Andrew Rodenbach

Director of Marketing @O+

🔥 Startup Founder💸 Marketing✔️ IT💼 C-level Executive🧨 Consulting🧮 EducationAffiliate MarketingBrand Marketing ManagerInfluencer Marketing ManagerGrowth HackerProject ManagerExecutive CoachAdvisorAssociateEngagement ManagerAssociate PartnerMarketing DirectorCMOProduct Consultant

Innovative Marketing Director with expert-level affiliate experience, and a knack for crafting killer strategies that drive sales and boost brand visibility across multiple platforms. Passionate about crunching numbers, fostering win-win partnerships, and aligning campaigns with big-picture marketing magic. Master of budget jujitsu and compliance wizardry, with a talent for turning data into dynamic growth. Known for my collaborative spirit and ability to transform bold ideas into blockbuster results, I’m all about creating epic wins for brands and partners alike. 12+ Years E-Commerce Marketing 11+ Years Performance + Affiliate Marketing 8+ Years Team Leadership 6+ Years Department Growth & Leadership 10+ Years Brand & Product Growth Strategy Brand Management Highlights: The North Face - Corkcicle - Hugo Boss - Rag & Bone - Hickory Farms - Noggin (Nickelodeon) - Tony Robbins - Aramark - On-running (clouds) - Ripley’s Believe It Or Not - ONNIT - BPI Sports - Eye Buy Direct - O+ (OPositiv.com) - Pace Morby’s Subto & Gator Method - SquadUp Summit

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Work Background

O PositivDirector of Affiliate Marketing

Jan. 2023Santa Monica, California, United StatesStrategic Planning and Execution: ● Develop and implement comprehensive aliate marketing strategies to drive sales and brand growth. ● Identify and recruit new aliate partners to expand the aliate network. Performance Analysis and Optimization: ● Monitor and analyze aliate performance metrics to optimize campaigns and achieve KPIs. ● Conduct regular reviews of aliate marketing activities to identify areas for improvement. Relationship Management: ● Foster strong relationships with key aliate partners, ensuring eective communication and collaboration. ● Negotiate terms and agreements with aliate partners to maximize profitability. Marketing Collaboration: ● Work closely with the marketing team to align aliate campaigns with overall marketing objectives. ● Collaborate on content creation, promotional materials, and campaign launches to support aliate ● activities. Budget Management: ● Manage the aliate marketing budget, ensuring ecient allocation of resources to maximize ROI. ● Track expenses and report on financial performance of aliate programs. Compliance and Reporting: ● Ensure compliance with legal and regulatory requirements in all aliate marketing activities. ● - Prepare and present detailed reports on aliate program performance to senior management.

New Reach EducationDirector of Affiliate Marketing

Jan. 2023 - Dec. 2024United StatesStrategic Planning and Execution: ● Develop and implement comprehensive aliate marketing strategies across seven distinct brands under New Reach Education. ● Tailor aliate strategies to each brand’s unique market and audience while maintaining alignment with overall corporate objectives. Performance Analysis and Optimization: ● Monitor and analyze performance metrics for each brand’s aliate program to optimize campaigns and achieve KPIs. ● Conduct regular reviews of aliate marketing activities across all brands to identify areas for improvement. Relationship Management ● Foster strong relationships with key aliate partners, ensuring eective communication and collaboration across multiple brands. ● Negotiate terms and agreements with aliate partners to maximize profitability for each brand. Brand Collaboration: ● Coordinate with each brand’s marketing team to align aliate campaigns with overall marketing objectives. ● Collaborate on content creation, promotional materials, and campaign launches to support aliate activities for all brands. ● Oversee the execution of aliate marketing campaigns where brands act as aliates for each other, creating a mutually beneficial network. ● Ensure seamless integration and cross-promotion among brands to maximize exposure and engagement. Network Tracking Coordination, Implementation, and Launch: ● Coordinate with the development team to launch the Impact Network, integrating clickstream tracking through unique online > oine > online sales funnels. ● Develop and implement strategies to optimize the sales funnel, enhancing conversion rates and overall sales performance.

WITHINDirector of Affiliate Marketing

Jan. 2022 - Dec. 2023United States

Gen3 MarketingDirector

Jun. 2021 - Sep. 2022Orlando, Florida, United StatesDirector of Affiliate Marketing for AffiliateManager.com & Gen3 Marketing

Gen3 MarketingSenior Strategic Account Manager

Jan. 2020 - Jun. 2021Orlando, FloridaDirector of Affiliate Marketing for AffiliateManager.com & Gen3 Marketing

AffiliateManager.comSenior Account Executive

Mar. 2016 - Jan. 2020Orlando, Florida, United States

Faceless TechnologiesCreative Director / Project Manager

Jul. 2014 - Apr. 2016orlando, floridaDay-to-day responsibilities: - Lead client meetings to determine their wants and needs, and come up with creative, budget conscious solutions. - Leading white-board meetings to come up with potential solutions within the team. - Concepts and idea development to brand/re-brand, market, and promote clients' businesses, products, and services. - Leading clients through the marketing process including but not limited to: Introduction, Sales, Solutions, Proposal/Estimates & Invoicing, Project Implementation & Delivery, Review, and Reporting. - Creative/Formal writing for blogs, sales material, marketing material, websites, employee manuals, paperwork, advertising campaigns, commercials, story boards, etc. - Training and On-Boarding new team members. - Advising and Consulting Clients on new businesses or products as well as restructuring current businesses and products. - As well as many other tasks and jobs. As with most of our team members I wear multiple hats and work hard to make sure everything within the office, and with our clients is handled to the best of our abilities. Industry Leading Marketing : Design : Web : Print : Direct Mail : SEO : Public Relations Email: Andrew@Faceless.us Direct: (800)357-1299 Ext. 224 Orlando, Fl Office: (407)900-MKTG (6584) Miami, Fl Office: (305)741-MKTG (6584) Colorado Corporate HQ: (303)357-2375 Toll Free: (800)357-1299 (Ext.224) Toll Free Fax: (800)357-9776 www.FacelessTechnologies.com www.MarketingDoesWork.com twitter.com/WeAreMarketing

Bill Madonna Golf AcademyDirector of Marketing and Sales

Sep. 2012 - Jul. 2014orlando, florida areaDesigned and directed a full rebranding from the ground up including the websites, logos, promotional materials, programs, advertising, social media, search engine optimization, etc. Controlled day-to-day marketing outreach, design, and implementation. Set and carried out potential client meetings, potential partner meetings, and vendor meetings. Oversaw sales programs, and generated new lead sources. Designed promotional and presentation videos, images, PDFs, Docs, programs, printed materials, and commercial presentations.

Marriott Vacations WorldwideMarketing

Sep. 2011 - Sep. 2012Orlando, Florida Area-Marketing of the Marriott brand of vacation ownership. -Painting the picture of a vacation ownership that can really work, and be extremely advantageous. -Finding and setting up presentations with potential clients. -Selling myself every day as a representative of the brand of the organization.

Expedia Local ExpertSupervisor of Sales/Lead Concierge

Mar. 2010 - Sep. 2011Orlando, Florida AreaManaged a team of sales driven concierge at 3 of Orlando's largest hotel chains. I personally helped hire, train, and generate our staff, keep them motivated, and help meet and maintain sales goals. Reached monthly/quarterly top sales rep multiple times, and oversaw 4-5 sales reps that were able to reach top monthly sales reps and 1-2 quarterly top sales reps. I helped elevate my locations to the highest levels of customer service and sales in the company.