ITC Management GroupMarketing Analyst
Jan. 2019 - Mar. 2022RemoteHands-on analytics leader for ITC’s lifecycle marketing campaigns. Worked with complex data, measured and benchmarked campaign performance, designed and ran experiments to evaluate campaign effectiveness, and play a critical part in continuously optimizing the omni-channel campaign strategies in all stages of customer journey worldwide. Partnered closely with Marketing, Campaign Operations, and Data Science. Presented research findings to the design manager, product managers, and engineering teams, utilizing strong communication skills and passion for communicating the user's voice and incorporating it throughout the design process. Key Accomplishment:
Implemented prototype testing methodologies to ensure product designs meet user needs and expectations, leading to a 30% increase in user satisfaction