Andreea Moise - Influencer Marketing Manager & Coordinator, The Hype Maven

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Work Background

Hype MavenFounder & Influencer Marketing Strategist

Jan. 2023Helping startups and midsize businesses build winning Youtube first influencer marketing programs: - Kickstarting and scaling influencer programs from 0 to 100% using over a decade of experience - Acting as an in-house influencer department working closely with any existing growth and marketing functions - Influencer marketing strategy & planning - using insights from 10k+ influencer collaborations - End-to-end influencer program management - using custom and personally developed frameworks and systems

FreelanceInfluencer Marketing Advisor

Oct. 2020From time to time I help brands and founders get unstuck with influencer marketing.

VEED.IOInfluencer Marketing Lead

May. 2023 - Mar. 2024Romania · Remote- Scaled Veed's influencer program from 0 to working with 90+ creators across YT, Tik-Tok and IG with 200+ videos live to date - 10mil+ targeted video views generated across platforms for the brand (CPMs ranging from 0.3 to 11) - Supported AI features launches with creator content > 1mil+ views generated in 30 days for Magic Cut alone - 1.6mil video views generated from YT long-form content to date with an avg 1.02% tracked CTR

BeducatedInfluencer Marketing Coordinator

Jun. 2021 - Apr. 2022- Took over the company’s influencer marketing and implemented processes that drastically reduced discovery, outreach and negotiation times - Grew the internal database from 4k to 8k highly niched creators across IG,YT,Tik Tok and podcast channels - Achieved a 50% increase in the number of creators signed each month by end of the year with 600+ creators signed across platforms - Supported with launching the brand’s Tik-Tok ad hit 2 million views in 3 months

PR HackerInfluencer Marketing Manager

Oct. 2020 - May. 2021- Revamped the influencer marketing capability with new processes, strategies and more efficient frameworks - Increased the internal roster by 1000+ creators across different verticals - Worked on accounts for different sized clients: Dabur, Bowflex, Birmingham World Games, Garden Remedies etc.

Dossier PerfumesSocial Media and Influencer Marketing Lead

Mar. 2018 - Sep. 2020Bucharest, RomaniaThe fair alternative to luxury perfumes. - Worked closely with the founder to conceptualize, develop, and design the product&brand, and the main marketing and content strategy - Recruited and trained the first core team across various departments: marketing, design, customer care etc. - 5 figures a month generated first year just from first-tier influencer attribution (UTMs and coupons) - Developed agile and efficient frameworks that allowed the brand to scale and budget for the best ROI/ per post - Created and implemented the brand’s ambassador program resulting in a 20-40% cumulative increase in signed creators each month and the generation of 15k content pieces in 2020 alone - Recruited and trained 8+ high-performing influencer specialists that helped build an internal creator database of 20k contacts and sign 1500+ creators for the brand

Charlotte LacroixMarketing Project Manager

Jul. 2017 - Mar. 2018Greater New York City AreaTook over the company’s marketing capability and all channels and grew the creator database from 3200 > 6000 - Achieved 30% increase in the number of creators signed and up to 50% increase in posting rates in the first 4 months - Created specialized creator-focused email campaigns that led to a 16% bump in OR and increased CTR

Madam GlamInfluencer Marketing Specialist

Feb. 2015 - Jul. 2017Greater New York City Area · Remote- Signed 400+ creators for the brand and grew/managed a portfolio of 2000 creators across YT and IG - Implemented the company’s first CRM and developed frameworks with direct impact in acc management and campaign management efficiency - Proposed and executed social media strategies that lead to up 50% increase in engagement