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Work Background
Riot SwimChief Merchandising & Growth Officer
Aug. 2024Executive advisor to senior leadership, developing growth strategies to scale D2C and wholesale businesses and position Riot as a robust omnichannel brand. Implemented a D2C team to drive product development and production while maintaining oversight of wholesale, online marketplace channels, and category expansion. Inform long-range growth strategy and goals for product development, operations, creative, and personnel. Focus on expanding seasonal categories into core offerings. Own relationship with agency partners for all brand creative and marketing programs. Significantly grew the D2C business YOY, hiring a dedicated sales leader to continue scaling revenue growth.
GIGI CSVP, Operations and Strategy
May. 2023 - Aug. 2024Held strategic and operational leadership roles influencing product and brand development, merchandising, marketing, and finance for a rapidly growing, omnichannel apparel company. Defined cross-channel sales strategy with a focus on process efficiency and profit increase. Steered category and business expansions that led to transformative growth, helping to scale the brand to multimillion-dollar revenue. Served as part of the executive leadership team, with prior roles in operations, merchandising, and business strategy. Expanded the brand beyond D2C by launching a wholesale business and corporate showroom, identifying key brand partners in the luxury space, and rolling out loungewear and activewear lines.
ChiefMember
Dec. 2022I’ve just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
GIGI C BikinisVice President Operations
Jan. 2021 - May. 2023
GIGI C BikinisSenior Director, Merchandising and Business Development
Sep. 2017 - Jan. 2021
AB Apparel ConsultingC-Suite Advisor / Business Strategy Consultant
Jan. 2015Greater Los Angeles AreaFractional executive and advisor to high-growth luxury, fashion, and lifestyle brands (Gigi C, Riot Swim, Hammies, Sidway, Latitu, Mowgli Surf, Daisy Swimwear, Static Swimwear). Provide strategic direction around operations, merchandising, marketing, creative, product development, and omnichannel business planning, with a focus on elevating brand and revenue growth. Assess operating and merchandising strategies to define roadblocks and benchmark goals for improvement. Leverage market analytics to interpret consumer behaviors and refine brand marketing strategies. Develop best-in-class buying and merchandising plans for wholesale and category expansion, with the goal of optimizing inventory, assortment, and product mix.
Nasty GalBuyer-Swimwear, Lingerie, Beauty and Accessories
May. 2012 - Jan. 2015Hired among the early Los Angeles team members during a rapid growth period, helping to transform the brand . Acted as cross-category product lead, buyer, and merchandiser, shaping product strategy and launching new categories to accelerate growth. Oversaw 12 product categories and over 200 monthly SKUs across swimwear, intimates, accessories and novelty/home goods, working with leadership to influence seasonal sales and assortment strategies.
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