isango!Senior Product Manager
Jul. 2019Key Responsibilities:
1. Redefining product usability with a mobile-first, UX-driven approach for both B2B and B2C users.
2. Developing product strategy and roadmap; Market research with SEO keywords, and user research to build a niche cruises microsite.
3. Setting up the PMO, product management department – processes, workflows & tools to streamline the product delivery process.
4. Leading end to end agile delivery of 15+ mid-large-sized projects with product inception, UX/UI design, QA testing, deployment, A/B Testing, launch, and data analysis. KEY MILESTONES:
1. Re-launched business websites (UX/UI) leading to an increased conversion by 15%.
2. Redefined product booking and checkout funnel.
3. Re-strategised cross-sell algorithm that increased business revenue growth.
4. Led end-to-end delivery of features like QR codes, elastic search, payment gateway, merchandising filters, white-label solutions, route maps, customer review and upsell strategy.
5. Planning and leading multiple third-party Tech API integrations and automation that reduces business costs by 15%
6. Led end-to-end integration from pitch to strategy, to the final set-up and launch of the Intercom chatbot automation that reduced customer support queries by 60%. 7. Led strategy and design for re-defining the blog, marketing-driven pre-departure emailers, and newsletters - increased customer retention by 5%