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Work Background
Burch + HowardFounder/Strategy Director
Feb. 2017 - Jan. 2021Washington D.C. Metro AreaAn award-winning and measurably successful Strategic & Creative Marketing team that started collaboration in 2012, we honed a niche for ourselves in Events. We helped b2b Clients and Associations develop unforgettable brand experiences, find inroads to new markets, and reach their goals through strategic and creative solutions. And always went above and beyond for the cause.
Frank. Strategic MarketingDirector of Account Services
Apr. 2012 - Jul. 2016Washington D.C. Metro Area• Built a Strategic Planning Division for a boutique creative agency, expanding its service offerings to current clients and fostering new business growth. • Developed Creative Strategies and Strategic Marketing Plans for all Agency accounts: National & International Events, Associations, and b2b Clients. • Conducted Research: Primary, Secondary, Competitive, Market, Audience. • Performed all Data Analysis to extract genuine insight for the formulation of plans and creative; translate raw data into actionable direction for all staff. • Conducted Post-Tactical Deployment and Post-Campaign Analyses to determine successes and ROI. • Communicated effectively with all departments to ensure comprehensive understanding of client goals. • Established Client marketing budgets and develop monthly reconciliations. • Conductednew business and corporate development efforts: research prospects, pitch agency capabilities, develop proposals and devise new revenue streams for overall agency profitability. • Established agency staffing plans and resource allocation.
LPL ConsultingMarketing Strategist & Planner / Events Planner, Director, and Marketer
Jan. 2005Washington D.C. Metro AreaI work with both agency-side and client-side businesses to help them grow. I'm an intuitive business person with an entrepreneurial spirit, yet have a deep passion for research and developing data-driven insights. Some things I've done include: - Agency repositioning, branding and re-organization - Pinch hitting as a senior-level Account Director & C-Suite liaison - New Business plan development, Prospecting and Lead Generation - Proposal writing and pitch development - Database development - Positioning/USP Development/Branding: market research, competitive research & analysis, primary/secondary research - Creative Strategy development: uncover positioning that will speak to prospects and provide creative direction and branding solutions - Planning: create roadmaps to growth and goals through integrated, multi-platform, micro-targeted marketing campaigns - Event Ideation & Production: branding, logistics, on-site management
MGH, Inc.V.P., Corporate Development Director and Account Director
Aug. 1998 - Dec. 2004Rose quickly through this advertising agency, starting as an Account Executive and leaving as Vice President of Corporate Development. My work was instrumental in landing many multi-million dollar long-standing accounts and helped to grow the agency by almost 40%.
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