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Work Background
Diretora fundadora
THE GLOW STOREDiretora fundadora
Aug. 2023
Head de Marketing
EwallyHead de Marketing
Feb. 2023 - Aug. 2023São Paulo, Brasil_ABM (Account-based marketing) _Inbound _Outbound _CRM _Performance _PR _Branding _Comms _Mobile App
Head of Branding
LinkerHead of Branding
Mar. 2021 - Feb. 2023_ Branding _ PR _ Social Media _ Influencer Marketing _ Blog _ Content _ SEO _ CRM _ Awareness Campaigns _ Mobile app
Head of Influence, Content and Digital
MktMixHead of Influence, Content and Digital
Nov. 2020 - Mar. 2021_ PR _ Influencer Marketing _ Analytics For brands such as Tiffany & Co., Loccitane, Nivea and Mary Kay
Head of Marketing
QuickoHead of Marketing
Jun. 2019 - Feb. 2020São Paulo e Região, Brasil_ Branding _ PR _ Social Media _ Digital Media Performance _ Offline Media _ Events _ CRM _ Marketing analytics _ Mobile app
Head of Marketing
REBELHead of Marketing
Jun. 2018 - Jun. 2019São Paulo e Região, Brasil_ PR _ Social Media _ Blog and Website Content (SEO, Communication and Branding) _ Outbound and Inbound marketing _ Google Ads _ Lead Generation _ Product Development _ Client Experience _ Branding _ CRO _ Partnerships _ Client Acquisition _ CRM (e-mail marketing and SMS) _ Marketing budget, strategy and team management
Digital Marketing Manager
L'OréalDigital Marketing Manager
Jul. 2017 - Jun. 2018Rio de Janeiro e Região, BrasilHead of Digital for L'Oréal Luxe Brasil (Lancôme, Kiehl's, Giorgio Armani, Ralph Lauren, Urban Decay) _ Social Media _ CRM _ Precision Advertising campaigns _ Content Marketing _ SEO _ Marketing budget and team management
Digital Marketing Specialist
Mary Kay Inc.Digital Marketing Specialist
Dec. 2014 - Jun. 2017São Paulo e Região, Brasil_ Social Media _ e-comm and Website _ Digital Media _ Content Marketing _ Application Marketing
Interin Digital Marketing Strategist
NikeInterin Digital Marketing Strategist
May. 2014 - Nov. 2014São Paulo e Região, BrasilTemporary work - Nike’s Global online campaigns Brazilian market adaptation; Running’s category online and offline integration; Running’s social media strategy and execution coordination: channels, content, campaigns and metrics; @nikerio Instagram planning and execution coordination; other digital platforms and strategies supervision; KPI’s analyses and best practices implementation; agency, technology and media vendors relationship; e-commerce and brand initiatives alignment.
BTL and Digital Planner
Light UpBTL and Digital Planner
Feb. 2013 - Aug. 2013São Paulo e Região, BrasilResponsible for the Strategic Planning department; branding, BTL and digital communication strategic plans; website, blog and e-commerce strategic creation and development; plan implementation, execution and management. Clients: Avon, OAS
Brand Strategist
FutureBrandBrand Strategist
Nov. 2009 - Dec. 2010São Paulo e Região, BrasilParticipating on all branding strategy process such as research analyses, value proposition development (brand positioning), brand architecture and portfolio innovation; strategic design supervision; trend and market opportunities analysis; market and consumer research intelligence. Clients: O Boticário, Eudora, Grupo Soifer, Nestlé Brasil, Nestlé Ecuador, VisaNet (Cielo).
Brand Strategy Intern
FutureBrandBrand Strategy Intern
May. 2008 - Jun. 2009São Paulo e Região, BrasilAssistance on brand diagnosis, competition analysis, positioning and brand essence development, portfolio innovation, trend watching and consumer behavior report. Clients: Nestlé Brasil, Nestlé Ecuador, Amanco; Cielo, Mastercard, Banco Votorantim.
Photography Production Intern
AlmapBBDOPhotography Production Intern
May. 2007 - Dec. 2007São Paulo e Região, BrasilAdvertisement photography production assistance: styling, scenery and artistic composition. Clients: Veja, Bauducco, Pepsi, Doritos, O Boticário, Gol.
PR and Communications Intern
MktMixPR and Communications Intern
Dec. 2005 - Jun. 2006Assistance on PR, press-releases and fashion week's jobs. Clients: Colcci, Alexandre Herchcovitch, Naomi Campbell, Reinaldo Fraga, Marcelo Sommer.
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