Carlos Arturo Cuartas Marin - Salesforce Consultant, Freelance (Self employed)

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Work Background

Salesforce Marketing Cloud Consultant & DeveloperSalesforce Marketing Cloud Consultant & Developer

Nov. 2023Pamplona/Iruña, Comunidad Foral de Navarra, España · RemoteSenior Developer & Team Lead in Salesforce Marketing Cloud projects, following the best practices recommended by Salesforce. Implementation and integration between SFMC and other clouds. Used to working with the SFMC API to build integrations with external systems. Definition of marketing strategies based on SFMC. Jira management, Scrum Master. Confluence documentation. - Salesforce Marketing Cloud Migrations - Design and building data model for optimal performance of SFMC - Working across different business sectors - Integration Salesforce Marketing Cloud with data platforms through Mulesoft - Development of different use cases in digital marketing strategies for the retail sector such as: - Abandoned Cart - Cross-sell products - Recommended products - Lead Nurturing - RFM analysis for Customers Segmentation - Working with Agile Ceremonies and topics: - Sprint Planning - Sprint Review - Sprint Refinement - Sprint Retrospective - User Stories Acceptance Criteria - User Stories Description

HiberusTech Leader Salesforce

May. 2022 - Nov. 2023Zaragoza, Aragón, EspañaSalesforce Tech Lead - Salesforce Team Coordination - Working across different projects - Communication with stakeholders - Leading the developers and consultants - Projects estimations - Creation of documentation - Scrum Agile Ceremonies

ServiguideBPO - Grupo HPSConsultor Salesforce Marketing Cloud

Sep. 2021 - Mar. 2022Madrid, Comunidad de Madrid, España

DIGITAL55Desarrollador senior Salesforce Marketing Cloud

Sep. 2020 - Sep. 2021Madrid, Comunidad de Madrid, España · Remote💡 Development of Digital Marketing Solutions using Salesforce Marketing Cloud, following the entire logical and technical process of developing a digital marketing campaign. 💡 Definition of Customer Journeys for the execution of the launch of email marketing campaigns. 💡 Design and upload of Data Extensions and Subscriber Lists via FTP or CSV import. Writing SQL Queries for data extraction and building Automations. 💡 Creating dynamic content using AMPScript and SSJS for email and cloudpages. 💡 Definition of Transactional and Commercial Emails.

Full Stack DeveloperFull-Stack Developer - SFMC Email Specialist

Aug. 2020 - Sep. 2020Madrid, Comunidad de Madrid, España📌 Leadership in development teams. 📌 Scrum/Agile methodologies. 📌 Analysis and development of web applications. 📌 Digital Marketing Strategies. 📌 Full-Stack Web Development. 📌 Javascript - PHP - ReactJS - NodeJS - Express. 📌 HTML5 Layout - CSS3. 📌 Email Marketing.

NateevoSalesforce Marketing Cloud Technical Consultant

Aug. 2018 - Mar. 2020💡 Implement Digital Marketing Solutions using Salesforce Marketing Cloud, following the entire logical and technical process of developing a digital marketing campaign. 💡 Define Customer Journeys for the execution of the launch of email marketing campaigns. 💡 Designing and uploading Data Extensions and Subscriber Lists via FTP or CSV import. Writing SQL Queries for data extraction and building Automations. 💡 Creating dynamic content using AMPScript and SSJS for email and cloudpages. 💡 HTML5, CSS3 and JavaScript development for the creation of landing pages. 💡 Implementation of Salesforce connector for communication with Marketing Cloud. 💡 Implementation of good practices in email delivery to avoid SPAM penalties, through IP Warm Up. 💡 Definition of Transactional and Commercial Emails.

CuartasNetDesarrollador Web & Full Stack Freelance

Feb. 2010 - Jul. 2018Pamplona y alrededores, España▶️ Consultor Freelance en Desarrollo Web y Marketing Digital ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ En febrero de 2010 decidí emprender como Consultor y Desarrollador Freelance, empecé en el área del desarrollo integrando las tecnologías existentes en ese momento y después fuí autoaprendiendo, después integré el desarrollo con el Marketing Digital para ofrecer servicios integrales en el entorno digital. 🏷️ Las principales herramientas con las que he trabajado en esta experiencia han sido: 🔖 Desarollo Web ➖➖➖➖➖➖ ✅ Desarrollo WordPress ✅ Desarrollo e-Commerce PrestaShop, Woocommerce, Amazon Affiliates ✅ Desarrollo Backend con PHP y NodeJS | ExpressJS ✅ Desarrollo Frontend con JavaScript, jQuery, ReactJS. ✅ Maquetación HTML5, CSS3, Bootstrap, TailWind. ✅ Administración de Bases de Datos MySQL, PostgreSQL, MongoDB, DynamoDB. ✅ Administración y Configuración Cloud Computing con Google Cloud Platform y Amazon Web Services. 🔖 Marketing Digital ➖➖➖➖➖➖➖ ✅ Google Ads, Google Adsense, Google My Business, Google Analytics. ✅ Marketing Automation con Salesforce Marketing Cloud, Active Campaign. ✅ Email Marketing con MailChimp, Mail Relay. ✅ IP Warming ✅ Posicionamiento SEO/SEM 🔖 Metodologías ➖➖➖➖➖➖ ✅ Scrum/Agile ✅ Test-Driven Development ✅ Programación Twelve-Factor App ✅ Clean Code Development 💡 JavaScript | WordPress | WooCommerce | PrestaShop | ReactJS | PHP | MySQL | MongoDB | SFMC Marketing Cloud

Randstad - Grupo Antolin NavarraControlador Automatismos

Jun. 2006 - Jan. 2010Pamplona/Iruña, Comunidad Foral de Navarra, España☑️ Programación y control de automatismos mediante Siemens 7 ☑️ Cableado de red a puntos de producción ☑️ Administración de Servidor Windows Server ☑️ Gestiones de sistemas en general

ELS Language Centers, CaliAdministrador de sistemas

Oct. 2000 - Apr. 2001Cali, Colombia☑️ Administración del sistema informático ☑️ Soporte a usuarios internos ☑️ Modificación y personalización código Cobol del ERP ☑️ Cableado y configuración de estaciones de trabajo ☑️ Copias de seguridad

Seguridad Orion Ltda.Jefe de sistemas

Jan. 1994 - Dec. 2000

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