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Work Background
Expedia GroupMarketing Analyst
Mar. 2022 - Jul. 2024RemoteI worked as an innovative and technically adept marketer to own and scale automated marketing programs across Expedia’s brands globally. As a Senior Analyst, I analyzed and optimized campaign performance against a clear set of performance goals, created and executed well-structured tests, and scaled successful strategies. Focused on improving ways for our customers to shop and book hotels across all touch points. I manage and independently drive research projects on small and large product initiatives. Lead all aspects of evaluative and generative research through qualitative methodologies including by not limited to testing prototypes through user interviews coordinating in-depth usability testing, mining user analytics etc. Key Accomplishment:
Employed SQL and Excel PowerBi to analyze user data and create visualizations, resulting in a 25% increase in conversions and 20% increase in overall ROI for product.
ITC Management GroupMarketing Analyst
Jan. 2019 - Mar. 2022RemoteHands-on analytics leader for ITC’s lifecycle marketing campaigns. Worked with complex data, measured and benchmarked campaign performance, designed and ran experiments to evaluate campaign effectiveness, and play a critical part in continuously optimizing the omni-channel campaign strategies in all stages of customer journey worldwide. Partnered closely with Marketing, Campaign Operations, and Data Science. Presented research findings to the design manager, product managers, and engineering teams, utilizing strong communication skills and passion for communicating the user's voice and incorporating it throughout the design process. Key Accomplishment:
Implemented prototype testing methodologies to ensure product designs meet user needs and expectations, leading to a 30% increase in user satisfaction
Deep Impact AGMarketing Analyst
Jun. 2016 - Jan. 2019Responsible for providing analytical and strategic support to our Marketing products. I generated comprehensive data metrics and delivered key insights to stakeholders to optimize campaign and tactic performance. Applied relational data modeling concepts to identify key data points from various enterprise and third-party sources and normalizes the results into comprehensive data sources for reporting and analysis. Key Accomplishment:
Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs driving increased sales and revenue.
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