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Work Background
ENTHRAL.PR & Content Account Director
Apr. 2022 - Jun. 2022South Melbourne, Victoria, AustraliaResponsible for leading the development and execution of earned media strategies for client partners including Virgin Australia, Cape Restaurant, Folklore VC and IGA.
National Gallery of VictoriaMedia & Public Affairs Officer
May. 2019 - May. 2020Melbourne, Australia• Led strategic development & implementation for major exhibition openings; KAWS: Companionship in the Age of Loneliness, Crossing Lines: Jean-Michele Basquiat | Keith Haring and the third annual NGV Gala • Appointed NGV Gala lead, working closely with external stakeholders & executive management team to deliver cross-functional communications strategy • Generated earned media value of over $4.6m & succeeded in creating two unrivaled Red Carpet fashion moments through procuring supermodels Andreja Pejic & Akiima for bespoke dressing opportunities with Victor & Rolf and Romance Was Born • Maintained relationships with media to collaboratively generate exclusive feature stories with provided assets for upcoming NGV activity • Led a targeted media campaign for the NGV Gala including functioning red carpet strategy, influencer and celebrity procurement process for Georgia May Jagger, Lizzie Jagger, Andreja Pejic, Megan Gale , Phoebe Tonkin and more.
KOMMUNIKACIO PRSenior Public Relations Specialist
Apr. 2019Melbourne, Victoria, Australia
HaystacAccount Manager
Jun. 2018 - Apr. 2019Melbourne, Australia• Supported S.A.M with implementation of major Officeworks campaigns and management of three junior team members • Appointed Bunnings Warehouse WA State Lead, driving awareness of regional community initiatives through earned media & contributing to internal communication programs • Assisted A.D in strategic planning & presentation to acquire Warner Brothers Australia
HaystacSenior Account Executive
Sep. 2017 - Jun. 2018
AMPRSenior Account Executive
Jun. 2017 - Aug. 2017• Oversaw day-to-day account requirements; reporting, client communication, media requests across fashion client portfolio; Forever New, Sussan Group, and Rails (U.S) • Supported media accreditation management, guest-list development & on-ground support for large scale events; Virgin Australia Fashion Festival (VAMFF), Victoria Racing Club • Undertook management of AMPR social channels & participated in preparation & management of seasonal Melbourne / Sydney press showings
AMPRAccount Executive
Jul. 2016 - Jun. 2017
HaystacAccount Executive
Dec. 2015 - Jul. 2016Appointed to manage Haystac’s national social media channels Assisted with pre-event publicity & on-ground event management for the Melbourne International Flower and Garden Show. Generating 1,260 pieces of local & International press coverage Assisted with production of the ‘MSFW Insider Series,’ with Ash Hart & Lana Wilkinson Supported the ANZ#equalopportunity media relations campaign securing feature stories in VOGUE Australia, The Huffington Post & Popsugar Australia
HaystacAccount Coordinator
Feb. 2015 - Nov. 2015
HaystacPublic Relations Intern
Sep. 2014 - Feb. 2015
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