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Work Background
Alfaparf MilanoCommunication and Digital Coorditator
Mar. 2023 - Jan. 2025São Paulo, São Paulo, Brazil• Coordenadora de Comunicação no Grupo Alfaparf, liderando estratégias de comunicação para um portfólio de seis marcas.
• Desenvolvimento e implementação de campanhas de comunicação integradas para fortalecer a presença de mercado das marcas.
• Repaginação da comunicação das marcas do grupo em âmbito nacional..
• Criação e supervisão de conteúdo para canais digitais, incluindo redes sociais, websites e newsletters.
• Colaboração com equipes de marketing para alinhar mensagens de marca e estratégias.
• Coordenação de eventos e iniciativas de relações públicas para promover a visibilidade das marcas.
• Monitoramento de tendências de mercado e feedback dos clientes para ajustar as estratégias de comunicação.
• Estabelecimento de parcerias estratégicas com influenciadores e veículos de mídia relevantes.
• Análise de métricas de desempenho para otimizar as iniciativas de comunicação.
• Experiência em gestão de crises e resolução proativa de problemas de comunicação.
Iguatemi S.A.Coordenadora de Marketing
Aug. 2022 - Mar. 2023São Paulo, São Paulo, Brazil• Planejar, executar e divulgar ações para gerar fluxo e incremento de vendas dos
lojistas presentes no shopping.
• Gestão do budget da área.
• Gestão da equipe de serviços e atendimento ao cliente (SAC).
• Crise (atuação nas frentes de comunicação, lojistas e atendimento a clientes
junto a gerente de MKT e time corporativo).
• Produção de relatórios de performance das ações de marketing.
• Coordenação dos eventos e promoções do empreendimento (desenvolvimento
de eventos próprios e implementação de eventos corporativos).
• Gestão da Assessoria de Imprensa para elaboração de pautas.
• Aprovação de releases e ações com influenciadores.
• Produção de conteúdo: definição de pauta para redes sociais e calendário de
comunicações do shopping.
BRAÉMarketing Coordinator
Jan. 2022 - Jul. 2022São Paulo, São Paulo, Brazil• Gestão de time de mais de dez pessoas.
• Respondo diretamente ao CEO.
• Definição e acompanhamento de metas para cada membro do time.
• Montagem de boards do Instagram.
• Aprovação de conteúdos (stories, impressões, plotagens, etc).
• Coordenação e relacionamento com influencers e assessorias (15 em média).
• Coordenação de eventos e shootings. • Suporte à área de desenvolvimento e inovação de produtos.
• Controle de budget do departamento.
• Apresentação de resultados.
• Planejamento de ações e estratégias de Marketing. • Suporte e comunicação com todos os times da empresa.
BRAÉ Hair CareMarketing Analyst
Mar. 2021 - Jan. 2022São Paulo, São Paulo, Brazil• Coordination of Events and Shootings;
• Development of activation materials such as gifts, accessories and packaging;
• Organization and assembly of new stores;
• Execution of activations with influencers, professionals and beauty salons;
• Coordination and relationship with influencers;
• Creation of briefings for influencers and professionals;
• Relationship and negotiation with suppliers and partners;
• Research and analysis of references and competitors;
• Ensure the communication unit at the different points of contact of the brand;
• Monitoring of the department's budget and costs;
• Presentation of influencers, seeding and events results;
• Support to all marketing routine;
UberPeople Development Analyst - LatAm
May. 2019 - Jan. 2020São Paulo, São Paulo, Brazil• Organization of the training agenda (70 / year).
• Room organization and reservation, contact with suppliers, contact with participants.
• Support participants, solving problems and doubts about the program (Latam).
• Performing daily maintenance of the website, reporting bugs, supporting users and analyzing subscriptions, cancellations and room capacity.
• Organization of all POs and Invoices for payment of each supplier with the finance department.
• Send all the material for advertising the program.
• Production of email marketing and arts of the program.
• Organization and presentation of onboarding for the new hires once a month.
• Disseminate the culture and the values of the company.
• Support new employees during the first weeks of work.
• Execution of supplier’s contracts with the legal area.
Victoria's Secret PinkSales Specialist
Mar. 2018 - Oct. 2018Toronto, Ontario, Canada• Customer service, understanding the needs of each of them, through conversation and body language.
• Organization of the fitting room, always keeping clean, inspected, and fragrant, keeping into the brand standards, in order to the customer have the best experience possible
• Support and organization of events that the store held.
• Organization of the store for collection change, setting up the displays according to the guide sent by the head office (visual merchandising)
MAC CosmeticsMarketing Analyst
Jan. 2017 - Dec. 2017São Paulo, São Paulo, Brazil• Coordination of events throughout Brazilian territory (250 / year)
• Analytical presentation of event results (ROI, sale of a common day vs the day of the event, number of participants, etc).
• Tender evaluation and negotiation with suppliers according to the budget
• Conducting alignment meetings with suppliers.
• Monitoring the production of scenarios and event structures, as well as assembly and disassembly.
• Organization and coordination of some back stages of São Paulo Fashion Week.
• Production of promotional materials, near the purchasing team.
• Planning individual actions with stores to attract a specific audience.
• Preparation of analysis of the impact of the company's posts on social networks compared to competitors.
• Preparation of training presentations for all stores.
• Organization of small to large corporate events, online and in person.
• Support of all managers of the 65 stores all over Brazil.
MAC CosmeticsMarketing Intern
Feb. 2015 - Dec. 2016São Paulo, São Paulo, Brazil• Organization of the logistics of sending promotional action materials for stores.
• Writing texts on social networks of the brand and the insertion of products in Link Da Bio on Instagram in all posts.
• Preparation of training presentations for all stores.
• Approval of translation and sync of subtitles on the brand videos.
• Creation and adaptation of arts in Photoshop, InDesign and Illustrator for networks, event invitations, and visual merchandise.
• Evaluation and reorganization, when necessary, of the visual merchandise of the stores according to the head office guides.
• Organization of small to large corporate events, online and in person.
• Communication with all stores in Brazil, supporting managers with possible questions regarding guidelines and events (total of 65 stores)
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