Burson-MarstellerDirector, Marketing
Jan. 1997 - Jan. 2012Greater New York City AreaSpecial focus on advising corporate and private foundations and nonprofit organizations on a range of strategic, organizational and communications programs; helped conceive and launch Caring Consumer specialty. Provided strategic communications counsel and program implementation services for non-profit organizations to achieve fundraising goals as specialty sub-practice, Fundraising Communications. Responsible for issues management, research/branding, coalition building/grassroots outreach, awareness building and publicity, new product debuts, investment and trade promotion, media training and strategic planning for brand-name clients; managed and mentored cross-practice team to plan and execute client programs; generated business revenue annually.