Anca Leopea - Business Unit Leader, ALTEX Romania

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Work Background

ALTEX RomaniaBusiness Unit Director

Mar. 2023Bucharest, Romania

Self-employedSenior Marketing Consultant

Jan. 2023Bucharest

Freshful by eMAGChief Marketing Officer

Apr. 2021 - Jan. 2023Bucharest, RomaniaBuilding brand positionning and brand identity Define brand strategy to support marketing objectives Planning, managing and overseeing all marketing and advertising campaigns, in line with brand positioning. Align the organization around customer centricity. Create breakthrough customer offerings by experimenting with new technology platforms and alternative media. Devising new strategies to increase revenue. Play a leading role in creating and managing a plan to achieve sustainable profitable growth. Act as architect and steward of the brand by creating brand stories based on data insights.

DanoneBrand Manager Romania (Actimel Brand)

Jan. 2020 - Apr. 2021Bucharest, RomaniaIn charged with multi yearly strategy of the assigned brand. Full owner of the business, coordinating cross functional teams to deliver business growth. Responsible for the implementation of all the campaigns based on local needs and managing connections with all media, digital, creative agencies cross countries.

DanoneBrand Manager Romania & Bulgaria Actimel

Jul. 2019 - Dec. 2019Bucharest, RomaniaDefinition of the best working business strategy Romania and Bulgaria for Actimel Brand, ensuring sustainable NS growth, based on Cluster Actimel strategy and local insights. Coordinate localisation of execution of ATL and BTL. Keep contact with internal/external stakeholders. Contribute to the activity management with forecast and activity management. Understand Actimel relevant Global and Local trends and insights. Brand Management: Lead and manage related campaigns from idea to implementation. Provide key selling tools. Own related part of brand scorecard, recommend target/track/evaluate and prepare actionable recommendations. Brand Performance: In market performance Portfolio and Pricing decisions AnP planning Defining and executing best media strategy Adapt/Develop product solutions to meet brand objectives.

Caroli Foods CariereBrand & Category Marketing Manager

Apr. 2017 - Jun. 2019Bucharest, RomaniaAnalyzing brand positioning in the market and crystallizing targeted consumers insights Provide the vision, mission, goals and strategies for the assigned categories Translate brand strategies into brand plans, brand positioning and go-to-market strategies Establish performance specifications, cost and price parameters Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues Oversee marketing and advertising activities to ensure consistency with product line strategy Monitor product distribution and consumer reactions

Caroli Foods CariereJr. Brand &Category Marketing Manager

Dec. 2014 - Mar. 2017Bucharest- Providing the client with customer focused insights regarding the product and category. - Creating and developing a long term plan and strategy for development of the category. - Becoming a leader in category ranging, pricing and promotions across customer channels. - Leading category management projects to optimise ranges and related merchandising. - Becoming a leader in category ranging, pricing and promotions across customer channels. - Create trend forecasts and implement sales plans - To develop and to sustain media plan & media relationship

Caroli Foods CariereCorporate PR Coordinator

Jul. 2014 - Dec. 2014- Manage key projects regarding events and communication critical to essential functions of CEO - Sales & MKT reports and presentations - PR managing - Manages press release - Digital campaigns - Plans, coordinates and ensures CEO's schedule - Corporate events planning

Caroli Foods CariereCEO Executive Assistant

Jul. 2013 - Jul. 2014- Manage key projects regarding events and communication critical to essential functions of CEO - Sales & MKT reports and presentations - PR managing - Plans, coordinates and ensures CEO's schedule - Events planning

Bravo International HoldingAccount Manager

Aug. 2011 - May. 2013Bucuresti- Budgeting & forecast for Area Sales Managers - Client service - contracts, orders, deliveries - Monitoring of the contracts, the accounts and the Area Sales Managers - Planning of marketing needs

LAURENT TOURETTE HAUTE COIFFURE PARISAdministrative Manager

Feb. 2010 - Jun. 2011Bucharest, RomaniaMaintains administrative staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure work environment; developing personal growth opportunities. Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures. Provides supplies by identifying needs for reception, switchboard, mailroom, and kitchen; establishing policies, procedures, and work schedules. Provides communication systems by identifying needs; evaluating options; maintaining equipment; approving invoices. Purchases printed materials and forms by obtaining requirements; negotiating price, quality, and delivery; approving invoices. Completes special projects by organizing and coordinating information and requirements; planning, arranging, and meeting schedules; monitoring results.

TEAM PROIECT INGENIERIEOffice Manager

Apr. 2008 - Sep. 2009Bucharest, Romania-Using a range of office software, including email, spreadsheets and databases; managing filing systems; -Developing and implementing new administrative systems, such as record management; -Recording office expenditure and managing the budget; -Organising the office layout and maintaining supplies of stationery and equipment; maintaining the condition of the office and arranging for necessary repairs;