CitigroupVice President, ebusiness, New Channel Development, Innovation and Media
Nov. 2005 - Aug. 2007Digital Strategist for new customer acquisitions including product strategy, creative development, emerging channel development, media strategy and buying and innovation. Along with managing a multi-million dollar media budget for all credit card portfolios, I was responsible for developing and implementing new channel tests including using mobile, social media and new online products to acquire profitable customers.