Ana Maria Nitu

Expert Digital Content Specialist @PPC Romania

Content CreationPublic relations specialistCommunity ManagerInfluencer Marketing ManagerFacebook🐦 DesignDirector of PhotographyTVCommunications ManagerLinkedInInstagram🧨 ConsultingTikTok🧮 EducationMagazinesScreenwriterYouTubeCommunity Platforms💸 MarketingDirectorProducerCameraman📝 Influencer or BloggerFilm EditorAssistant EditorVideo EditorPhotographer🎥 EntertainmentJournalistEditorCopywriter

I am a highly skilled digital content specialist currently working at PPC Romania, one of the biggest energy companies in Romania. I am an expert in developing and implementing comprehensive digital content strategies to enhance brand visibility and user engagement. With an impressive experience in creating content (photos and videos) and social media management, I am well-versed in leveraging various digital platforms to optimize content reach and impact.

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Work Background

PPC EnergySenior Digital Content Specialist

Oct. 2023

Enel RomâniaDigital Specialist

Aug. 2020 - Oct. 2023Bucharest, Romania▪ Manage all social media channels by creating content in line with the business strategy. ▪ Manage over 80 google my business profiles for the Enel shop network and the online map on the website. ▪ Provide evaluation and recommendations for future public relations and social media actions ▪ Manage the communities on each social channel and on google my business profiles. ▪ Organizing photo, video, and livestreaming sessions to create original video content for different campaigns. ▪ Manage the social presence of the brands (Enel, Enel Green Power, Enel X, Enel X Way and E-Distributie) at events. ▪ Coordinate the partnerships with media influencers, bloggers, vloggers that support the Enel Group brand e.g market events, commercial events, contracts, branding, speaker’s preparation, and content materials. ▪ Manage and monitor social media activities to prevent crisis and missteps in relation to consumers. ▪ Organized and coordinated the paperwork for the digital pitch.

Telekom RomaniaPublic Relations Specialist

Aug. 2017 - Jul. 2020City GateComprehensive Social Media Management: Oversee the organization's presence across all relevant social media platforms, ensuring cohesive and engaging content that aligns with brand objectives and resonates with target audiences. Proactive Crisis Management: Monitor social media channels to identify and mitigate potential communication crises, employing preemptive strategies and swift responses to safeguard the organization's reputation. Collaboration with Customer Care Team: Work closely with the social media customer care team, furnishing them with key messaging and strategic guidance to enhance customer interactions and satisfaction levels. Strategic Communication Development: Formulate innovative social media communication strategies tailored to meet organizational goals and effectively engage with diverse audiences. Event Coordination and Management: Plan and execute both online and offline events and activities as per project requirements, leveraging digital and traditional mediums to maximize audience reach and participation. Relationship Building with Influencers and Media: Cultivate and maintain strong relationships with bloggers, influencers, and journalists, facilitating collaborative opportunities and securing favorable media coverage for the organization. Technical Oversight and Support: Serve as a tech supervisor, offering technical support and overseeing the testing of services when necessary to ensure seamless integration and functionality.

Telekom RomaniaJunior PR Consultant

Jun. 2016 - Aug. 2017City Gate, BucharestPublic Relations Implementation: Execute strategic public relations initiatives to enhance the organization's visibility and reputation within target markets, aligning activities with overarching communication objectives. Logistical Management: Handle logistical aspects including memos, contracts, specifications, and other pertinent documents to ensure smooth operational processes and compliance with organizational standards. Press Release Composition and Media Relations: Craft compelling press releases and nurture relationships with specialized press outlets, facilitating media coverage and maintaining a positive organizational image. Conduct media monitoring to track coverage and sentiment. Stakeholder Relationship Management: Cultivate and sustain relationships with key industry stakeholders and spokespersons, fostering collaboration and garnering support for organizational endeavors. Agency Briefing and Coordination: Provide comprehensive briefings to agencies on specific projects, ensuring clear understanding of objectives, timelines, and deliverables to optimize project outcomes and agency performance. Technology Testing and IT&C Press Releases: Act as a liaison between the organization and the IT&C press, facilitating technology testing and reviews. Maintain positive relationships with IT&C journalists and media outlets to secure favorable coverage and promote organizational initiatives.

"Evenimentul zilei"Journalist

Sep. 2014 - Feb. 2016Romania-Online content for doctorulzilei.ro platform - Comments management - Newsletters design - Maintain a good relation between Evenimentul Zilei and sponsors or partners - Handling Doctorul Zilei Facebook page - Interviews with beast doctors and specialists - Writing print articles for Doctorul Zilei supplement -Sharing on social media pages