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Work Background
pfsTECHHead of Regional Sales EU
May. 2025
TF Bank AB (publ)Country Manager
Mar. 2022 - May. 2025SpainAs Country Manager for Spain, I set up the business to work from no business with no presence in the country to multi product business. Also, I was in charge of the process to register TF Bank as a Spanish Branch in the Bank of Spain. Additionally, I was in charge of the Credit Card product launch in Italy as cross-border activity. and involved in the prospection of new markets. • Launched Consumer Loans in the market. Defined application process, product & pricing and involved in credit score rules definition and implementation, also establishing the pre collection and collection processes. • Launched Credit Cards in Spain & Italy. Defined customer application process, pricing and involved in credit score rules definition and implementation. • Registration of the Branch in the Bank of Spain being the representative in front of the authority.. Analysis of obligations and reporting needed. Coordination of all stakeholders. • Initial selection of the Credit Bureaus and services to be used in coordination with Credit & Risk department. Definition of KYC & Digital Signature processes and involved in the selection of provider and integration.
KíneoxHead Of International Business Development (EU - LATAM)
Feb. 2021 - Mar. 2022Madrid, Community of Madrid, SpainIn charge of the international business development and expansion of the company, with main focus on Europe and LatAm. Direct report to CEO. • Prospect new business opportunities within our current clients, with presence in other markets. • Define new target countries where to expand the company services. • Identify new markets needs and alternative payment methods to implement them and adequate the service offered through existing solutions. • Elaborate business proposals and negotiate terms & conditions of the contracts.
KineoxHead of International Expansion / Business Development
Feb. 2021 - Mar. 2022MadridIn charge of the international business development and expansion of the company, with main focus on Europe and LatAm. Direct report to CEO. • Prospect new business opportunities within our current clients, with presence in other markets. • Define new target countries where to expand the company services. • Identify new markets needs and alternative payment methods to implement them and adequate the service offered through existing solutions. • Elaborate business proposals and negotiate terms & conditions of the contracts.
IPF DigitalHead of Marketing & Sales
Oct. 2019 - Feb. 2021Madrid y alrededores, EspañaIn charge of managing marketing department, with 4 direct reports and a year budget of €10 MM. Direct report to CEO. • Define and supervise the marketing plan and media mix. • Define main KPI´s and follow up, according to budget assumptions. • Align the marketing strategy with business growth and brand goals. • Supervise communication plan and PR strategy. • Business growth by new revenue streams and new sales channels. • Define and run agencies pitch when needed, and contract negotiation with final ones. (Media and Creative) • Set goals and follow up media and creative agencies performance
IPF DigitalOperations Manager
Jan. 2018 - Oct. 2019Madrid, EspañaIn charge of Collections and Credit & Risk areas, after being promoted from business development position. Direct report to CEO. Debts Recovery & Collections Area: • Manage a team of 3 direct reports, plus 6 DCA´s with over 50 people working exclusively for our operation. • Budget forecasting and management over 1.7 Million Euros. • Responsible for processes and strategy definition, with constant international collaboration. Also, assessing Mexico market. • Relation with main companies in the market, and potential debts buyers, taking care of over 20 Million Euros debt portfolio and in charge of debt sale process. Credit& Risk Area: • Responsible for Spanish credit & risk strategy, being the main link between business operation and international credit & risk analysts. • In constant research of new credit assessment tools, to improve processes. • Monitor of main KPI´s, from customers repayment behavior, to P&L impact due to impairment calculations. • In charge of contact with main credit bureaus, reviewing
IPF DigitalChannel Sales Manager
Nov. 2016 - Dec. 2017MadridResponsible for business development by generating new partnerships with third companies. Direct report to CEO. • Business environment analysis, and research of potential partners. • In charge of negotiating and establishing commercial conditions. Retribution schema and bonus proposal. • Set up and monitoring main KPI´s. • 1 Million Euros budget forecast and management. • International collaboration and networking. • 25% of total new business was generated by new partners within 1 year.
byc comunicacionesSales Manager
Nov. 2015 - Nov. 2016Santiago, ChileIn charge of the entire sales team, formed by 9 account managers and 1 sales assistant. Responsible for multi-platform B2B sales in 4 business areas of the company (Gourmet, Fashion, Family and Weddings). Fairs: • Sale of exhibition area for 9 different trade shows per year, with a total of 14.000 sqm of exhibition and more than 750 exhibitors. • Generated sales over 500.000 Euros. • Increased international presence by 10% due to new agreements, with main international exhibitors. Digital: • Clients consultancy, focused on web site positioning, social media ads, community manager service and email marketing. • Digital services sales increased by 20% as consequence of new strategy definition. Magazines: • 33 magazines advertisements and editorial projects management. • Ad hoc proposals and negotiation with media agencies and SME´s..
ByC ComunicacionesSales Manager
Nov. 2015 - Nov. 2016Santiago, ChileIn charge of the entire sales team, formed by 9 account managers and 1 sales assistant. Responsible for multi-platform B2B sales in 4 business areas of the company (Gourmet, Fashion, Family and Weddings). Fairs: • Sale of exhibition area for 9 different trade shows per year, with a total of 14.000 sqm of exhibition and more than 750 exhibitors. • Generated sales over 500.000 Euros. • Increased international presence by 10% due to new agreements, with main international exhibitors. Digital: • Clients consultancy, focused on web site positioning, social media ads, community manager service and email marketing. • Digital services sales increased by 20% as consequence of new strategy definition. Magazines: • 33 magazines advertisements and editorial projects management. • Ad hoc proposals and negotiation with media agencies and SME´s..
FreelanceDigital Marketing Consultant
May. 2014 - Nov. 2015Santiago, ChileCertified as Independent Digital Marketing Consultant by WSI. Working as freelance, providing support and digital solutions to medium and big companies, as an external consultant. • Set up and optimization of Ads Campaigns in Google and Facebook. • Creation and optimization of Web Sites, implementing CRM using platforms as WordPress, Joomla, etc. • Community Management. • Email Marketing campaigns. • Competence analysis in SEO and SEM.
Grupo Intercom / Portal Online Matrimonios.clSales Manager / Country Manager
Jul. 2012 - Mar. 2015Santiago De ChileIn charge of all the actions to set up and grow the project in Chile, reporting directly to company CEO, and being the local company legal representative. • Initial prospection and set up of the project in the country. • Recruitment, training and management of sales team, formed by 4 account managers. • Sales strategy definition, pricing set up and business model development during the startup time. • International reporting and KPI´s follow up. Budget forecast and targets set up. • Constant collaboration across the organization and in contact with top management team. • 350.000 euros revenue by end of 2014. • Commercial agreements with 50% of key accounts.
Grupo Intercom / Web Site Matrimonios.clSales Manager / Country Manager
Jul. 2012 - Mar. 2015Santiago, ChileIn charge of all the actions to set up and grow the project in Chile, reporting directly to company CEO, and being the local company legal representative. • Initial prospection and set up of the project in the country. • Recruitment, training and management of sales team, formed by 4 account managers. • Sales strategy definition, pricing set up and business model development during the start up time. • International reporting and KPI´s follow up. Budget forecast and targets set up. • Constant collaboration across the organization and in contact with top management team. • 350.000 euros revenue by end of 2014. • Commercial agreements with 50% of key accounts.
Costa CrociereInternational Host
Dec. 2011 - Jun. 2012In charge of all the spanish guests on board. Public relations, travel talks and conferences, satisfaction follow up, final reports and presence in all the cocktails.
Costa Crociere S.p.a.International Host
Dec. 2011 - Jun. 2012In charge of all the spanish guests on board. Public relations, travel talks and conferences, satisfaction follow up, final reports and presence in all the cocktails.
IFEMACoordinador Programa Compradores Internacionales, FITUR Meetings&Events
Nov. 2010 - Feb. 2011MadridCoordination with TourSpain Agencies Worldwide. In charge of coordinating all duties at the Fair Technical Secretary of FITUR Meetings & Events. • Hotels assignments for all the participants. • Flights and transfers management. • Participants agenda creation and management. • Operations Assistance within entire event to all Hosted Buyers and TourSpain offices.
IFEMAInternational Hosted Buyers Programme, FITUR Meetings & Events
Nov. 2010 - Feb. 2011Madrid, SpainCoordination with TourSpain Agencies Worldwide. In charge of coordinating all duties at the Fair Technical Secretary of FITUR Meetings & Events. • Hotels assignments for all the participants. • Flights and transfers management. • Participants agenda creation and management. • Operations Assistance within entire event to all Hosted Buyers and TourSpain offices.
IFEMAAdministrative Assistant Financial Department, SERVIFEMA
Feb. 2010 - May. 2010Madrid Area, SpainAdministrative tasks related to financial department, SERVIFEMA. Invoicing, problem solving, extra services quotation and providing assistance to different trade fair areas from central department.
IFEMAInternational Hosted Buyers Programme, FITUR Congresses
Nov. 2009 - Feb. 2010MadridCoordination with TourSpain Agencies Worldwide. In charge of coordinating all duties at the Fair Technical Secretary of FITUR Meetings & Events. • Hotels assignments for all the participants. • Flights and transfers management. • Participants agenda creation and management. • Operations Assistance within entire event to all Hosted Buyers and TourSpain offices.
FreelanceProtocol and Events Coordinator
Jan. 2009 - Jan. 2012Madrid y alrededores, EspañaCoordination and organization of the protocol for different events. Management of the transfers, accommodation, assistance during the event. Weddings and private events.
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