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Work Background
Law Business ResearchMarketing Manager
Mar. 2020
Bitspark Social Media Specialist
Nov. 2019 - Feb. 2020Hong KongBitspark is a cash-to-crypto solution that's accessible to everyone. Founded in 2014, Bitspark was the first in the world to send a cash in, cash out Bitcoin transfer from Hong Kong to Philippines. Since then the company has delivered a wide range of all-in-one products and services that make turning your cash into cryptocurrency easy to do.
Shadow FactoryMarketing Manager
Jun. 2018 - Nov. 2019Hong KongHeadquartered in Hong Kong, Shadow Factory is the leading VR/AR production company in immersive content development and digital strategy. As a full-service creative and tech studio, we are specialists at implementing next-generation XR and interactive media services with enterprise clients across the world. We produce state-of-the-art, story-driven experiences and offer new and exciting ways to engage audiences.
LocaliizMarketing / Business Development Manager
Mar. 2017 - Jun. 2018Hong Kongwww.localiiz.com
fluid - insight-driven creativeCommunity Manager
Dec. 2014 - Mar. 2015Hong KongCommunity manager for Hotel Jen. Maintained and managed Hotel Jen global social media channels. Scope of responsibilities: ● Managing the Hotel Jen social media accounts.
● Research and copywriting of content for the social media accounts.
● Planning and scheduling of content.
● Maintaining engagement with fans.
● Analytics and reporting
delivery.comMarketing and Social Media
Sep. 2014 - Mar. 2016Hong Kongdelivery.com empowers the neighbourhood economy by enabling customers to order online from their favorite local restaurants, grocery stores and wine & spirits shops. Headquartered in New York City, delivery.com expanded to Asia in 2014 with a regional base in Hong Kong. The Hong Kong office was short-lived, composed of a young, enthusiastic and dedicated team of foodies. We collectively managed to maintain an 80% retention rate. Through various marketing strategies, with limited resources, we were able to generate conversion through various digital strategies, increased traffic by 400% through e-mail marketing, maintained a 20-40% month-on-month acquisition growth rate, and pushed reactivation through strategic promo campaigns. Scope of responsibilities: ● Planning and executing overall marketing plan
● Reporting and analytics using Google Analytics and Social Media analytic tools
● Search engine marketing [Google AdWords]
● E-mail marketing strategy and management
● Social media marketing – strategy and management, community management, content creation and execution
● Liaising with media publications for offline advertising and media placements
● Assisting in updating and maintenance of website.
SocialMetricSocial Media Manager
Feb. 2013 - Sep. 2014Established in 2011, SocialMetric is in the business of transforming companies and brands to become category leaders and maintain category leadership. Because of our focus on measurable social media and digital marketing, we are proud to partner with brands below to create real business results: Experience Economy: Qatar Airways, Marco Polo Hotels, CapitalMall Asia, Goodrich
Beauty and Skincare: Coty, Phyto, Nuxe, FresKon, Wacoal
Home & Living: 3M, Harvey Norman, Xmi, Cowhead, Home-Fix, SPH
Health, Tech, Education: Dessault Systems, NHN, Parkway Health, MAH, CGH, SMU, NeuroMath Our delivery approach has its foundations from research done by Google, McKinsey, and Altimeter Group. SocialMetric focused on companies based in SG but has Clients in SE Asia and GCC. Our proprietary methodology focusing on measurability has helped add millions of revenue and savings in 2013. To learn more about how our proprietary methodology, visit http://www.socialmetric.com/learn-the-system-lp/
Philstar Global CorporationMarketing Associate
Dec. 2010 - Feb. 2012In charge of increasing site traffic through marketing efforts by partnering the company to other events, sites and companies, and executing drive to site campaigns and promos along with the Marketing Manager and Digital Strategist.
ABS-CBN CorporationArt Director
Jan. 2008 - Jun. 2009Art design and layout for magazines and cable channels. Handled 22 brands under the Lifestyle and Youth oriented titles.
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