Daniel Granatta

Creative Director / Brand Director @Independent Contractor

Creative ProducerTutor💸 MarketingMarketing Director💼 C-level ExecutiveProfessorCMO🧨 Consulting🎥 EntertainmentScreenwriter🧮 EducationLecturerCopywriterSoft Skills TrainerBrand Marketing ManagerCommunications Manager

With a career spanning almost two decades, I have delivered subject matter expertise to nurture business growth and stay ahead of market competition through innovative marketing, advertising, and digital transformation initiatives. I am a future-focused professional with accomplished track record of leading multi-faceted spectrum of marketing and creative design endeavors with exposure across marketing and advertising environments. Over the years, I have offered services to globally renowned companies including PepsiCo Group, Walmart, Lenovo, Kellogg Co., BBVA Bancomer, A&E Entertainment, NBC Universal, Google/Waze, Segunda Mano México. Besides this, I have contributed actively to foster a new generation of digital marketers by teaching at schools such as ISDI(Mx), CENTRO (Mx), CEDIM (Mx), Digital Invaders (Mx) and Miami Ad School (Mx and US) as well as publishing 20+ books about my experiences on advertising, programming, and interactive design. Major Strengths: • My areas of expertise revolve around creative conception and direction, strategic planning, digital marketing, creative direction & project management, interactive advertising, brand development, market research & insights, and team development & leadership. • Credible track record of joining hands with large multi-national corporations and startups to embark on digital transformation to build brand reputation, boost commercial growth, and achieve competitive market edge. • Recognized for crafting client-centric strategies along with strategically aligned tactics driven by in-depth market research, insights & data analysis. • Proven acumen to set vision, drive innovation, and facilitate digital transformation to meet ever-evolving business needs and priorities across fast-paced marketplaces. • Admired lecturer, author, and keynote speaker; acclaimed for contributing industry expertise through books, workshops and conferences.

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Work Background

StoriDirector of Brand, Content and PR

May. 2023Mexico City Metropolitan AreaStori's mission is to democratize access to credit cards for the +80 million financially underserved Mexicans.

CENTRO diseño | cine | televisiónDirector / Master in Business, Innovation and Creativity

Aug. 2022 - Aug. 2023Mexico City, MexicoProgram management, acquisition strategy, candidate selection, advisory board coordination, promotion, faculty recruitment, guest lecturer coordination, international collaborations, and syllabus development.

Various ClientsCreative / Brand / Innovation Consultant

Oct. 2014 - Dec. 2022Mexico City Area, MexicoAs a Creative / Brand / Innovation Consultant, I am offering expertise for innovation, foresight, creative, strategy, and storytelling services to a range of clients from leading multinational companies to rapidly thriving start-ups. I conceive growth-oriented ideas and translate them into actionable roadmaps by taking into account clients’ core requirements. Moreover, I leverage wealth of experience across advertisement space to help clients pilot digital transformation initiatives and guide them on how to make these initiatives succeed. - Key Contributions: • Delivered services to some of the most recognized companies including Kellogg Co., CENTRO, BBVA Bancomer, A&E Entertainment, NBC Universal, Google/Waze, Freepik, Segunda Mano México, PepsiCo Group, Walmart, Lenovo, Bancolombia, 7-Eleven, among others. • Collaborated with C-level executives from companies such as Pepsico, BBVA, Bancolombia or CENTRO to devise future-focused roadmaps in order to drive digital transformation and accelerate growth. • Participated in numerous workshops and conferences with brands to address audience and share new ideas.

PlatziHead of Creative Marketing

Sep. 2019 - May. 2022Mexico City, MexicoOnline education platform Platzi helps students from all over the world acquire new, in-demand skills and stay up-to-date with the tech industry. Within this role, I served as the Head of Creative Marketing with a mandate to formulate high-level roadmaps for multi-faceted projects. I planned and conceived new ideas to drive the design and creative aspects in a compelling manner. Moreover, I led a team of 15 creatives and devised robust approaches to maximize performance and expand growth. - Key Contributions: • Led team in conceptualizing productive content campaign ideas and ads to accelerate company growth at a fast pace while keeping low CAC and blended CAC. • Delivered organic content through campaigns and courses, especially designed for educating students and team members about what a brand is and how it’s built.

Flock - Linked by IsobarChief Creative Officer

Oct. 2012 - Jul. 2014Mexico City Area, MexicoWithin this role, I was entrusted to oversee creative aspects and recruit new talent to enhance creative side of all areas. I developed core strategies in line with organizational mandate to collaborate with prominent brands and digitalize every contact point including business intelligence, marketing solutions, and disruptive innovation. I ensured active coordination with clients to determine core requirements and adapt strategies accordingly in pursuit of delivering meaningful experiences and solutions for customers. - Key Contributions: • Implemented rigorous efforts in accelerating company's LATAM expansion and establishing organizational footprint across Mexico, Chile and Colombia. • Empowered brands through intersection of technology and marketing and implemented advanced entrepreneurial principles to generate income streams for Flock. • Deployed Free Marketing Model through which Flock covers the costs of the marketing efforts for clients and then charge a percentage of the sales generated by them. • Nominated as the jury at the Cannes Festival of Creativity. Steered a creative team of 100 people+ and won several new accounts such as Kellogg's, Telmex, and Nike.

JWT MexicoExecutive Creative Director

Mar. 2011 - Oct. 2012Mexico City Area, MexicoI administered a highly competent team of creatives in close collaboration with CCO and peer ECD. I tailored action plans and transformed traditional working methodologies of the past to provide unique and integrated service offerings. - Key Contributions: • Successfully achieved numerous new clients including Telmex Infinitum, Nike, Kimberly Clark's Kotex, among others. • Won 6 Cannes Lions in five different categories in 2012, including the first Titanium & Integrated Award in the history of Mexican advertising.

Grupo WCreative Director

Oct. 2006 - Mar. 2011Saltillo Area, MexicoI designed compelling concepts, ideas, and strategies for clients such as: Unilever (Rexona for men, Rexona Teens, Dove, Knorr), Coca-Cola, and Hershey's (Icebreakers). I played a key role in expanding agency from 12 people to 70 and establishing a school (Digital Invaders) to foster the new generation of digital marketers in Mexico. - Key Contributions: • Successfully became the most avant-garde Mexican agency and 4th most awarded digital agency in the world in 2008 according to the Gunn Report by accomplishing each award in the advertising circuit. • Won several new clients including Unilever, Danone, and collaborated on a regular basis with US clients for brands like ABInBev, Hyundai, Volkswagen, and EA Sports.

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