Jamie Ferrell - Strategic Marketing and Communication, Disrupt Design

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Work Background

Sun Country Sports CenterStrategic Marketing Consultant

May. 2024Gainesville, Florida, United StatesSun Country Sports Centers is a multi-use sports facility with a 35+ year reputation for excellence in Gainesville, Florida. It offers specialty programs like Gymnastics, Dance, and Rock Climbing, as well as licensed after-school and pre-school programs. As a Strategic Marketing Consultant, I am responsible for providing guidance on Strategic Marketing Leadership Initiatives, Content Creation and Process Management, Email Marketing, and Social Media Management.

The UnSchool of Disruptive DesignMarketing Specialist

Aug. 2016I am currently contracted with The UnSchool of Disruptive Design, a social enterprise founded by Dr. Leyla Acaroglu, designer, sociologist, TED presenter, and 2016 UNEP Champion of the Earth. The UnSchool is a global experimental knowledge lab for impact-driven change agents who want to learn how to create positive social and environmental change. We teach systems thinking, sustainability, and design through the Disruptive Design Methodology. Here are some of the things I do: - Collaborate with the Lead Designer/Art Director to develop online courses, toolkits, ebooks, and supplemental curriculum materials for a range of sustainability, applied systems thinking, and circular economy topics for adult learners - Measure KPIs and collect user feedback to perform trend analysis, inform strategy, and create impactful communications & sales campaigns related to course offerings and commissioned projects - Write short-form (social media and ads), medium-form (email campaigns), and long-form (articles and blog posts) copy that distills complex ideas into digestible content, often using empathy and storytelling to make connections - Design marketing campaigns to promote brand events and initiatives - Leverage storytelling for positive change in marketing communications via alumni interviews - Manage social media accounts for Facebook and LinkedIn - Manage email marketing through automated funnels and intermittent campaigns for sales, product launches, announcements, and blog posts - Iterate brand strategy based on ongoing trend analysis from various data points, including SEO keywords - Write and distribute press releases to various media outlets specific to respective campaigns - Edit the CEO's personal projects and articles - Research current sustainability trends and events to support the development of communications collateral

Atlanta Leadership ConsultingMarketing Communications Manager and Instructional Designer

Jun. 2022 - Jan. 2024Atlanta, Georgia, United StatesSummary: Atlanta Leadership Consulting supports impact-driven leadership through authentic executive coaching and development, community-building initiatives, and equitable innovation. I worked closely with the Principal Consultant across multiple functions and with her other consulting collective, SageD Consulting DBA Atlanta Leadership Consulting. Featured Projects & Respective Responsibilities Southern Sustainable Agriculture Research & Education (SSARE) | Sept. 2023-Jan. 2024 - Spearheaded a yearlong DEI audit & training initiative for SSARE’s Administrative Council, designed to identify key areas of improvement for equitable grantmaking - Designed and executed a comprehensive, phased-approach DEI audit - Utilized project management software (Asana) to track progress, manage deadlines, and ensure on-time, under-budget client deliverables - Engaged in monthly client-facing project management meetings - Fostered partnerships with external sustainable agriculture experts and organizations to maintain alignment with best practices and emerging trends Spelman College | Dec. 2023 - Designed a 4-hour team-building training session for the Spelman Technology Services team with the end goal being to improve cross-team collaboration Forsyth Farmers Market | Sept. 2023-Dec. 2023 - Designed and led engaging training sessions for the Forsyth Farmers Market Board of Directors, focusing on deepening the board's understanding of systemic racism in agriculture and market spaces - Utilized a variety of instructional strategies to cater to diverse learning styles, ensuring all participants could engage with and absorb complex concepts and practices - Facilitated open and respectful dialogue among board members, encouraging reflection on personal biases and the cultivation of allyship within the farmers market community

Primal 7Social Media Manager

Mar. 2020 - Aug. 2021- Strategically crafted, refined, and published engaging social media content, driving brand visibility and audience interaction - Analyzed social media metrics and used data-driven insights to optimize content strategy, resulting in increased engagement and follower growth - Managed and grew the brand's online community through regular interaction, responding to comments, and addressing customer inquiries promptly - Collaborated with cross-functional teams including design, product, and customer service to create cohesive and comprehensive social media campaigns - Planned and executed paid social media advertising campaigns, optimizing for KPIs such as click-through rates (CTR) and return on ad spend (ROAS) - Created and maintained a social media content calendar to ensure consistent posting and alignment with overall marketing strategies and promotions - Conducted market research and monitored industry trends to identify opportunities for content innovation and audience engagement - Orchestrated influencer partnerships and collaborations, expanding brand reach and credibility within target demographics - Developed and implemented successful email marketing campaigns for program launches and flash sales, significantly boosting engagement and conversion rates - Designed and optimized targeted email funnels tailored to various customer segments, enhancing user experience and increasing retention - Guided and mentored the ad specialist, ensuring all copy adhered to brand tone and style, resulting in cohesive and compelling messaging across platforms - Actively engaged with customers through interviews, gathering insights to create customer-centric content that resonates and builds strong community connections

EnergySolutionsQuality Assurance Supervisor

Aug. 2014 - Jan. 2016Erwin, Tennessee- Managed comprehensive Quality Assurance (QA) program with direct responsibility for all QA functions to include: audits/assessments, supplier audits/assessments, corrective action program, non-conformance program, surveillance program - Performed industrial and nuclear supplier audits for addition/retention on Approved Suppliers List Wrote 30+ audit reports with detailed findings and recommendations, respective to industry regulations - Assisted corporate assessment team with site internal assessments - Verified effectiveness of corrective actions & wrote accompanying reports - Assisted functional managers in self-assessments and programmatic development - Led Continuous Improvement initiatives such as increased oversight and employee incentive programs - Facilitated Process Review meetings and update procedures/training aids, based on results - Led causal investigations for corrective action program - Created & facilitated QA-related training for management and functional groups - Reviewed purchase orders and ensure quality requirements are met during procurement process - Analyzed trends & created trend reports respective to QA-specific data

EnergySolutionsDocument Control Manager

Aug. 2014 - Jan. 2016Erwin, TN- Managed comprehensive Document Control program with direct responsibility for all respective functions to include: document issuance, retention, storage, and destruction - Wrote, revised, and issued all facility procedures, work instructions, and technical basis documents - Updated company-wide database with current document revisions - Assisted functional managers by providing training and oversight for their respective department’s specific documents - Ensured records were captured and retained in accordance with regulatory requirements - Initiated & managed the transition to electronic-based record storage

FluorQuality Assurance Analyst

Jan. 2011 - Dec. 2013 Subcontractor Oversight Responsibilities ●Conducted 30 (lead 12) Quality Management Systems Evaluations (audits) to ensure performance matched the standards written in their Quality Control Plan (QCP) ●Wrote intensively-detailed audit reports with accompanying Corrective Action Plans (CAPs) ●Tracked CAP milestones and performed CAP Verifications to ensure follow-up and provide accountability ● Assisted Subcontractors in creating their QCP ●Analyzed QCPs to determine their effectiveness and ability to provide a successful Quality Management System ●Approved or rejected QCPs with explanation and/or justification ●Performed management assessments as both preventive and reactive measures ●Formed and maintained strong relationships with Subcontract Administrators Quality Assessment Responsibilities ●Conducted management assessments with Functional Area Managers (FAMs) to ensure contractual compliance, analyze weaknesses, and create continuous improvement opportunities ●Created technical writing training and trained management ●Wrote reports and created presentations that used data analysis to trend and summarize findings ●Briefed and suggested improvement recommendations to Senior Management ●Provided follow-up support for accountability and to ensure improvements were implemented Process Engineering Responsibilities ●Analyzed processes in their entirety to identify gaps in processes process owners ●Created, edited, and published Process Flow Maps (PFMs) Quality Oversight Responsibilities ●Created Quality Surveillance Reports (QSRs) in accordance with the Performance Work Statement (PWS) for technicians ●Assessed and analyzed QSR improvement opportunities ●Reviewed nonconformance reports and follow-up reports to determine cause codes and trend data ●Ensured that all QSRs complied to government regulations ●Updated QSRs based on changes to regulations