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Work Background
Board Member
La French Tech ManilaBoard Member
Dec. 2023
Managing Director
Dot Digital PhilippinesManaging Director
Sep. 2018PhilippinesDot Digital Philippines is a digital marketing agency built with the future in mind. At Dot, we merge data and creativity to provide clients with innovative solutions that drive tangible results.
Digital Manager
ODV CreativeDigital Manager
Jan. 2017 - May. 2018My responsibilities include creating holistic digital campaign strategies, creating end to end digital marketing solutions, digital media planning, programmatic planning and buying, and social media campaigns for our clients to help them manage and reach their marketing and sales KPI's.
Digital Assistant Manager
ODV CreativeDigital Assistant Manager
Aug. 2016 - Dec. 2016Created and executed strategies and campaigns directed towards social media.
Digital Marketing Manager
SEVENFRIDAY AGDigital Marketing Manager
Aug. 2015 - Aug. 2017PhilippinesMy responsibilities included developing a social media strategy for Sevenfriday Philippines and implementing it to reach the brand's online KPI's. We were consistently in the top 3 of the best-performing country pages globally.
Category Merchandise Manager
SM AccessoriesCategory Merchandise Manager
Jun. 2012 - May. 2015My responsibilities included creating monthly style guides and quarterly trend forecasts, choosing merchandise assortment, managing PO creation and orders, allocating merchandise, pricing, sales planning, managing and monitoring inventory, and creating category analytics. I led my assigned category to a consistent double digit growth and created dynamic promotional strategies to boost category productivity.

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