professional representing Acadia Healthcare's Life Center of Galax addiction treatment facility to professional referral sources in SW and South Central Virginia. Outside sales representative for Mountain Media community newspapers in Christiansburg, Blacksburg and Radford, Virginia. Sales representative instrumental in the sales success of Leisure Media 360's new "LIfeOutside" magazine covering outdoor recreation in Virginia's mountains.
Virginia Bioinformatics Institute at Virginia TechWeb Anlayst/SEO Consultant
Apr. 2014 - Oct. 2014Blacksburg, VADevelop SEO strategy for new web site. Conduct keyword analysis. Create Meta content. Monitor keyword and site rankings. Conduct website audit for code and content conditions. Compare competitive web sites for search rankings/strategies. Conduct link building campaign. Deploy SEO PowerSuite and BuzzStream SEO tools. Counsel IT and Communications staff on SEO best practices. Contribute to dramatic rise in site traffic.
Virginia Transformer CorpMarketing Manager
Aug. 2012 - Dec. 2012Roanoke, VirginiaDevelop marketing plans, manage marketing operations, create budgets and forecasts, guide implementation of marketing campaigns and projects, create marketing communications and marketing content, trade advertising, direct mail, web development, search marketing, trade shows, national and field sales support.
Magnets USAMarketing Manager
Oct. 2005 - Mar. 2010Formulate overall marketing strategy, guide creative development, supervise implementation and measure outcomes of marketing activities in direct mail, email, ecommerce, SEO/SEM, telesales, mail/phone order catalog, literature, collateral, promotions and marketing partnership programs. Integrate traditional direct marketing and e-marketing elements for a multi-channel marketing mix. Increase web visibility and site traffic. Increase total order volume. Increase email, ecommerce and paid search revenue. Increase direct mail, catalog and telesales revenue.
BBDO WorldwideGroup Senior Vice President
Nov. 2000 - Sep. 2001Overall responsibility for managing and directing account services for marketing groups at DaimlerChrysler. Supervise sales and project management activities of a team of 24 high-performance account executives. Develop and maintain A, B and C level client relationships. Strategic and tactical leadership for Customer Connect and Owner Management programs. Financial and resource management for 5 business units generating $50mm in annual revenue. Administration of multi-billion dollar Chrysler incentives and rebates program. Officer of the company and member of the executive management team.
Ross Roy CommunicationsVice President
Jan. 1996 - Oct. 2000Manage day-to-day operations for $50mm multi-channel marketing services agency. Financial and resource responsibility for overall sales revenue, service line excellence, engagement delivery, client satisfaction and agency business planning. Instrumental in the doubling and re-doubling of agency revenues by adding direct marketing and marketing research services.
Ross Roy CommunicationsVice President, Direct Marketing
Jan. 1991 - Dec. 1995Launch direct marketing service line with direct mail, database management, call center, web and marketing research services. Increased company direct marketing billings several times over. Developed and implemented annual Chrysler Canada direct mail consumer incentive program, Chrysler Canada customer database strategy, Chrysler Canada call center with consumer information services, field sales support, retailer incentives administration and brand/dealer integrated lease renewal system. Expanded direct marketing service line to include CRM and spearheaded the integration of CRM in brand, product and Dealer Advertising Association marketing strategies.
Ross Roy CommunicationsAccount Executive
Sep. 1989 - Dec. 1990Day-to-day liaison with Jeep brand clients at Chrysler Canada. Develop and manage consumer and dealer communications programs during the transition of Jeep brand to Chrysler ownership. Responsible for service delivery, project management and client relationship management. Developed successful direct mail incentive program for launch of Eagle vehicle brand.
Ross Roy CommunicationsCopy Writer
Jun. 1985 - Aug. 1989Content development for marketing communications, business theatre, marketing research, and product and sales skills training. Wrote print, broadcast and direct mail advertising, product catalogs, training and technical manuals, executive speeches, sales promotions, sales presentations and research reports.
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