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Work Background
CALIFORNIA ASSOCIATION OF REALTORS®Senior Transaction and Training Supervisor
Sep. 2023Los Angeles, California, United States
CALIFORNIA ASSOCIATION OF REALTORS®Transaction and Training Supervisor
Jan. 2021Los Angeles, CAAs a dedicated professional at the California Association of Realtors® (CAR), I currently serve as a key figure in training and supporting the extensive network of over 180,000 Realtor® members spread across California. My role revolves around ensuring their proficiency in using the software platform essential for real estate contracts and transaction management. Additionally, I play an integral part in formulating, implementing, and managing Membership Marketing Plans and Strategies, from conception to execution, to drive membership growth and engagement. Remaining informed about the latest real estate technology and market trends, I proactively identify opportunities for leveraging these changes to the organization's advantage. My deep understanding of the real estate industry enables me to be the voice of the customer, providing valuable insights to facilitate business, product, and marketing decisions.
CALIFORNIA ASSOCIATION OF REALTORS®zipForm® Product Coordinator
Mar. 2018 - Jan. 2021Los Angeles, CA
Zymurgy Brew Works and Tasting RoomSocial Media and Communications Manager
Jan. 2017 - Jul. 2019Torrance, CAAs the Social Media and Communications Manager, I led the development and execution of content strategies for multiple social platforms, ensuring a cohesive brand voice and persona. I was dedicated to fostering meaningful engagement with our online community and served as the primary point of contact for public relations at the brewery. My expertise in digital marketing allowed me to analyze and optimize existing strategies, maximizing the effectiveness of each campaign. I also managed all paid and organic advertising across online channels and platforms, delivering impressive results. In addition to my strategic responsibilities, I produced all digital media content, including photography and video, to showcase the brewery's unique brand and offerings.
Barshay Real Estate, Inc.Realtor/Real Estate Project Coordinator
Jan. 2015 - Mar. 2018Manhattan Beach, CAIn my previous role, I was responsible for conducting thorough evaluations and analyses of commercial income properties prior to taking them to market. I meticulously prepared supporting documentation that was then distributed to cooperating brokers and prospective buyers. In addition to my valuation expertise, I also designed and executed strategic marketing plans that effectively generated leads and new business for the company. My focus on building strong client relationships allowed me to facilitate seamless and efficient real property transfers for investors.
First Manhattan RealtorsReal Estate Marketing Coordinator
Jan. 2014 - Apr. 2015Manhattan Beach, CAAs a key member of the Executive team at First Manhattan Realtors, I provided exceptional support by managing expenses, maintaining calendars, creating client lists, and overseeing office administration. I took a proactive approach to digital marketing, creating online advertising campaigns and drafting press releases to boost brand recognition and drive traffic to our social media platforms. Additionally, I organized efficient and productive administrative support for the President and Principal Executives, ensuring that all client events and team projects were executed flawlessly. My strong attention to detail and exceptional communication skills allowed me to review and update correspondence, proposals, letters, memos, reports, and presentations with speed and accuracy.
E Real Estate CorpMarketing Director
Jan. 2012 - Apr. 2014400 Torrance Blvd Redondo Beach, CA 90277As marketing director, I managed numerous administrative functions including agent recruiting and orientation, as well hiring and training support staff. In addition to providing exceptional support to the executive board of directors, I was responsible for designing and executing professional print and online marketing campaigns. I also managed numerous projects, collaborate with agencies and team members to develop new and innovative branding techniques for our advertising/social media campaigns. Much of my efforts were in pursuit of capitalizing on new exposure – while increasing brand recognition and growing our online presence. My goal was to always provide organized, efficient and productive administrative support for key executives. These duties included set-up and preparation of documents for meetings to ensure leadership was well prepared and ready to service client needs. In my experience as marketing director I built and led a highly effective office support team by hiring, training and overseeing team members. I prided myself on handling correspondence, reports, presentations, and memos with speed and accuracy.
Keller Williams RealtyReal Estate Agent
Nov. 2009 - Jul. 2012As a full time real estate agent, I successfully assisted buyers & sellers in the sales & acquisition of real property, closing over $2MM in volume by developing strong relationships while gaining customer loyalty, referrals and retention. My marketing efforts utilized innovative technology to generate prospective buyer/seller leads, a must in this technology driven industry. During transactions I ensured contracts and escrow paperwork were submitted in a timely and accurate fashion – continuously multi-tasking to negotiate terms and maintain numerous transactions at once.
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